The main factors propelling growth in Kuwait's fitness service market will be rising health consciousness, diversifying service offerings with new value-added services in the organized sector, an increase in health issues like diabetes, obesity, stress, and others, the opening of new fitness centers by international players, and rising demand for personal training services.
The urban population of Kuwait has grown steadily over the study period. There has been a noticeable movement in preference toward female-specific fitness centers, which has been accompanied by an increase in the percentage of females in the general population. As a result, there are now more female-only gyms in Kuwait. Revenue had increased significantly as a result of the addition of integrated workout options including Yoga, Pilates, and swimming—all under one roof. Together with other factors, the need for personal training has grown, including Kuwait's national disposable income. These are additional elements that have facilitated progress.
The number of expatriates, the number of obese people, the rise in adult health consciousness, the rise in national income, the change in people's lifestyles, the innovative marketing strategies used by the country's fitness centers, the increased demand for fitness services among women, and the increased penetration of foreign fitness brands across the country are all factors that have contributed to the growth of the Kuwaiti fitness service market. Since the market is now experiencing a boom, there is a significant probability that it will continue to grow quickly. Increased fitness service effectiveness, cheaper equipment acquisition costs, customer retention and relationships, a broad services portfolio with skilled specialists, flexible class schedules, and other aspects are all closely connected with the profitability of fitness services.
At the start of Covid-19, the fitness industry, in particular brick-and-mortar gyms, was among the worst affected. Because they are high-touch industries, gyms and fitness studios were the first firms to be compelled to close due to the potential of Coronavirus spread. Although the long-term effects are unknown, many people have undoubtedly suffered devastating short-term effects. Owners of gyms and studios, certified trainers, and other support workers are all experiencing a severe unemployment crisis. Paying bank loans, rent, utility bills, and employee salaries proved challenging for owners. Since many boutique gyms genuinely operate on slim profit margins, the Pandemic posed a serious threat to their very survival.
Kuwait Fitness Services Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Active Fitness, C-Club, Circuit plus, Desert Fitness, Fitness First, Flare Fitness, Flex Fitness, Gold’s gym, Hero gym, Hiltonia, Hype Gym, iFitness, Inspire Fitness, Jumeriah Fitness Center, Keep Fit Gym, La Femme, Lady Power, Marina Fitness Center, Orange Theory Fitness, Oxygen Gym, Palms Beach Club, Peak Fitness, Physique, Platinum Gym, Ras Al Salmiya, Rush gym, Spark Athletic Center, Steam gym, Studio X, Trim Club.
Kuwait Fitness Services Market Segmentation:
By Market Structure: Based on the Market Structure, Kuwait Fitness Services Market is segmented as; Organized, Unorganized.
By Revenue Stream: Based on the Revenue Stream, Kuwait Fitness Services Market is segmented as; Membership, Personal Training.
By Membership Subscription: Based on the Membership Subscription, Kuwait Fitness Services Market is segmented as; 3 months, 6 months, 1 year, Others.
By Gender: Based on the Gender, Kuwait Fitness Services Market is segmented as; Female, Male.
By Region: Due to its status as the nation's commercial center, Hawalli has the most fitness facilities. The developing business clusters in the area are mostly to blame for the concentration of fitness centers in Al Asimah. The majority of fitness clubs have established in Al Asimah, the country's capital governorate. These areas are home to the vast majority of rich and urban residents. This group of customers typically chooses to live a healthy lifestyle and has the money to pay for fitness services. Al Ahmadi, Al Farwaniyah, Mubarak Al Kabeer, and Jahra follow these areas in terms of having a greater number of fitness facilities.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.