Use an electric hair brush not only for combing hair but also for drying and straightening it. Paddle brushes and flat brushes are the two types of hair brushes. Paddle brushes have bristles made of ceramic or tourmaline plates. As these plates warm up, negative ions are released, giving hair a smooth, glossy finish. The target market has demonstrated a persistent interest in hair styling goods such as the electric hair brush. Not only do these brushes leave hair shiny and glossy for a long time, but they also work well for straightening hair that is curly or wavy. Customers, especially millennials, are currently making amends in order to appear decent.
United States Electric Hair Brush Market Driving Factors and Challenges
Driving Factors- A growing number of consumers who are concerned about their appearance, celebrity branding, and increased disposable income all contribute to the demand for various kinds of hair straighteners. The increased demand for hair straightening brushes has led to consumers becoming more aware of technological advancements in product offerings that enable them to use the product in more useful ways. In response to this, manufacturers are now organising their ideas according to what consumers desire. The flexibility of the air plate technology makes it much easier and more comfortable to obtain even hair coverage while straightening. Therefore, the innovative product offers from manufacturers fuel the market for different types of hair straighteners.
Challenges- The rise in fake brands can be ascribed to the expensive and widespread appeal of electric hair brush manufacturers. Counterfeit brands are usually prevalent in emerging areas where consumers are very cost conscious. This problem makes it harder for the original electric hair brush manufactures to sell in these places. Customers generally have an unfavourable opinion of counterfeit goods due to their low quality, many annoyances, and safety dangers. One of the main places where the sale of fake items can be covertly concealed is the internet distribution channel. Consequently, it is anticipated that the growth of the counterfeit products industry will restrict the size of the global market for electric hair brushes.
Impact of COVID-19 on United States Electric Hair Brush Market
The COVID-19 outbreak had a big effect on the US electric hair brush business. Customers in the United States have been impacted by lockdowns, social isolation laws, and economic volatility, which has resulted in a fluctuation in the demand for personal grooming products, particularly electric hair brushes. Sales declined early in the outbreak as consumers prioritised necessities over non-essentials and spent less on them. Nonetheless, there was a discernible change in consumer behaviour as the pandemic progressed.
United States Electric Hair Brush Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as Babylisspro, Conair, Drybar, Dyson, GHD (Good Hair Day), Hot Tools, L’Ange Hair, Remington, Revlon, Sutra Beauty, T3 Micro, Others.
United States Electric Hair Brush Market Segmentation:
By Product Type: Based on the Product Type, United States Electric Hair Brush Market is segmented as; Round Brush, Flat Brush)
By Gender: Based on the Gender, United States Electric Hair Brush Market is segmented as; Men, Women, Unisex.
By Distribution Channel: Based on the Distribution Channel, United States Electric Hair Brush Market is segmented as; Supermarkets and Hypermarkets, Special Stores, Online Retail, and Others.
By Region: This research also includes data for Northeast, Midwest, South, West.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.