Women's lingerie encompasses various types of clothing specifically designed for women, including sleepwear, bras, panties, and robes. It originated in the late 19th century and was created to offer visually appealing undergarments for women. Lingerie is known for its craftsmanship and ability to enhance a woman's confidence and self-esteem. It is designed to flatter the body and can have a positive impact on both the mind and body of the wearer. Certain types of lingerie, such as bras and G-strings, are often form-fitting and can help accentuate the body's shape.

The rapid advancement of information technology and globalization has had a profound impact on the global landscape, providing people with easy access to information about the latest trends and products in the lingerie market. This has made consumers more knowledgeable about fashion trends across the world. Additionally, the growing influence of social media has accelerated changes in consumer preferences for lingerie and other apparel items. The convenience of online shopping has also contributed to the growth of the lingerie market, with more customers choosing to purchase lingerie online. As a result, market players are actively leveraging online platforms to showcase and sell their products, expanding their reach and customer base. Furthermore, branded apparel companies are prioritizing innovation to introduce lingerie that caters to changing fashion trends and meets evolving consumer demands. Overall, these factors have positively impacted the women's lingerie market.

There are various obstacles that the women's lingerie market in Europe must overcome in order to expand and function. Consumers are becoming more aware of the environmental and social effects of the fashion business as knowledge of sustainability and ethical behaviour rises. By implementing sustainable manufacturing techniques, utilising eco-friendly materials, and ensuring fair labour practises, lingerie businesses need to address these issues. Finding the ideal size and fit for lingerie can be difficult for customers because it is an intimate and personal category of clothing. To address this issue and boost customer happiness, brands must provide a wide choice of sizes, accurate sizing information, and improved fitting solutions.

The women's lingerie market in Europe has been greatly influenced by the COVID-19 pandemic in a number of ways. First, the temporary closure of non-essential retail shops and the deployment of lockdown procedures decreased in-person sales. A growth in reliance on e-commerce platforms resulted from consumers shifting their shopping behaviour to online channels. Second, the epidemic has prompted consumers' priorities to change, with a focus now being placed on comfort and loungewear as opposed to ornate and formal underwear. Last but not least, supply chain disruptions and plant closings had an impact on production and distribution, causing delays and product shortages. The market has persevered in the face of these obstacles, with online sales and digital marketing methods being key in sustaining client engagement and sales.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Chantelle Group, Gap Inc., Hanesbrands Inc., Hanky Panky, Hunkemöller International B.V., Jockey International, Inc., L Brands, MAS Holdings, PVH Corp, Triumph International, Others.

By Type: Based on the Type, Europe Women’s Lingerie is segmented as; Brassiere, Knickers or Panties, Shapewear, Others.

By Material: Based on the Material, Europe Women’s Lingerie is segmented as; Cotton, Nylon, Satin, Silk, Others.

By Distribution Channel: Based on the Distribution Channel, Europe Women’s Lingerie Market is segmented as; Mass Merchandizers, Online, Specialized Stores, Others.

By Region: This report also provides the data for key regional segments of France, Germany, Italy, Russia, UK, Rest of Europe.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.