The automotive aftermarket sector reprocesses, retails, distributes, and installs auto parts and equipment following a vehicle's sale. The aftermarket offers replacement, performance, appearance, and collision parts. The aftermarket has grown in popularity as a result of the digitalization of automotive repair and component sales brought about by the adoption of cutting-edge technologies. Moreover, the automotive aftermarket is reliant on consumers to the extent that it cannot operate without them. The automotive industry's significant technological advancements have made it necessary for the aftermarket sector to constantly adapt to shifting customer demands.
Italy Automotive Aftermarket Market Driving Factors and Challenges
Drivers: OEMs are pushing hard into the aftermarket in an attempt to open up new markets.
In the automotive parts aftermarket value chain, OEMs have become more involved and targeted. They have accomplished this, for example, by creating networks of non-brand-specific repair shops. Major market players have introduced second service formats, second brands (like VW Direkt Express) or remanufactured parts in an attempt to stay up with the vehicle-age driven market, in order to compete with independent aftermarket players and keep customers in their networks. OEMs are also investing in customer experience optimization programs and introducing unique aftermarket service offerings in an effort to keep customers and automate decision-making about maintenance and repair. Using car connectivity is one instance of this.
The market's growth will be constrained by rising sales of electric cars and the adoption of vehicle safety technologies.
The use of sensors in cars, which encourages optimal driving behaviour, helps cars endure less wear and tear, especially tires and brakes, which are exposed to harsh driving conditions every day. This component reduces the need for replacements, which could obstruct the industry's progress. Further limiting product penetration is ongoing research and development for new raw materials to reduce vehicle part deterioration.
Impact of COVID-19 on Italy Automotive Aftermarket Market
The COVID-19 pandemic has had a significant impact on the Italian automotive aftermarket market, posing a complex array of opportunities and challenges for the industry. Lockdowns and other efforts to stem the virus's spread resulted in a sharp decline in the number of vehicles on the road, which in turn reduced demand for aftermarket products and services. Due to resource constraints faced by businesses and consumers alike, the market became even more challenging to operate in when supply chain disruptions and economic uncertainty were combined. When auto repair shops and service centers were forced to close during lockdowns, it affected routine maintenance and repair operations and compounded the problems facing the industry.
Italy Automotive Aftermarket Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Brembo SpA, Compagnie Generale des Etablissements Michelin SCA, Continental AG, Era Spa, Robert Bosch GmbH.
Italy Automotive Aftermarket Market Segmentation:
By Application: Based on the Application, Italy Automotive Aftermarket Market is segmented as; Electrical Products, Engine Component, Infotainment and Multimedia, Seat and Steering Covers, Tires and Wheels, Others.
By Distribution: Based on the Distribution, Italy Automotive Aftermarket Market is segmented as; OEM, Third Party Vendors.
By Vehicle Type: Based on the Vehicle Type, Italy Automotive Aftermarket Market is segmented as; Two Wheeler, Passenger Car, Commercial Vehicle.
By Position: Based on the Position, Italy Automotive Aftermarket Market is segmented as; External Accessories, Internal Accessories.
By Region: This research also includes data for Eastern Region, Western Region, Southern Region, and Northern Region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.