Mobile phone accessories refer to the extra accessories that enhance the operation of smartphones, such as iPhones. These accessories come in a variety of different forms and can be found on the market. Some examples of these are chargers, speakers, memory cards, pop sockets, screen protectors, cases, chargers, and power banks. Because it is easily accessible and compatible with cell phones, this draws in customers.
Middle East and Africa Mobile Phone Accessories Market Driving Factors and Challenges
In the upcoming years, a significant expansion is anticipated in the mobile phone accessories industry in the Middle East and Africa. The market will rise as a result of factors such the rising popularity of smartphones, technical developments, growing customer preferences for wireless and smart accessories, and the development of e-commerce platforms.
Businesses will be well-positioned to take advantage of the opportunities in this expanding market if they concentrate on product innovation, respond to customer concerns, and adjust to shifting market dynamics. Small or startup companies are utilizing social media platforms to promote new phone accessories, effectively communicating their unique features to consumers. This marketing strategy has led to an uptick in online sales, driven by consumer demands for various accessories like genuine or customized cases, portable, and wireless chargers.
With consumers spending a significant amount of time on social media, there is a heightened interest in accessories that enhance phone battery life. The surge in portable charger sales is attributed to the increased usage of smartphones, necessitating frequent and convenient charging solutions. Consumers prioritize high-quality accessories, including silicon phone cases for protection and power banks for uninterrupted smartphone activities. Market players are collaborating to develop inclusive and age-friendly smartphone accessories, emphasizing safety, and investing in research and development for reliable and durable charger technologies.
However, there are still issues that need to be resolved, such as the regional economy's unpredictability, which could prevent wider adoption. A fragmented market and counterfeit goods are additional obstacles that affect customer trust and brand reputation. Furthermore, distribution and market access may be made more difficult by the disparate legislation among MEA nations.
Impact of COVID-19 on Middle East and Africa Mobile Phone Accessories Market
The communication business, which includes the market for mobile phone accessories, has been significantly impacted by the COVID-19 pandemic. The epidemic has caused a rise in smartphone use across all age groups, which has affected the market for cell phone accessories. A significant consequence of the pandemic has been the disturbance of the supply chain in the Middle East and Africa, resulting in a scarcity of components and raw materials needed for the production of accessories for mobile phones. Due to these, there have been delays in the manufacture and distribution of phone accessories, which has made it more difficult for smartphone makers to launch their products on schedule.
Middle East and Africa Mobile Phone Accessories Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Apple Inc., AUKEY Online, Buykingston, Case-Mate, Energizer (a Subsidiary of Avenir Telcom), Griffin, HONG KONG UGREEN LIMITED, Huawei Technologies Co., Ltd., Koninklijke Philips N.V., Sony Corporation, The Case Factory, Western Digital Corporation, Xiaomi and others.
Middle East and Africa Mobile Phone Accessories Market Segmentation:
By Type: Based on the Type, Middle East and Africa Mobile Phone Accessories Market is segmented as; Battery, Charger, Mobile Phone Case, Power Bank.
By Distribution Channel: Based on the Distribution Channel, Middle East and Africa Mobile Phone Accessories Market is segmented as; Online Retail, Offline Retail.
By Region: This research also includes data for Egypt, Israel, Saudi Arabia, South Africa, U.A.E. and rest of the Middle East and Africa.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.