Programmatic Advertising Market Competition, Size, Revenue and Forecast 2033
Programmatic Advertising Market Size- By Transaction Mode, By Ad Format, By Enterprise Size, By End User - Regional Outlook, Competitive Strategies and Segment Forecast to 2033
| Published: Nov-2022 | Report ID: IACT2216 | Pages: 1 - 228 | Formats*: |
| Category : Information & Communications Technology | |||
Global Programmatic Advertising Market Overview
According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 64.71 billion by 2033 with a CAGR of 22.01%.
Programmatic advertising is a process that involves delivering tailored advertisements to specific audiences based on data collected from online sources about their interests and preferences. By precisely targeting their ads, advertisers increase the likelihood that their products or services will be relevant and appealing to the intended audience. This approach goes beyond reaching a general audience and instead focuses on reaching individuals who have a higher likelihood of needing or being interested in the advertised offerings.
Exploring the Growth Drivers of the Global Programmatic Advertising Industry.
The programmatic advertising market is projected to experience significant growth, with an anticipated CAGR of 22.01% during the forecast period from 2023 to 2033. Key drivers contributing to this growth include the increasing demand for programmatic advertising skills and the expanding platform for mobile marketing. Additionally, the global digitization trend is expected to support the growth of the programmatic advertising market. However, the market may face challenges due to the shortage of skilled professionals in programmatic advertising. On the other hand, the growing popularity of digital video consumption platforms like Amazon Prime and Netflix presents potential opportunities for market growth. Nevertheless, technological advancements may pose challenges to the programmatic advertising market in the near future.
What challenges does the Global Programmatic Advertising Market face?
The growth and effectiveness of the worldwide programmatic advertising business are impacted by a number of issues. Programmatic advertising is vulnerable to dishonest practises including bot traffic, click fraud, and fabricated impressions. Publishers and advertisers must put in place effective procedures to identify and stop ad fraud in order to make sure their advertising funds are being used wisely.
Automated algorithms are used in programmatic advertising to distribute advertisements across numerous websites and channels. However, this can result in improper or hazardous information being displayed alongside adverts, which would be bad for the brand's image. It takes meticulous monitoring and verification procedures to maintain brand safety.
In what ways has the COVID-19 pandemic affected Global Programmatic Advertising Market?
The COVID-19 pandemic had a significant impact on the global programmatic advertising market. Initially, there was a decrease in advertising expenditures as businesses faced economic uncertainty and reduced their marketing budgets. This led to a decline in programmatic ad spending. However, as the pandemic progressed, consumer behavior shifted towards increased online engagement and e-commerce activities. Advertisers recognized the need to adapt and shifted their resources towards digital channels, particularly programmatic advertising. As a result, the market for programmatic advertising recovered, and there was an intensified transition towards digital advertising. The pandemic highlighted the speed and effectiveness of programmatic advertising in reaching target audiences and delivering personalized messages in real-time.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Transaction Mode, By Ad Format, By Enterprise Size, By End User |
| Regions covered | Asia-Pacific, Europe, Middle East and Africa, North America, Latin America |
| Companies Covered | Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc |
Key Target Audience:
- Ad tech companies
- Advertisers
- Marketers
- Media agencies
- Publishers
- Others
Global Programmatic Advertising Market Segmentation:
1. By Transaction Mode:
- Global Programmatic Advertising Market Value Share and Forecast, By Transaction Mode, 2023-2033
- Automated Guaranteed
- Private Marketplace
- Real Time Bidding
2. By Ad Format:
- Global Programmatic Advertising Market Value Share and Forecast, By Ad Format, 2023-2033
- Desktop Display
- Desktop Video
- Mobile Display
- Mobile Video
3. By Enterprise Size:
- Global Programmatic Advertising Market Value Share and Forecast, By Enterprise Size, 2023-2033
- Large Enterprises
- Small and Medium Enterprises
4. By End User:
- Global Programmatic Advertising Market Value Share and Forecast, By End User, 2023-2033
- Education
- Media and Entertainment
- Retail
- Travel
5. By Region:
- Asia-Pacific
- Europe
- Middle East & Africa
- North America
- Latin America
Key Topics Covered in the Report:
- Global Programmatic Advertising Market Size (FY’2023-FY’2033)
- Overview of Global Programmatic Advertising Market
- Segmentation of Global Programmatic Advertising Market By Transaction Mode (Automated Guaranteed, Private Marketplace, Real Time Bidding)
- Segmentation of Global Programmatic Advertising Market By Ad Format (Desktop Display, Desktop Video, Mobile Display, Mobile Video)
- Segmentation of Global Programmatic Advertising Market By Enterprise Size (Large Enterprises, Small and Medium Enterprises)
- Segmentation of Global Programmatic Advertising Market By End-User (Education, Media and Entertainment, Retail, Travel)
- Statistical Snap of Global Programmatic Advertising Market
- Analysis of growth of Global Programmatic Advertising Market
- Problems and Challenges in Global Programmatic Advertising Market
- Competitive Landscape in the Global Programmatic Advertising Market
- Impact of COVID-19 and Demonetization on Global Programmatic Advertising Market
- Details on Recent Investment in Global Programmatic Advertising Market
- Competitive Analysis of Global Programmatic Advertising Market
- Key Players in the Global Programmatic Advertising Market
- SWOT Analysis of Global Programmatic Advertising Market
- Global Programmatic Advertising Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPER’s internal database2.1.4. Premium insight from KOL’s2.2. Market size estimation2.2.1. Top-down and Bottom-up approach2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges4.2. COVID-19 Impacts of the Global Programmatic Advertising Market
5. Market variable and outlook
5.1. SWOT Analysis5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats5.2. PESTEL Analysis5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape5.3. PORTER’s Five Forces5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Programmatic Advertising Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Programmatic Advertising Market
7. Global Programmatic Advertising Market, By Transaction Mode (USD Million)
7.1. Global Programmatic Advertising Market Value Share and Forecast, By Transaction Mode, 2023-20337.2. Automated Guaranteed7.3. Private Marketplace7.4. Real Time Bidding
8. Global Programmatic Advertising Market, By Ad Format (USD Million)
8.1. Global Programmatic Advertising Market Value Share and Forecast, By Ad Format, 2023-20338.2. Desktop Display8.3. Desktop Video8.4. Mobile Display8.5. Mobile Video
9. Global Programmatic Advertising Market, By Enterprise Size (USD Million)
9.1. Global Programmatic Advertising Market Value Share and Forecast, By Enterprise Size, 2023-20339.2. Large Enterprises9.3. Small and Medium Enterprises
10. Global Programmatic Advertising Market, By End User (USD Million)
10.1. Global Programmatic Advertising Market Value Share and Forecast, By End User, 2023-203310.2. Education10.3. Media and Entertainment10.4. Retail10.5. Travel
11. Global Programmatic Advertising Market Forecast, 2019-2033 (USD Million)
11.1. Global Programmatic Advertising Market Size and Market Share
12. Global Programmatic Advertising Market, By Transaction Mode, 2019-2033 (USD Million)
12.1. Global Programmatic Advertising Market Size and Market Share By Transaction Mode (2019-2026)12.2. Global Programmatic Advertising Market Size and Market Share By Transaction Mode (2027-2033)
13. Global Programmatic Advertising Market, By Ad Format, 2019-2033 (USD Million)
13.1. Global Programmatic Advertising Market Size and Market Share By Ad Format (2019-2026)13.2. Global Programmatic Advertising Market Size and Market Share By Ad Format (2027-2033)
14. Global Programmatic Advertising Market, By Enterprise Size, 2019-2033 (USD Million)
14.1. Global Programmatic Advertising Market Size and Market Share By Enterprise Size (2019-2026)14.2. Global Programmatic Advertising Market Size and Market Share By Enterprise Size (2027-2033)
15. Global Programmatic Advertising Market, By End User, 2019-2033 (USD Million)
15.1. Global Programmatic Advertising Market Size and Market Share By End User (2019-2026)15.2. Global Programmatic Advertising Market Size and Market Share By End User (2027-2033)
16. Global Programmatic Advertising Market, By Region, 2019-2033 (USD Million)
16.1. Global Programmatic Advertising Market Size and Market Share By Region (2019-2026)16.2. Global Programmatic Advertising Market Size and Market Share By Region (2027-2033)16.3. Asia-Pacific16.3.1. Australia16.3.2. China16.3.3. India16.3.4. Japan16.3.5. South Korea16.3.6. Rest of Asia-Pacific16.4. Europe16.4.1. France16.4.2. Germany16.4.3. Italy16.4.4. Spain16.4.5. United Kingdom16.4.6. Rest of Europe16.5. Middle East and Africa16.5.1. Kingdom of Saudi Arabia16.5.2. United Arab Emirates16.5.3. Rest of Middle East & Africa16.6. North America16.6.1. Canada16.6.2. Mexico16.6.3. United States16.7. Latin America16.7.1. Argentina16.7.2. Brazil16.7.3. Rest of Latin America
17. Company Profile
17.1. Adobe Systems, Inc.17.1.1. Company details17.1.2. Financial outlook17.1.3. Product summary17.1.4. Recent developments17.2. Verizon Communications Inc17.2.1. Company details17.2.2. Financial outlook17.2.3. Product summary17.2.4. Recent developments17.3. Alphabet Inc.17.3.1. Company details17.3.2. Financial outlook17.3.3. Product summary17.3.4. Recent developments17.4. Tencent Holdings Ltd.17.4.1. Company details17.4.2. Financial outlook17.4.3. Product summary17.4.4. Recent developments17.5. Magnite Inc.17.5.1. Company details17.5.2. Financial outlook17.5.3. Product summary17.5.4. Recent developments17.6. Amazon.com Inc.17.6.1. Company details17.6.2. Financial outlook17.6.3. Product summary17.6.4. Recent developments17.7. AT&T Inc.17.7.1. Company details17.7.2. Financial outlook17.7.3. Product summary17.7.4. Recent developments17.8. Alibaba Group Holdings Ltd.17.8.1. Company details17.8.2. Financial outlook17.8.3. Product summary17.8.4. Recent developments17.9. ECHO Marketing, Inc.17.9.1. Company details17.9.2. Financial outlook17.9.3. Product summary17.9.4. Recent developments17.10. Roku Inc.17.10.1. Company details17.10.2. Financial outlook17.10.3. Product summary17.10.4. Recent developments17.11. Others
18. List of Abbreviations
19. Reference Links
20. Conclusion
21. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
The North America region is anticipated to have the highest market share in the Programmatic Advertising Market.
The key players in the market include Companies Covered Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc
The growing use of smartphones and the digitalization of the sector Both of these factors are promoting the growth of the market for programmatic advertising platforms.
The Programmatic Advertising Market is projected to reach USD 64.71 billion by 2033, growing at a CAGR of 22.01% during the forecast period.
The Programmatic Advertising Market grew in market size from 2023. The Market is expected to reach USD 64.71 billion by 2033, at a CAGR of 22.01% during the forecast period.
The Programmatic Advertising Market CAGR of 22.01% during the forecast period.
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The Programmatic Advertising Market size is USD 64.71 billion from 2023 to 2033.
The Programmatic Advertising Market segment is Covered By Transaction Mode, By Ad Format, By Enterprise Size, By End User
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