Retailing gifts is the business of selling a variety of goods and products to people with the intention of giving them as presents or gifts for holidays, festivals, or acts of kindness. These goods can be anything from more conventional presents like gourmet food baskets, electronics, fashion accessories, and personalised things to more unusual choices like novelty gifts, fashion accessories, and greeting cards.
Global Gifts Retailing Market Driving Factors and Challenges
The market for gift retailing is developing as a result of consumers' increasing propensity to spend money on gifts, both for themselves and for others. Convenient gift purchases have been made easier by the rise in popularity of internet shopping, which has enhanced sales and stimulated industry expansion. Deeply ingrained in many cultures, gift-giving is impacted by changing social trends like the desire for experiences rather than tangible goods. The market is growing as a result of merchants providing a wide range of customisation possibilities, which is fueled by the growing trend of personalised and customised gifts and a desire for uniqueness. Holidays, birthdays, and weddings are a few examples of special occasions and events that significantly influence demand in the retail gifting industry.
The market is also expected to rise because of the growing use of clever marketing techniques and the increased demand for seasonal décor, which is being driven by improved social media marketing. The market is anticipated to rise as a result of expanding R&D efforts, changing gift preferences, and an increase in special occasions like birthdays and weddings. Other drivers propelling market expansion include growing awareness of the gifting culture, easy access to products both online and offline, and rising buying power due to urbanisation.
However, the price limitations brought on by fierce market competition are a major obstacle to the expansion of the worldwide gift-retailing industry. Niche gift merchants face competition from establishments such as department stores, mass merchandisers, online retailers, and souvenir shops. Prominent brands such as House of Fraser, JCPenney, and Macy's provide a variety of gift items. The intense rivalry puts more pressure on prices, forcing established industry participants to take low-cost approaches that reduce profit margins. Online competition for specialty gift shops is fierce as e-retailing becomes more popular in tech-savvy areas. Pricing pressures are a result of vendors using a variety of pricing methods based on products and revenue, which may restrict market expansion throughout the projection period.
Impact of COVID-19 on Global Gifts Retailing Market
The sudden coronavirus outbreak affected many businesses throughout the globe. The sector's expansion is hampered by laws and other restrictions. The decline in the demand for presents and the ban on parties and public gatherings in an attempt to contain the disease's spread hampered the market's growth. Regulations governing social distance and travel restrictions hindered market expansion. Moreover, showroom closures and exorbitant raw material prices impede the market's growth. Globally speaking, the COVID-19 pandemic has been extraordinary and startling. Comparing retail gift demand to pre-pandemic levels, every region has shown an increase beyond estimates. The sudden increase in CAGR is explained by the likelihood that demand will return to pre-pandemic levels after the pandemic ends.
Global Gifts Retailing Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Card Factory, Hallmark Cards Inc., Macys Inc, My Pet Gift Box Ltd, Shutterfly Inc, Spencer Gifts LLC, The Walt Disney Co, Others.
Global Gifts Retailing Market Segmentation:
By Product: Based on the Product, Global Gifts Retailing Market is segmented as; Giftware, Greeting cards, Seasonal decorations, Souvenirs and novelty items, Other gift items.
By Distribution Channel: Based on the Distribution Channel, Global Gifts Retailing Market is segmented as; Offline, Online.
By Region: This research also includes data for Asia-Pacific, Europe, Middle East and Africa, North America, Latin America.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.