Vitamins containing psyllium are made from Plantago ovata seeds. Soluble fiber, especially mucilage, which takes in water and condenses into a gel-like substance, is abundant in these plants. Due to its special qualities, psyllium can help treat a wide range of natural diseases, including constipation, gastrointestinal disorders, and regularity in the digestive system. Products made from plants are also becoming more and more popular in the food and supplement sectors.
Global Psyllium-based Supplement Market Driving Factors and Challenges
Drivers: The global psyllium-based supplement industry is expanding rapidly, owing mostly to rising consumer awareness of the potential health advantages of psyllium. Psyllium, derived from the seeds of the Plantago ovata plant, is high in soluble fiber, making it a popular supplement for digestive health and the management of disorders such as constipation. The increasing prevalence of gastrointestinal illnesses, as well as the increased emphasis on preventative healthcare, have contributed to an increase in demand for psyllium-based supplements. Furthermore, as customers seek natural and plant-based alternatives, the industry has seen an increase in sales due to psyllium's perceived efficacy and safety.
Challenges: However, this expansion is not without its difficulties. The market confronts challenges due to variations in psyllium quality and purity, which might impair supplement effectiveness. Both customers and manufacturers are concerned about quality control issues, such as potential contamination and irregularities in psyllium formulations. Furthermore, volatility in raw material costs and psyllium production's reliance on specific geographical regions might have an impact on cost and supply chain dynamics.
Impact of COVID-19 on Global Psyllium-based Supplement Market
The COVID-19 epidemic has had a significant impact on the global psyllium-based supplement market. As the virus spread over the world, severe lockdowns, supply chain disruptions, and a shift in consumer tastes affected the market's demand and supply dynamics. People grew more conscious of their immunological health, which raised demand for health and wellness items, particularly psyllium-based supplements. However, disruptions in the manufacturing and distribution networks, as well as economic instability, made it difficult to maintain a consistent supply.
Psyllium-based Supplement Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; AdvaCare Pharma USA, Dabur India limited, Health Plus, Himaya Wellness, Konsyl, Nature’s Sunshine, Now Health Group, Organic India, Proctor & Gamble, Swanson Health Products, Tata Chemicals Ltd., Terrasoul Superfoods, Yerba Prima, Others.
Global Psyllium-based Supplement Market Segmentation:
By Form: Based on the Form, Global Psyllium-based Supplement Market is segmented as; Powder, Capsules.
By Customer Orientation: Based on the Customer Orientation, Global Psyllium-based Supplement Market is segmented as; Adult, Pediatric, Geriatric.
By Distribution Channel: Based on the Distribution Channel, Global Psyllium-based Supplement Market is segmented as; Store-based Retailing, Online Retailing.
By Region: This report also provides the data for key regional segments of North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.