Europe Kiwi Fruit Market is projected to be worth USD 2.10 billion by 2033 and is anticipated to surge at a CAGR of 5.94%.
Kiwi fruit is available throughout the year. It contains vitamins E, copper, vitamin K, choline, magnesium, and phosphorus, among other minerals. Kiwi fruit is a versatile fruit that may be used to make salads, pastries, smoothies, and other beverages. Kiwi is a popular fruit among health-conscious customers since it is high in vitamins, minerals, and antioxidants.
Europe Kiwi Fruit Market Driving Factors and Challenges
Several significant growth drivers are propelling the European kiwi fruit market. The first is rising consumer awareness of health and wellness, which is driving up demand for nutrient-dense fruits. Kiwi fruits are well-known for their high vitamin C content, antioxidants, and dietary fiber content, making them an appealing option for health-conscious customers looking to strengthen their immune systems and preserve general well-being.
A further significant driver is changing food preferences and the trend toward healthier eating practices. People are adopting more fruits and vegetables, including kiwis, into their everyday diets as they become more cognizant of their dietary choices. Kiwi's distinct flavour and versatility in both sweet and savory recipes make it a popular choice for culinary experimentation, driving industry development.
However, the European kiwi market confronts a variety of challenges. First, the climate in many European countries is not favourable to kiwi growing, necessitating kiwi imports from New Zealand and Italy. As a result, the market is prone to supply chain disruptions and price volatility as a result of factors such as climate change and international trade dynamics. Furthermore, strict laws and quality standards in the EU can be a hurdle for farmers and exporters, mandating compliance with many pesticide use, packing, and labeling rules.
Impact of COVID-19 on Europe Kiwi Fruit Market
The COVID-19 epidemic has had a significant impact on Europe's kiwi fruit industry. In the early stages of the outbreak, the market had problems due to supply chain challenges. Lockdowns and travel restrictions in numerous countries resulted in labor shortages and logistical difficulties, harmed kiwi fruit production and movement. These disturbances resulted in recurrent shortages and price fluctuations, affecting both producers and consumers.
However, the epidemic provided opportunities for the kiwi fruit industry. As individuals became more health-conscious and concerned with boosting their immune systems, demand for fruits high in vitamins and antioxidants, such as kiwis, increased. Because of the growing interest in health and nutrition, kiwi fruit demand has increased.
Europe Kiwi Fruit Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Birchwood Packhouse Ltd, Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co, Kiwi Produce Ltd, Kiwifruit Processing Co. Ltd, Mount Pack and Cool, Zespri, Others.
Europe Kiwi Fruit Market Segmentation:
By Consumption: Based on the Consumption, Europe Kiwi Fruit Market is segmented as; Direct Consumption, Juice, Jams, Sauce, Ice Cream, Others.
By Application: Based on the Application, Europe Kiwi Fruit Market is segmented as; Supermarkets & Hypermarket
By Distribution Channel: Based on the Distribution Channel, Europe Kiwi Fruit Market is segmented as; Passenger Cars, LCV, Heavy Vehicles.
By Region: This research also includes data for United Kingdom, France, Germany, Italy, Russia, and Rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.