Programmatic Advertising Market Competition, Size, Revenue and Forecast 2033: SPER Market Research

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Published: Nov 2022	Report ID: IACT2216	Pages: 1 - 228	Formats^*:
Category : Information & Communications Technology

Global Programmatic Advertising Market Overview

According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 64.71 billion by 2033 with a CAGR of 22.01%.

Programmatic advertising is a process that involves delivering tailored advertisements to specific audiences based on data collected from online sources about their interests and preferences. By precisely targeting their ads, advertisers increase the likelihood that their products or services will be relevant and appealing to the intended audience. This approach goes beyond reaching a general audience and instead focuses on reaching individuals who have a higher likelihood of needing or being interested in the advertised offerings.

Exploring the Growth Drivers of the Global Programmatic Advertising Industry.

The programmatic advertising market is projected to experience significant growth, with an anticipated CAGR of 22.01% during the forecast period from 2023 to 2033. Key drivers contributing to this growth include the increasing demand for programmatic advertising skills and the expanding platform for mobile marketing. Additionally, the global digitization trend is expected to support the growth of the programmatic advertising market. However, the market may face challenges due to the shortage of skilled professionals in programmatic advertising. On the other hand, the growing popularity of digital video consumption platforms like Amazon Prime and Netflix presents potential opportunities for market growth. Nevertheless, technological advancements may pose challenges to the programmatic advertising market in the near future.

What challenges does the Global Programmatic Advertising Market face?

The growth and effectiveness of the worldwide programmatic advertising business are impacted by a number of issues. Programmatic advertising is vulnerable to dishonest practises including bot traffic, click fraud, and fabricated impressions. Publishers and advertisers must put in place effective procedures to identify and stop ad fraud in order to make sure their advertising funds are being used wisely.

Automated algorithms are used in programmatic advertising to distribute advertisements across numerous websites and channels. However, this can result in improper or hazardous information being displayed alongside adverts, which would be bad for the brand's image. It takes meticulous monitoring and verification procedures to maintain brand safety.

In what ways has the COVID-19 pandemic affected Global Programmatic Advertising Market?

The COVID-19 pandemic had a significant impact on the global programmatic advertising market. Initially, there was a decrease in advertising expenditures as businesses faced economic uncertainty and reduced their marketing budgets. This led to a decline in programmatic ad spending. However, as the pandemic progressed, consumer behavior shifted towards increased online engagement and e-commerce activities. Advertisers recognized the need to adapt and shifted their resources towards digital channels, particularly programmatic advertising. As a result, the market for programmatic advertising recovered, and there was an intensified transition towards digital advertising. The pandemic highlighted the speed and effectiveness of programmatic advertising in reaching target audiences and delivering personalized messages in real-time.

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Scope of the Report:

Report Metric	Details
Market size available for years	2019-2033
Base year considered	2022
Forecast period	2023-2033
Segments covered	By Transaction Mode, By Ad Format, By Enterprise Size, By End User
Regions covered	Asia-Pacific, Europe, Middle East and Africa, North America, Latin America
Companies Covered	Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc

Key Target Audience:

Ad tech companies
Advertisers
Marketers
Media agencies
Publishers
Others

Global Programmatic Advertising Market Segmentation:

1. By Transaction Mode:

Global Programmatic Advertising Market Value Share and Forecast, By Transaction Mode, 2023-2033
Automated Guaranteed
Private Marketplace
Real Time Bidding

2. By Ad Format:

Global Programmatic Advertising Market Value Share and Forecast, By Ad Format, 2023-2033
Desktop Display
Desktop Video
Mobile Display
Mobile Video

3. By Enterprise Size:

Global Programmatic Advertising Market Value Share and Forecast, By Enterprise Size, 2023-2033
Large Enterprises
Small and Medium Enterprises

4. By End User:

Global Programmatic Advertising Market Value Share and Forecast, By End User, 2023-2033
Education
Media and Entertainment
Retail
Travel

5. By Region:

Asia-Pacific
Europe
Middle East & Africa
North America
Latin America

Key Topics Covered in the Report:

Global Programmatic Advertising Market Size (FYâ€™2023-FYâ€™2033)
Overview of Global Programmatic Advertising Market
Segmentation of Global Programmatic Advertising Market By Transaction Mode (Automated Guaranteed, Private Marketplace, Real Time Bidding)
Segmentation of Global Programmatic Advertising Market By Ad Format (Desktop Display, Desktop Video, Mobile Display, Mobile Video)
Segmentation of Global Programmatic Advertising Market By Enterprise Size (Large Enterprises, Small and Medium Enterprises)
Segmentation of Global Programmatic Advertising Market By End-User (Education, Media and Entertainment, Retail, Travel)
Statistical Snap of Global Programmatic Advertising Market
Analysis of growth of Global Programmatic Advertising Market
Problems and Challenges in Global Programmatic Advertising Market
Competitive Landscape in the Global Programmatic Advertising Market
Impact of COVID-19 and Demonetization on Global Programmatic Advertising Market
Details on Recent Investment in Global Programmatic Advertising Market
Competitive Analysis of Global Programmatic Advertising Market
Key Players in the Global Programmatic Advertising Market
SWOT Analysis of Global Programmatic Advertising Market
Global Programmatic Advertising Market Future Outlook and Projections (FYâ€™2023-FYâ€™2033)
Recommendations from Analyst

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERâ€™s internal database
2.1.4. Premium insight from KOLâ€™s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Programmatic Advertising Market

5. Market variable and outlook

5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERâ€™s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis

6. Competitive Landscape

6.1. Global Programmatic Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Programmatic Advertising Market

7. Global Programmatic Advertising Market, By Transaction Mode (USD Million)

7.1. Global Programmatic Advertising Market Value Share and Forecast, By Transaction Mode, 2023-2033
7.2. Automated Guaranteed
7.3. Private Marketplace
7.4. Real Time Bidding

8. Global Programmatic Advertising Market, By Ad Format (USD Million)

8.1. Global Programmatic Advertising Market Value Share and Forecast, By Ad Format, 2023-2033
8.2. Desktop Display
8.3. Desktop Video
8.4. Mobile Display
8.5. Mobile Video

9. Global Programmatic Advertising Market, By Enterprise Size (USD Million)

9.1. Global Programmatic Advertising Market Value Share and Forecast, By Enterprise Size, 2023-2033
9.2. Large Enterprises
9.3. Small and Medium Enterprises

10. Global Programmatic Advertising Market, By End User (USD Million)

10.1. Global Programmatic Advertising Market Value Share and Forecast, By End User, 2023-2033
10.2. Education
10.3. Media and Entertainment
10.4. Retail
10.5. Travel

11. Global Programmatic Advertising Market Forecast, 2019-2033 (USD Million)

11.1. Global Programmatic Advertising Market Size and Market Share

12. Global Programmatic Advertising Market, By Transaction Mode, 2019-2033 (USD Million)

12.1. Global Programmatic Advertising Market Size and Market Share By Transaction Mode (2019-2026)
12.2. Global Programmatic Advertising Market Size and Market Share By Transaction Mode (2027-2033)

13. Global Programmatic Advertising Market, By Ad Format, 2019-2033 (USD Million)

13.1. Global Programmatic Advertising Market Size and Market Share By Ad Format (2019-2026)
13.2. Global Programmatic Advertising Market Size and Market Share By Ad Format (2027-2033)

14. Global Programmatic Advertising Market, By Enterprise Size, 2019-2033 (USD Million)

14.1. Global Programmatic Advertising Market Size and Market Share By Enterprise Size (2019-2026)
14.2. Global Programmatic Advertising Market Size and Market Share By Enterprise Size (2027-2033)

15. Global Programmatic Advertising Market, By End User, 2019-2033 (USD Million)

15.1. Global Programmatic Advertising Market Size and Market Share By End User (2019-2026)
15.2. Global Programmatic Advertising Market Size and Market Share By End User (2027-2033)

16. Global Programmatic Advertising Market, By Region, 2019-2033 (USD Million)

16.1. Global Programmatic Advertising Market Size and Market Share By Region (2019-2026)
16.2. Global Programmatic Advertising Market Size and Market Share By Region (2027-2033)
16.3. Asia-Pacific
16.3.1. Australia
16.3.2. China
16.3.3. India
16.3.4. Japan
16.3.5. South Korea
16.3.6. Rest of Asia-Pacific
16.4. Europe
16.4.1. France
16.4.2. Germany
16.4.3. Italy
16.4.4. Spain
16.4.5. United Kingdom
16.4.6. Rest of Europe
16.5. Middle East and Africa
16.5.1. Kingdom of Saudi Arabia
16.5.2. United Arab Emirates
16.5.3. Rest of Middle East & Africa
16.6. North America
16.6.1. Canada
16.6.2. Mexico
16.6.3. United States
16.7. Latin America
16.7.1. Argentina
16.7.2. Brazil
16.7.3. Rest of Latin America

17. Company Profile

17.1. Adobe Systems, Inc.
17.1.1. Company details
17.1.2. Financial outlook
17.1.3. Product summary
17.1.4. Recent developments
17.2. Verizon Communications Inc
17.2.1. Company details
17.2.2. Financial outlook
17.2.3. Product summary
17.2.4. Recent developments
17.3. Alphabet Inc.
17.3.1. Company details
17.3.2. Financial outlook
17.3.3. Product summary
17.3.4. Recent developments
17.4. Tencent Holdings Ltd.
17.4.1. Company details
17.4.2. Financial outlook
17.4.3. Product summary
17.4.4. Recent developments
17.5. Magnite Inc.
17.5.1. Company details
17.5.2. Financial outlook
17.5.3. Product summary
17.5.4. Recent developments
17.6. Amazon.com Inc.
17.6.1. Company details
17.6.2. Financial outlook
17.6.3. Product summary
17.6.4. Recent developments
17.7. AT&T Inc.
17.7.1. Company details
17.7.2. Financial outlook
17.7.3. Product summary
17.7.4. Recent developments
17.8. Alibaba Group Holdings Ltd.
17.8.1. Company details
17.8.2. Financial outlook
17.8.3. Product summary
17.8.4. Recent developments
17.9. ECHO Marketing, Inc.
17.9.1. Company details
17.9.2. Financial outlook
17.9.3. Product summary
17.9.4. Recent developments
17.10. Roku Inc.
17.10.1. Company details
17.10.2. Financial outlook
17.10.3. Product summary
17.10.4. Recent developments
17.11. Others

18. List of Abbreviations

19. Reference Links

20. Conclusion

21. Research Scope

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

SPER-Methodology-1

SPER-Methodology-2

SPER-Methodology-3

Frequently Asked Questions About This Report

Which region is expected to have the highest market share in the Programmatic Advertising Market?

The North America region is anticipated to have the highest market share in the Programmatic Advertising Market.

Who are the key players in Programmatic Advertising Market?

The key players in the market include Companies Covered Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc

What is the conclusion of the Programmatic Advertising Market?

The growing use of smartphones and the digitalization of the sector Both of these factors are promoting the growth of the market for programmatic advertising platforms.

How big is the Programmatic Advertising Market?

The Programmatic Advertising Market is projected to reach USD 64.71 billion by 2033, growing at a CAGR of 22.01% during the forecast period.

What is the growth rate of the Programmatic Advertising Market?

The Programmatic Advertising Market grew in market size from 2023. The Market is expected to reach USD 64.71 billion by 2033, at a CAGR of 22.01% during the forecast period.

What is the anticipated CAGR of the Programmatic Advertising Market during the forecast period?

The Programmatic Advertising Market CAGR of 22.01% during the forecast period.

How can I get the sample report on the Programmatic Advertising Market?

You can get the sample pages by clicking the link - Click Here

What is the market size of the Programmatic Advertising Market in 2030?

The Programmatic Advertising Market size is USD 64.71 billion from 2023 to 2033.

Which segment is expected to lead the Programmatic Advertising Market during the forecast period?

The Programmatic Advertising Market segment is Covered By Transaction Mode, By Ad Format, By Enterprise Size, By End User