Mannequin Market is projected to be worth USD 27.08 billion by 2033 and is anticipated to surge at a CAGR of 6.61%.
Mannequins are articulated dolls used for fitting and displaying clothing by artists, dressmakers, window dressers, and tailors, among others. They are also used to suggest life-sized dolls equipped with simulated airways for the purpose of teaching advanced CPR, first aid, and airway management techniques. A variety of product categories, including head, upper body, lower body, and full body, are available for mannequins.
Global Mannequin Market Driving Factors and Challenges
The mannequin market is driven in large part by the fashion sector. Mannequins are necessary for retailers to showcase their newest collections and draw in customers as fashion trends change. Retailers can display apparel in a realistic and eye-catching way with the use of mannequins, which helps shoppers’ picture how the item would seem on them. Mannequin demand has also increased as a result of the growing emphasis on visual merchandising and store aesthetics. Retailers understand how important it is to give customers an engaging and immersive shopping experience. Mannequins that are well-designed and placed properly can improve a store's general atmosphere and highlight particular products, which can eventually increase sales.
Additionally, because of the closure of locations all over the world, the corporation only used a small number of dress forms in its clothes stores. Fashionistas of days favor internet shopping over traditional brick-and-mortar stores when it comes to purchasing fashion items like jewelry, clothing, shoes, and accessories. This factor reduces the sales of clothing products from physical stores and restricts the use of mannequin products in clothes retail establishments. A lack of capital and the high cost of manufacture can impede the mannequin market's expansion.
Impact of COVID-19 on Global Mannequin Market:
The unprecedented COVID-19 epidemic forced governments to enact lockdown protocols and social distancing guidelines in an effort to stem the coronavirus's spread. During the epidemic, dress forms were utilized less frequently at these establishments because to lockdown limitations, which also resulted in the closure of stores offering apparel, jewelry, and other fashion items. Leading apparel producer H&M Hennes & Mauritz AB revealed a 20% decline in sales for 2020. In addition, the company only used a limited number of dress forms in its clothing stores due to the closure of outlets across the globe.
Global Mannequin Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as Bonavery Mannequin, Cofrad Mannequin, CORTEC GmbH, Genesis Display GmbH, Hans Boodt Mannequin, Noa Brands Europe SL, Proportion London Ltd., Wuxi Elegant Mannequin Co. Ltd. And Window France.
Global Mannequin Market Segmentation:
By Product Type: Based on the Product Type, Global Mannequin Market is segmented as Full Body, Head, Lower Body Mannequin, Upper Body.
By Material Type: Based on the Material Type Global Mannequin Market is segmented as; Chrome, Fibreglass, Polyethylene, Polypropylene.
By Target Group: Based on the Target Group Global Mannequin Market is segmented as; Adults, Children and Infants.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.