Hair styling tools are a broad word for a variety of products used to alter the shape or structure of hair or to hold a hairstyle in place, as well as products intended to add gloss, curl, texture, volume, or hold to a particular style. Hair styling tools are classified as either manual or electric. The manual hair styling tools used hand power rather than electric power. Brushes, scissors, straighteners, and other instruments are used for manual hair styling. Hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and others (hair scalp massager) are sold through channels such as hypermarkets and supermarkets, specialty stores, online channels, salons, and department stores.

Increased focus on beauty and personal care - People in the region place a high value on beauty and personal care, and consumer expenditure on personal care goods has increased. Some goods focus on improving personal cleanliness, while others, such as styling tools, aim to enhance beauty. Furthermore, with the introduction of style tools to address unique hair difficulties of individuals, consumers can select solutions based on their needs. Thus, style and fashion play an important role in the beauty and health of individuals in the region.

Challenges: The hair styling tools business in developed nations confronts severe market saturation. Many consumers own useful styling products and may not feel the need to replace or update them on a regular basis, resulting in longer usage cycles and slower market growth. Additionally, the market is dealing with price sensitivity among customers. With so many simple, low-cost styling products accessible, enticing customers to invest in higher-priced, feature-rich ones becomes a difficult endeavor. This is exacerbated by a highly competitive industry in which multiple brands offer identical features at lower price points, making it difficult to persuade consumers to spend more without significant value gains.

The COVID-19 epidemic has had a huge influence on the hair styling goods business in Europe. The temporary closure of salons and diminished social gatherings resulted in a drop in demand for styling products. However, when limits were lifted and people sought alternatives to professional style, the demand for salon-quality products for home use increased dramatically. E-commerce platforms were critical in meeting customer demands during this time.

The competitive landscape, market segments, revenue analysis, and detailed examination of several prominent market players are provided in this market study, including Koninklijke Philips N.V, BaBylissPRO, Dyson, Panasonic, Spectrum Brands, Inc, Beauty Elite Group, Conair Corporation, Wahl Clipper.

By Product Type: Based on the Product Type, Europe Hair Styling Tools Market is segmented as; Hair Dryers, Hair Curlers & Rollers, Hair Straighteners Hair Brushes & Combs, Others.

By Distribution Channel: Based on the Distribution Channel, Europe Hair Styling Tools Market is segmented as; Online Retail, Offline Retail.

By Region: This research also includes data for Germany, United Kingdom, Italy, Spain, France, Russia, Rest of Europe.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.