Floriculture is a subset of horticulture that focuses on growing and selling flowers and decorative plants.  Cut cultivated greens, cut flowers, flowering garden and potted plants, bedding plants, and houseplants are all included in this category.  Applications for floriculture are numerous and include everything from improving the aesthetic appeal of landscapes and gardens to providing the floral industry with goods for ceremonial and decorative uses. Furthermore, floriculture boosts biodiversity and offers ecological advantages including habitat construction and air purification, which both help the environment.   

Drivers: The floriculture sector in the North America is undergoing significant changes, which are mostly due to shifting customer tastes and preferences as well as other market pressures. The growing use of decorative flowers and plants in landscaping, interior design, and special occasions is one of the main factors propelling the market. Sales of fresh-cut flowers and even potted plants have surged as a result of consumers growing appreciation for the importance of beautifying places, both indoors and out. The demand for decorative plants has also been driven by the growing trend of urban gardening and the improvement of green spaces inside or surrounding homes and workplaces.

Challenges: Many constraints limit the expansion of the floriculture sector in the North America. Especially for growers using organic or sustainable methods, the cost of production is the most urgent problem. The growing use of environmentally friendly inputs and methods, such as organic fertilizers and biodegradable packaging, drives up operating costs, which impacts profit margins, particularly for small-scale producers. Additionally, people are needed to produce flowers for commercial purposes, and the business is dealing with problems including a labour shortage and high labour prices that impact overall operating costs. Especially at the busiest times of the year, this may impact growers capacity to continuously meet market demand.

Market Trends: The demand for floral and ornamental plants is greatly fuelled by trends in interior design and home improvement as well as the growing popularity of gardening as a recreational activity, according to a study of the North America floriculture business. Customers may now buy floral products more easily thanks to the growth of online retail platforms that provide flower delivery services. Together with personalized flower arrangements and subscription services, this convenience element is increasing sales. The health advantages of plants, including air cleansing and psychological well-being, are becoming more widely recognized. As a result, there is now more demand for flowers and houseplants in the residential sector, which boosts the market share of floriculture in the North America.

Kurt Weiss Greenhouses, Inc., Costa Farms, The Queens Flowers, Green Circle Growers, Greenheart Farms, MONROVIA NURSERY COMPANY, Larksilk, Sun Valley Floral Farms, TERRA NOVA Nurseries, Inc., Benary are just a few of the major market players that are thoroughly examined in this market study along with revenue analysis, market segments, and competitive landscape data.

By Product: Based on the Product, North America Floriculture Market is segmented as; Bedding and Garden Plants, Pott Plants, Foliage Plants.

By Distributional Channel: Based on the Distributional Channel, North America Floriculture Market is segmented as; Online, Offline.

By End User: Based on the End User, North America Floriculture Market is segmented as; Commercial, Industrial.

By Region: This research also includes data for Northeast, Midwest, South and West.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.