Social Media Analytics Market Introduction and Overview
According to SPER Market Research, the Global Social Media Analytics Market is estimated to reach USD 77.75 billion by 2033 with a CAGR of 21.77%.
The report includes an in-depth analysis of the Global Social Media Analytics Market, including market size and trends, product mix, applications, and supplier analysis. Data generated from social media networks is systematically analyzed as part of social media analytics. It includes analyzing user sentiment, trends, and interaction to extract useful information. Social media analytics help businesses make well-informed decisions and develop successful strategies by providing insight into their online presence, consumer preferences, and market dynamics.
- Cision strengthened its position in the social media analytics market in 2021 by purchasing Brandwatch for USD 450 million, which combined strong contact databases with efficient media monitoring. A social listening powerhouse was created by this strategic merger, which improved PR and marketing services by creating synergies.
- Oracle demonstrated its commitment to innovation in the social media analytics market in 2021 when it announced AI-powered features and UX enhancements for Analytics Cloud. The developments demonstrated Oracle's dedication to remaining on the cutting edge of technology and providing advanced analytics solutions to satisfy changing market expectations.
Market Opportunities and Challenges
Opportunities- The global social media analytics market's growing need for real-time analytics is a reflection of its critical role in crisis management and brand reputation maintenance. As companies and individuals manage the quick spread of information on social media, the need of these analytics tools becomes more and more clear. The need for influencer analytics is fueled by the rise in social media influencers, which helps businesses find the most qualified partners. In order to ensure compliance and protect user data, trustworthy tools and solutions have been developed in response to privacy and data security concerns. Additionally, social media analytics are being incorporated more and more into customer experience management strategies in an effort to increase loyalty and satisfaction
Challenges- Installing strong encryption techniques, especially fully homomorphic encryption (FHE), requires high implementation and purchase costs for technology. In particular, small and medium-sized businesses might find the cost excessive, which would limit their capacity to use advanced encryption for social media analytics. A obstacle for companies looking to improve data security in social media analytics is the cost element, which prevents broad market adoption.
Market Competitive Landscape
The Global Social Media Analytics Market is highly consolidated. Some of the market key players are Oracle, IBM, SAS Institute Inc., Salesforce, Inc., Adobe, Cision US Inc., GoodData Corporation, Simplify360 Inc., Quid, Qualtrics, Others.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Component, By Function, By Application, By Analytic Type, By Vertical Outlook |
| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe |
| Companies Covered | Oracle, IBM, SAS Institute Inc., Salesforce, Inc., Adobe, Cision US Inc., GoodData Corporation, Simplify360 Inc., Quid, Qualtrics, Others. |
COVID-19 Impact on Global Social Media Analytics Market
The global industry for social media analytics was greatly impacted by the COVID-19 epidemic, which brought with it both potential and problems. The need for social media analytics tools increased as more people went online due to lockdowns and social distancing techniques. These tools were used by businesses and organizations to track sentiment, comprehend shifting consumer behavior, and make real-time adjustments to marketing campaigns. The necessity for analytics to gauge the success of campaigns and customer engagement was further heightened by the pandemic's greater dependence on digital media for marketing.
Key Target Audience:
- Businesses and Enterprises
- Marketing and Advertising Agencies
- E-commerce Platforms
- Government and Public Sector Organizations
- Healthcare Organizations
- Media and Entertainment Companies
- Financial Institutions
Our in-depth analysis of the Social Media Analytics Market includes the following segments:
| By Component: | SoftwareServices |
| By Function Outlook: | Sentiment AnalysisCompetitive AnalysisHashtag AnalysisDashboard & VisualizationOthers |
| By Application: | Sales And Marketing ManagementCustomer Experience ManagementCompetitive IntelligenceRisk Management And Fraud DetectionPublic Safety And Law Enforcement |
| By Analytic Type: | Predictive AnalyticsPrescriptive AnalyticsDiagnostic AnalyticDescriptive Analytics |
| By Vertical Outlook: | BFSIIT And TelecommunicationsRetail And Consumer GoodsHealthcare And LifesciencesGovernment And Public SectorMedia And EntertainmentTravel And HospitalityOthers |
Key Topics Covered in the Report:
- Global Social Media Analytics Market Size (FY’2024-FY’2033)
- Overview of Global Social Media Analytics Market
- Segmentation of Global Social Media Analytics Market By Component (Software, Services)
- Segmentation of Global Social Media Analytics Market By Function Outlook (Sentiment Analysis, Competitive Analysis, Hashtag Analysis, Dashboard & Visualization, Others)
- Segmentation of Global Social Media Analytics Market By Application (Sales And Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management And Fraud Detection, Public Safety And Law Enforcement)
- Segmentation of Global Social Media Analytics Market By Analytic Type (Predictive Analytics, Prescriptive Analytics, Diagnostic Analytic, Descriptive Analytics)
- Segmentation of Global Social Media Analytics Market By Vertical Outlook (BFSI, IT And Telecommunications, Retail And Consumer Goods, Healthcare And Lifesciences, Government And Public Sector, Media And Entertainment, Travel And Hospitality, Others)
- Statistical Snap of Global Social Media Analytics Market
- Expansion Analysis of Global Social Media Analytics Market
- Problems and Obstacles in Global Social Media Analytics Market
- Competitive Landscape in the Global Social Media Analytics Market
- Impact of COVID-19 and Demonetization on Global Social Media Analytics Market
- Details on Current Investment in Global Social Media Analytics Market
- Competitive Analysis of Global Social Media Analytics Market
- Prominent Players in the Global Social Media Analytics Market
- SWOT Analysis of Global Social Media Analytics Market
- Global Social Media Analytics Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Social Media Analytics Market.
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Social Media Analytics Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Social Media Analytics Market
7. Global Social Media Analytics Market, By Component (USD Million) 2020-2033
7.1. Global Social Media Analytics Market Size, Share and Forecast, By Component, 2020-2026
7.2. Global Social Media Analytics Market Size, Share and Forecast, By Component, 2027-2033
7.3. Software
7.4. Services
8. Global Social Media Analytics Market, By Function Outlook (USD Million) 2020-2033
8.1. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2020-2026
8.2. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2027-2033
8.3. Sentiment Analysis
8.4. Competitive Analysis
8.5. Hashtag Analysis
8.6. Dashboard & Visualization
8.7. Others
9. Global Social Media Analytics Market, By Application (USD Million) 2020-2033
9.1. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2020-2026
9.2. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2027-2033
9.3. Sales And Marketing Management
9.4. Customer Experience Management
9.5. Competitive Intelligence
9.6. Risk Management And Fraud Detection
9.7. Public Safety And Law Enforcement
10. Global Social Media Analytics Market, By Analytic Type (USD Million) 2020-2033
10.1. Global Social Media Analytics Market Size, Share and Forecast, By Analytic Type, 2020-2026
10.2. Global Social Media Analytics Market Size, Share and Forecast, By Analytic Type, 2027-2033
10.3. Predictive Analytics
10.4. Prescriptive Analytics
10.5. Diagnostic Analytic
10.6. Descriptive Analytics
11. Global Social Media Analytics Market, By Vertical Outlook (USD Million) 2020-2033
11.1. Global Social Media Analytics Market Size, Share and Forecast, By Vertical Outlook, 2020-2026
11.2. Global Social Media Analytics Market Size, Share and Forecast, By Vertical Outlook, 2027-2033
11.3. BFSI
11.4. IT And Telecommunications
11.5. Retail And Consumer Goods
11.6. Healthcare And Lifesciences
11.7. Government And Public Sector
11.8. Media And Entertainment
11.9. Travel And Hospitality
11.10. Others
12. Global Social Media Analytics Market Forecast, 2020-2033 (USD Million)
12.1. Global Social Media Analytics Market Size and Market Share
13. Global Social Media Analytics Market, By Region, 2020-2033 (USD Million)
13.1. Global Social Media Analytics Market Size and Market Share By Region (2020-2026)
13.2. Global Social Media Analytics Market Size and Market Share By Region (2027-2033)
13.3. Asia-Pacific
13.3.1. Australia
13.3.2. China
13.3.3. India
13.3.4. Japan
13.3.5. South Korea
13.3.6. Rest of Asia-Pacific
13.4. Europe
13.4.1. France
13.4.2. Germany
13.4.3. Italy
13.4.4. Spain
13.4.5. United Kingdom
13.4.6. Rest of Europe
13.5. Middle East and Africa
13.5.1. Kingdom of Saudi Arabia
13.5.2. United Arab Emirates
13.5.3. Qatar
13.5.4. South Africa
13.5.5. Egypt
13.5.6. Morocco
13.5.7. Nigeria
13.5.8. Rest of Middle-East and Africa
13.6. North America
13.6.1. Canada
13.6.2. Mexico
13.6.3. United States
13.7. Latin America
13.7.1. Argentina
13.7.2. Brazil
13.7.3. Rest of Latin America
14. Company Profile
14.1. Orcale
14.1.1. Company details
14.1.2. Financial outlook
14.1.3. Product summary
14.1.4. Recent developments
14.2. IBM
14.2.1. Company details
14.2.2. Financial outlook
14.2.3. Product summary
14.2.4. Recent developments
14.3. SAS Institute Inc.
14.3.1. Company details
14.3.2. Financial outlook
14.3.3. Product summary
14.3.4. Recent developments
14.4. Salesforce, Inc.
14.4.1. Company details
14.4.2. Financial outlook
14.4.3. Product summary
14.4.4. Recent developments
14.5. Adobe
14.5.1. Company details
14.5.2. Financial outlook
14.5.3. Product summary
14.5.4. Recent developments
14.6. Cision US Inc.
14.6.1. Company details
14.6.2. Financial outlook
14.6.3. Product summary
14.6.4. Recent developments
14.7. GoodData Corporation
14.7.1. Company details
14.7.2. Financial outlook
14.7.3. Product summary
14.7.4. Recent developments
14.8. Simplify360 Inc.
14.8.1. Company details
14.8.2. Financial outlook
14.8.3. Product summary
14.8.4. Recent developments
14.9. Quid.
14.9.1. Company details
14.9.2. Financial outlook
14.9.3. Product summary
14.9.4. Recent developments
14.10. Qualtrics
14.10.1. Company details
14.10.2. Financial outlook
14.10.3. Product summary
14.10.4. Recent developments
14.11. Others
15. Conclusion
16. List of Abbreviations
17. Reference Links