Natural food colouring can be achieved through the use of pigments, dyes, or other materials obtained from plants, animals, or minerals. Among the most well-known sources of natural food colouring are beetroot, grass, and turmeric. Because they have no negative side effects and are primarily derived from fruits, vegetables, animals, insects, and minerals, natural food colours and dyes are safe to use as food additives. Natural colours are being used more often for medicinal purposes because they are generally non-toxic or less toxic and have fewer adverse effects.
Middle East and Africa Natural Food Colors Market Driving Factors and Challenges
Natural food colors find diverse applications in bakery, confectionery, dairy, beverages, RTE, RTC foods, and more. With growing populations, there's increased demand for bakery and dairy products, alongside a surge in beverage consumption. This trend positively influences the natural food colors market. Beyond the food and beverage sector, these colors are now utilized in pharmaceutical and cosmetic products, broadening their applications. Anticipated growth in the poultry, dressings, and condiments industries is also driven by the demand for natural food colors. The popularity of vibrant cakes and pastries in the bakery segment contributes to the continual growth of natural food colors.
Limited industrialization, unstable power supply, and inefficient transportation infrastructure in the Middle East and Africa contribute to the region's high reliance on importing natural food colors. The growing urbanization, coupled with a rising preference for beverages and processed meat with natural additives, is expected to drive the market further. Increased disposable incomes, especially in Middle East tourist destinations, are likely to boost the demand for natural food colors. The region's adherence to the rising natural food trend, supported by new labeling criteria from the Gulf Cooperation Council (GCC), is anticipated to propel the demand for natural coloring. Health-conscious immigrant populations are driving the demand for processed and convenient foods with natural ingredients, prompting manufacturers to focus on clean label products.
The market for MEA natural food colours is growing, however, hampered by the increased expense of natural components. Stringent laws regarding the use of artificial colours and the adverse effects connected with food colouring contribute to the growth of the market. Further impeding the expansion of the worldwide industry is the high price of natural colours. The anticipated slowdown in market growth is attributed to the high cost of encapsulated compounds, which hinders their mass commercialization. The food colour encapsulation market will have challenges in the next years due to a lack of market commercialization brought on by strict restrictions.
Impact of COVID-19 on Middle East and Africa Natural Food Colors Market
The global COVID-19 pandemic has amplified consumers' interest in understanding the origins of their food, with widespread concerns about food affordability. There is a growing preference for locally produced items due to fears of infection from imported products with unspecified ingredient origins. This trend has proven advantageous for both emerging private label players in the food sector and local producers of natural colorants. With scientific and medical communities endorsing the use of nutraceuticals to enhance health and immunity, there is sustained demand, contributing to efforts to control and eventually halt the spread of the global COVID-19 pandemic.
Middle East and Africa Natural Food Colors Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Archer Daniels Midland Company, BASF SE, Döhler Group, DuPont, Givaudan S.A., Koninklijke DSM N.V., Naturex S.A., Oterra A/S, and Sensient Technologies Corporation, Others.
Middle East and Africa Natural Food Colors Market Segmentation:
By Type: Based on the Type, Middle East and Africa Natural Food Colors Market is segmented as; Annatto, Anthocyanins, Caramel, Carmine, Carotenoids, Chlorophyll, Curcumin, Others.
By Form: Based on the Form, Middle East and Africa Natural Food Colors Market is segmented as; Gel, Liquid, Powder.
By Application: Based on the Application, Middle East and Africa Natural Food Colors Market is segmented as; Bakery and Confectionery, Beverages and Sauces, Dairy and Frozen Desserts, Dressings and Condiments, Meat, Poultry and Seafood, RTC and RTE Products, Others.
By Region: This research also includes data for Saudi Arabia, South Africa, UAE and rest of MEA.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.