The consumer wearables market in India grew in terms of revenue. The young population and high level of disposable income in the country are two key elements fostering the industry's expansion. The manufacturers' continued investments in R&D and marketing strategies are helping the wearables industry grow. The market is expanding as a result of increased funding for plans to develop smart technologies that would aid in furthering healthcare and fitness developments. Simple fitness activities like steps taken, calories burned, distance travelled, and others are tracked and measured by a smartwatch. The smartwatch can instantly establish wifi or Bluetooth connectivity with a smartphone. With this support, the athlete or any customer can plan their daily chores. As a result, a significant driver of the growth of the smartwatch business is the rising popularity of wireless sports and fitness equipment.
The worldwide outbreak of the Covid-19 virus has severely disrupted every industry. The consumer electronics and wearables industries were both hurt by the decline in imports. Industry statistics show that after eight straight quarters of expansion, volumes experienced their first consecutive decline as shipments fell. Due to China's supply limitations as a result of the nationwide lockdown in March, this drop was caused. The nation's enforced lockdown and social isolation policies have had an impact on the market for premium wearables. Sales of fitness trackers decreased as a result of people's decreased physical activity brought on by the epidemic and the lockout of gyms.
Sales volume is likely to reach pre-Covid levels over the next few years as the industry experiences a steady recovery. At the moment, e-commerce platforms, online marketplaces, and official online storefronts account for the majority of wearable sales in the country. It is anticipated that wearable manufacturers would eventually turn to these internet sales platforms. As a result of the Covid-19 outbreak, it is projected that customers' preferred means of buying would be dominated by internet shopping in the future. In the future, it is projected that strategic partnerships with independent and franchised fitness centers, insurance companies, and other industry participants would aid the market's recovery and boost wearable sales volume.
India Consumer Wearables market Key Players:
The study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Apple India, Fitbit India, Fossil India Inc, Goqii Technologies India Inc., Samsung India Electronics Ltd., Titan Company India Ltd., Xiaomi Technologies India Inc.
India Consumer Wearables Market Segmentation:
By Type: Based on the Type, India Consumer Wearables Market is segmented as; Fitness Trackers (Wrist Worn, Others), Smartwatch (General Purpose Smartwatch, Hybrid Smartwatch, Sports Smartwatch).
By Price Segment: Based on the Price Segment, India Consumer Wearables Market is segmented as; Under ₹1000, ₹1000 - ₹10,000, ₹10,000 - ₹20,000, Above ₹20,000.
By Distribution Channel: Based on the Distribution Channel, India Consumer Wearables Market is segmented as; Offline, Online.
By Type of City: Based on the Type of City, India Consumer Wearables Market is segmented as; Metro, Non-Metro.
By Region: The majority of fitness tracker sales in India are in southern India. The fundamental reason for this is that South India has more Tier 1 and metro cities than any other part of India. Additionally, because of the high literacy rate, people in the area are at ease using technology.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.