Due to increasing awareness of water-borne diseases and the necessity of safe and clean drinking water, the water purifier market in India has been rapidly expanding. This growth can be attributed to several factors, such as rising disposable income, growing urbanization, and concerns over water pollution.
India is a country with limited water resources, and a significant proportion of the population still depends on untreated water sources such as rivers, lakes, and groundwater. As a result, the occurrence of water-borne diseases has been high, leading to an increase in demand for water purifiers.
To encourage the use of water purifiers, particularly in rural areas, the Indian government has implemented various initiatives. For example, the Swachh Bharat Abhiyan aims to provide safe and clean drinking water to all households within the next five years. These initiatives are expected to drive the growth of the water purifier market in India in the coming years.
The COVID-19 pandemic has had a mixed impact on the India Water Purifier Market. On one hand, the demand for water purifiers has increased significantly due to concerns about the spread of the virus through water. On the other hand, the supply of water purifiers has been affected due to disruptions in the supply chain and manufacturing processes.
In the early stages of the pandemic, the demand for water purifiers in India surged as consumers were worried about the virus's transmission through water. Urban areas, in particular, saw a high demand for water purifiers as people became more aware of the risks of water-borne diseases.
As a result of supply chain disruptions caused by the pandemic, the availability of water purifiers in the market was impacted. Many manufacturers had to close down their production facilities due to lockdowns and other restrictions, resulting in a shortage of raw materials and components. This led to delivery delays for finished products, and some models were temporarily unavailable in the market.
Moreover, the pandemic's economic impact caused a decline in the purchasing power of many consumers, resulting in lower sales of high-end water purifiers. Consumers became more price-conscious and shifted their focus to purchasing more affordable products, resulting in a rise in demand for lower-priced models.
Overall, the COVID-19 pandemic had both positive and negative effects on the India Water Purifier Market. The demand for water purifiers increased due to safety concerns, but manufacturers and distributors faced challenges due to supply chain disruptions and an economic slowdown. However, the market is expected to recover as the pandemic subsides and the economy stabilizes.
India Water Purifier Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; AO Smith, Aquapot, Arow Technologies, Blue Star Limited, Eureka Forbes Ltd, Havells India Limited, Hindustan Unilever Limited, Hi-Tech Sweet Water Technologies Private Limited, Ion Exchange India Ltd., Kent RO Systems Limited, LG Electronics India Pvt. Ltd., Livpure Pvt. Ltd., MGR Technologies, Okaya Power Pvt Ltd., Panasonic India Pvt. Ltd., Pureit, Tata Chemicals Limited. Tata Chemicals Limited, Usha International Limited.
India Water Purifier Market Segmentation:
By Technology: Based on the Technology, India Water Purifier Market is segmented as: Gravity Purifier, RO Purifier, Sediment Filter, UV Purifier, Water Softener, Others
By Distribution Channel: Based on the Distribution Channel, India Water Purifier Market is segmented as: Direct Sales, Online, Retail Stores.
By End User: Based on the End User, India Water Purifier Market is segmented as: Commercial, Industrial, Residential.
By Region: This report also provides the data for key regional segments of India; Central India, East India, North India, South India, West India.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.