One kind of pants made of denim is the denim jeans. Denim is a strong cotton twill material distinguished by its angled ribs. Indigo is the most popular denim colour, and it's made by dying the fabric. Because of their adaptability and laid-back aesthetic, denim jeans have grown to be a wardrobe mainstay for many people worldwide. Although there are differences, denim is usually manufactured entirely of cotton, however sometimes cotton is blended with other fibers. Denim's distinctive "wale" or diagonal ribbing is produced by the fabric's twill weave.
Global Premium Denim Jeans Market Driving Factors and Challenges
A number of important factors are driving the demand for premium denim jeans. First off, consumers' increased discretionary income has given them more purchasing power and a greater willingness to spend money on high-end goods. The rising demand for high-end denim jeans has also been fuelled by shifting fashion trends and social media's impact. Customers are looking for more distinctive, well-made apparel items that represent their status and particular flair. The new jeans are comfortable to use because they are made of soft knitted denim. This also provides them with traditional sportswear functionalities such as thermoregulation, moisture management, UV protection, and anti-rip features. This innovative approach has also helped the vendors to sustain the hike in the prices of cotton. Manufacturers of jeans are setting the trend of offering a new generation of fabric by delimiting the boundaries through hybrid blending techniques.
Even with its promising growth trajectory, the market for high-end denim jeans is not without its difficulties. The high cost of good-quality denim jeans is one of the main obstacles. This restricts the market's prospective clientele to wealthy individuals who are prepared to shell out money for high-end fashion accessories. Also, customers are becoming dissatisfied with some denim manufacturers because they are unable to consistently maintain the quality of their products. Denim that is of low quality will show early fading, wear and tear, shrinkage, odour, and a host of other problems. Customers believe they are not getting value for their money because of these factors. Furthermore, the market's low-cost substitutes and the proliferation of fake goods present obstacles to the premium denim jeans industry's expansion.
Impact of COVID-19 on Global Premium Denim Jeans Market
The market for high-end denim jeans was significantly impacted by the Covid-19 outbreak. Consumer spending declined and supply chains were affected as a result of the worldwide lockdowns and restrictions on store operations. However, the market showed resilience, with consumers gradually shifting towards online channels for their shopping needs. Brands that adapted to the changing consumer behaviour by strengthening their online presence and implementing safety measures in physical stores were better positioned to weather the crisis. Customers found shopping online more convenient and could take advantage of greater product discounts compared to physical retailers. Large-scale immunization campaigns also contributed to an increase in the manufacture of premium denim jeans, which allowed the manufacturing facilities to reopen in 2021.
Premium Denim Jeans Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as Major key players are AG Means, Citizens of Humanity, Gap Inc., H&M Hennes & Mauritz AB, Levi Strauss & Co., PVH Corp., Ralph Lauren Corporation, VF Corporation, 7 For All Mankind and others.
Global Premium Denim Jeans Market Segmentation:
By Price Range: Based on the Product Type, Global Premium Denim Jeans Market is segmented as; Ultra-Premium, High-end Premium and Mid-Premium.
By Gender: Based on the Distribution Channel, Global Premium Denim Jeans Market is segmented as; Men and Women.
By Distribution Channel: Based on the Distribution Channel, Global Premium Denim Jeans Market is segmented as; Specialty Stores, Departmental Stores, Online Retailers and Others.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.