Europe Oral Care Market is projected to be worth USD XX billion by 2033 and is anticipated to surge at a CAGR of 4.5%.
Oral care refers to the routine maintenance of dental hygiene by brushing, flossing, and rinsing, among other dental hygiene practices. Dental and gum problems, including periodontitis, caries, gingivitis, and cavities, are avoided by the practice.
Europe Oral Care Market Driving Factors and Challenges
The expansion of the European oral care market is primarily driven by the increasing prevalence of dental issues in the region. About half of the European population encounters oral problems, attributed to factors like high consumption of sugary foods, inadequate brushing habits, infrequent brushing, and tobacco use among adults. The demand for oral care products is on the rise, particularly concerning children, as oral disorders such as periodontal diseases, dental caries, oral cancer, dry mouth, cold sores, and salivary gland disorders become more prevalent.
The growth is further propelled by the aging demographic, with older individuals experiencing issues like halitosis, tooth mobility, gum problems, and tooth loss. Continuous advancements in oral care products, incorporating technologies like electric toothbrushes and mouth cleaners, contribute to market expansion. Manufacturers are also focusing on herbal ingredients, eco-friendly products, and customized oral care kits, supported by increased promotional activities, investments, and government initiatives promoting oral health in Europe.
One of the main things impeding the growth of the oral care industry in Europe is the high cost of modern dental care products. The European oral care market is further hindered by a lack of qualified personnel, a lack of knowledge about these items, a lack of modern oral care solutions, lengthy approval procedures for new products, and severe regulatory frameworks. The possible negative effects of dental care goods, such as bleeding when used incorrectly, handling equipment carelessly, and teeth-whitening product side effects, prevent the oral care market in Europe from expanding.
Impact of COVID-19 on Europe Oral Care Market
In the first half of 2020, the COVID-19 Pandemic had a detrimental effect on the European oral care market. The unexpected spike in COVID-19 cases has led to a lockdown throughout the region, including Europe. The market has collapsed as a result of the disruption to the supply chain for oral care goods. On the other hand, procedures pertaining to dental care had been halted and delayed. The lack of workers has caused disruptions in the production of dental care items. However, after the lockdown was removed, the market has experienced substantial development. Patients with oral health issues are now being treated at hospitals and oral treatment facilities. Despite a notable increase in demand, the market is anticipated to grow at a healthy rate over the course of the projection period for oral care products.
Europe Oral Care Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Procter & Gamble, Unilever, Colgate-Palmolive Company, GlaxoSmithKline PLC, Sunstar Suisse S.A., Henkel AG & Co. KGaA, Church & Dwight Co. Inc., Hawley & Hazel (BVI) Co. Ltd., Johnson & Johnson Consumer Inc., Pierre Fabre S.A, Lactona Europe BV, Others.
Europe Oral Care Market Segmentation:
By Product Type: Based on the Product Type, Europe Oral Care Market is segmented as; Dental Accessories (Breath Fresheners, Dental Flosses), Denture Products (Cleaners, Fixatives, Other), Mouthwashes and Rinses (Medicated, Non-Medicated), Toothbrushes and Replacements (Electric, Manual), Toothpaste (Gel, Paste, Powder).
By Distribution Channel: Based on the Distribution Channel, Europe Oral Care Market is segmented as; Convenience Stores, Online Retail Stores, Pharmacies and Drug Stores, Supermarkets/Hypermarkets, Other Distribution Channels.
By Region: This research also includes data for France, Germany, Italy, Russia, Spain, United Kingdom and rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.