Tissue paper, also known as crêpe paper, is a lightweight form of paper created from paper pulp. It can be made from either recycled materials or manufactured using a paper machine. Tissue paper finds utility in a variety of applications, such as gift wrapping and preserving the freshness of items. While certain types of tissue paper can be recycled, most cannot be. The manufacturing process involves a blend of hardwood and softwood tree pulp, along with water and synthetic compounds.

The European tissue and hygiene paper market is influenced by a variety of factors, some beneficial and others presenting challenges. On a positive note, the market is experiencing growth due to the increased purchasing power of consumers and the growing preference of the younger generation for high-quality tissue products. Additionally, the transition of manufacturers towards online sales channels has been well-received by well-informed institutional consumers who increasingly favor digital shopping, creating promising growth opportunities. The consumption of tissue-paper-related items in Europe is on the upswing because of several factors, including heightened awareness of hygiene, a growing market share held by private or retailer brands, a high per capita consumption rate, increased utilization of tissues in the away-from-home sector, and modest population growth. In essence, these factors collectively contribute to shaping the landscape of the European tissue and hygiene paper market.

The expansion of the market is expected to encounter hurdles owing to growing concerns about deforestation and the operational difficulties tied to procuring production materials. Additionally, the rising costs of raw materials are anticipated to hinder the market's growth. For instance, Essity recently announced price hikes for its Consumer Tissue products, citing increased expenses related to raw materials as the primary reason. Similarly, Sappi Europe raised prices for its woodfree coated and uncoated paper grades due to comparable factors. These combined elements collectively place limitations on the market's growth, emphasizing the need for a more thorough examination of sustainable practices and effective cost management strategies within the industry to navigate these challenges successfully. Moreover, the substantial presence of both locally organized and unorganized tissue product manufacturers has a significant impact on the operations of leading companies in this sector. Furthermore, unexpected disruptions in the supply chain and trade limitations imposed by various nations can restrict the global business expansion efforts of these companies and potentially impede market growth.

The tissue and hygiene paper market faced a slight setback as a result of the impact of COVID-19 and panic-buying. The retail industry witnessed a surge in sales, especially in Germany, during the pandemic, which resulted in a significant rise in orders. In 2020, there was a momentary surge in the demand for toilet paper, nearly doubling the usual consumption levels. Nevertheless, this heightened demand has normalized in 2021.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Cartiere Carrara SpA, Essity AB, Industrie Cartarie Tronchetti SpA, Kimberly-Clark Corporation, Lucart SpA, Metsa Group, Ontex Group, Renova, Sofidel Group, WEPA Industrieholding SE, Others.

By Product Type: Based on the Product Type, Europe Tissue and Hygiene Paper Market is segmented as; Baby Diapers, Feminine Hygiene, Household Paper, Incontinence, Paper Tissues (Bathroom Tissues, Paper Napkins, Paper Towels, Facial Tissues, Specialty and Wrapping Tissues), Toilet Paper.

By Raw Material: Based on the Raw Material, Europe Tissue and Hygiene Paper Market is segmented as; Kraft, Recycled, Sulfite, Other Raw Materials.

By Type: Based on the Type, Europe Tissue and Hygiene Paper Market is segmented as; At Home, Away from Home.

By Region: This report also provides the data for key regional segments of Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom and rest of Europe.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.