In the UAE, the on-demand home services industry is still in its infancy. Consumers are now spending more money. Internet use is widespread in the UAE. Thanks to the development of applications for smartphones and mobile internet, several on-demand home service companies now have mobile applications and consumer-facing websites. Because of their busy schedules, working women are unable to maintain their houses, which increases the need for home services. Customers desire trustworthy services, which prompted the creation of markets and the removal of the hassle involved in locating service providers. A one-time price is required of consumers for each service they utilise; there are no additional hidden costs. 

A United Arab Emirates government edict states that foreign investors would be permitted to fully manage local enterprises without the need for an Emirati sponsor. New businesses would be able to enter the market more easily as a result. Cleaning services command the biggest market share in terms of bookings. Beauty services have the second-largest market share. on the UAE's on-demand home services sector has a very diverse range of service providers and marketplaces. Marketplaces may use leasing or an open market business approach. These players compete with one another based on service offerings, service quality, prices, and brand value. Many companies have rebranded to reflect their position in the market and support the range of service offerings. Less time is spent travelling to and waiting in salons due to increased demand for home treatments.

As a consequence of rising consumer demand for better sanitation and hygiene, the industry's growth rate grew during COVID. Additionally, a fear of leaving the house has contributed to the rise in popularity of on-demand home services in the UAE. The need for experts in the home maintenance and repair industry, such as carpenters, plumbers, electricians, beauticians, and sanitation workers, is rising as a result of new technologies, appliances, and rising discretionary spending. It would be appropriate to ascribe this tendency to businesses that provide specialised home services. The need for on-demand home repair services persisted despite the absence of a centralised location to offer them. 

Although there is a high need for professional handymen, notably plumbers and electricians, there is usually a shortage of these workers. Sometimes, the workers hired through the apps might not be as qualified as seasoned handymen hired from adjacent companies. Therefore, a consumer is likely to be unwilling to use such services again if a service provider from one app-based platform does not give outstanding services. The market is likely to rise as a result of increased customer awareness of the availability of these on-demand home services, expanding e-commerce platforms that give services to customers promptly, and an increase in the number of services offered by all marketplaces and service providers.

The study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as: Elite Maids, HandyHeroes, Headout, Helpsters Cleaning Services, Hitches and Glitches, JOBOY, Justlife, MPlus, Mr. Usta, Rizek, ServiceMarket, Urban Company.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.