Online Microtransaction Market Growth, Size, Trends, Share, Revenue and Future Outlook
Online Microtransaction Market Size- By Type, By Device, By Model- Regional Outlook, Competitive Strategies and Segment Forecast to 2032
| Published: Feb-2023 | Report ID: IACT2338 | Pages: 1 - 209 | Formats*: |
| Category : Information & Communications Technology | |||
Global Online Microtransaction Market Overview
According to SPER Market Research, the Global Online Microtransaction Market is estimated to reach USD 247.33 billion by 2032 with a CAGR of 13.83%.
The online microtransaction market refers to the buying and selling of virtual goods or digital content within online games or applications. These transactions are typically small in value, ranging from a few cents to a few dollars, and are often used to purchase in-game items, upgrades, or virtual currency. The global online microtransaction market has been growing rapidly in recent years, driven by the increasing popularity of online games and mobile applications. The market is expected to continue to grow in the coming years, as the number of gamers and app users continues to increase.
One of the key factors driving the growth of the online microtransaction market is the rise of mobile gaming. With the increasing availability of high-speed mobile networks and powerful smartphones, more and more people are playing games on their mobile devices. In-app purchases and microtransactions have become a popular way for developers to monetize their games, and for users to access additional content or features. Another key driver of the global online microtransaction market is the increasing adoption of digital payments. With the rise of digital wallets, mobile payments, and other electronic payment methods, it has become easier and more convenient for users to make small transactions within games and apps.
Impact of COVID-19 on the Global Online Microtransaction Market
The COVID-19 pandemic has had a significant impact on the global online microtransaction market, both in terms of demand and supply. On one hand, the pandemic has led to a surge in demand for online games and mobile applications as people spend more time at home and seek new forms of entertainment. This has led to an increase in the number of users and in-game transactions. However, the pandemic has also caused disruptions in the supply chain and the development of new games and applications. One of the major impacts of the pandemic on the global online microtransaction market has been the increase in demand for online games and mobile applications. With people spending more time at home, the demand for digital entertainment has increased significantly. This has led to a surge in the number of users and in-game transactions, as people look to access additional content or features within their favorite games and apps.
On the other hand, the pandemic has caused disruptions in the supply chain and the development of new games and applications. The closure of game development studios and delays in the release of new games and updates have had an impact on the availability of new content and features for users. In addition, the pandemic has caused delays in the production and shipment of hardware such as gaming consoles and mobile devices, which has also had an impact on the demand for online microtransactions. Overall, the impact of the COVID-19 pandemic on the global online microtransaction market has been mixed. While there has been a surge in demand for online games and mobile applications, the disruptions in the supply chain and game development have had an impact on the availability of new content and features. As the pandemic continues to evolve, it remains to be seen how the online microtransaction market will be affected in the long term.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Type, By Device, By Model |
| Regions covered | Asia-Pacific, Europe, Middle East and Africa, North America, Latin America |
| Companies Covered | Activision Blizzard Inc., CyberAgent Inc., Electronic Arts Inc., GungHo Online Entertainment Inc., Microsoft Crop., NCSoft, Netease Inc., Niantic Inc., Riot Games, Valve Corporation, Wargamming.net |
Global Online Microtransaction Machine Market Segmentation:
1. By Type:
- In-game Currencies
- Random Chance Purchase
- In-game Items
- Expiration
- Others
2. By Device:
- Mobile
- Console
- PC
3. By Model:
- Prepaid Model
- Postpaid Model
4. By Region:
- Asia-Pacific
- Europe
- Middle East
- Africa
- North America
- Latin America
Key Topics Covered in the Report:
- Size of Global Online Microtransaction Market (FY’2019-FY’2032)
- Overview of Global Online Microtransaction Market
- Segmentation of Global Online Microtransaction Market By Type (In-Game Currencies, Random Chance Purchases, In-Game items, Expiration, Others)
- Segmentation of Global Online Microtransaction Market By Device (Mobile, Console, PC)
- Segmentation of Global Online Microtransaction Market By Model (Prepaid, Postpaid)
- Statistical Snap of Global Online Microtransaction Market
- Growth Analysis of Global Online Microtransaction Market
- Problems and Challenges in Global Online Microtransaction Market
- Competitive Landscape in the Global Online Microtransaction Market
- Impact of COVID-19 and Demonetization on Global Online Microtransaction Market
- Details on Recent Investment in Global Online Microtransaction Market
- Competitive Analysis of Global Online Microtransaction Market
- Major Players in the Global Online Microtransaction Market
- SWOT Analysis of Global Online Microtransaction Market
- Global Online Microtransaction Market Future Outlook and Projections (FY’2019-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data2.1.2 Primary data2.1.3 SPER’s internal database2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation3. Executive Summary4. Market Dynamics4.1. Driver, Restraint, Opportunity and Challenges analysis4.1.1 Drivers4.1.2 Restraints4.1.3 Opportunities4.1.4 Challenges4.2. COVID-19 Impacts of the Global Online Microtransaction Market5. Market variables and outlook5.1. SWOT analysis5.1.1 Strengths5.1.2 Weaknesses5.1.3 Opportunities5.1.4 Threats5.2. PESTEL analysis5.2.1 Political landscape5.2.2 Economic landscape5.2.3 Social landscape5.2.4 Technological landscape5.2.5 Environmental landscape5.2.6 Legal landscape5.3. PORTER’S five forces analysis5.3.1 Bargaining power of suppliers5.3.2 Bargaining power of Buyers5.3.3 Threat of Substitute5.3.4 Threat of new entrant5.3.5 Competitive rivalry5.4. Heat map analysis
6. Competitive Landscape
6.1 Global Online Microtransaction Market Base Distribution, Sales Area, Product Type6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Online Microtransaction Market
7. Global Online Microtransaction Market, By Type, 2019-2032 (USD Million)
7.1 In-game Currencies7.2 Random Chance Purchase7.3 In-game Items7.4 Expiration7.5 Others
8. Global Online Microtransaction Market, By Device 2019-2032 (USD Million)
8.1 Mobile8.2 Console8.3 PC
9. Global Online Microtransaction Market, By Model, 2019-2032 (USD Million)
9.1 Prepaid Model9.2 Postpaid Model
10. Global Online Microtransaction Market, By Region, 2019-2032 (USD Million)
10.1 Global Online Microtransaction Market Size and Market Share by Region (2019-2025)10.2 Global Online Microtransaction Market Size and Market Share by Region (2026-2032)10.3 Asia-Pacific
11.3.1 Australia11.3.2 China11.3.3 India11.3.4 Japan11.3.5 South Korea11.3.6 Rest of Asia-Pacific
10.4 Europe
11.4.1 France11.4.2 Germany11.4.3 Italy11.4.4 Spain11.4.5 United Kingdom11.4.6 Rest of Europe
10.5 Middle East and Africa
11.5.1 Kingdom of Saudi Arabia11.5.2 United Arab Emirates11.5.3 Rest of Middle East & Africa
10.6 North America
11.6.1 Canada11.6.2 Mexico11.6.3 United States
10.7 Latin America
11.7.1 Argentina11.7.2 Brazil11.7.3 Rest of Latin America
11. Company Profiles
11.1 Activision Blizzard Inc.
11.1.1 Company details11.1.2 Financial outlook11.1.3 Product summary11.1.4 Recent developments
11.2 CyberAgent Inc.
11.2.1 Company details11.2.2 Financial outlook11.2.3 Product summary11.2.4 Recent developments
11.3 Electronic Arts Inc.
11.3.1 Company details11.3.2 Financial outlook11.3.3 Product summary11.3.4 Recent developments
11.4 GungHo Online Entertainment Inc.
11.4.1 Company details11.4.2 Financial outlook11.4.3 Product summary11.4.4 Recent developments
11.5 Microsoft Corp.
11.5.1 Company details11.5.2 Financial outlook11.5.3 Product summary11.5.4 Recent developments
11.6 NCSoft
11.6.1 Company details11.6.2 Financial outlook11.6.3 Product summary11.6.4 Recent developments
11.7 Netease Inc.
11.7.1 Company details11.7.2 Financial outlook11.7.3 Product summary11.7.4 Recent developments
11.8 Nexon Co Ltd.
11.8.1 Company details11.8.2 Financial outlook11.8.3 Product summary11.8.4 Recent developments
11.9 Niantic Inc.
11.9.1 Company details11.9.2 Financial outlook11.9.3 Product summary11.9.4 Recent developments
11.10 Riot Games Inc.
11.10.1 Company details11.10.2 Financial outlook11.10.3 Product summary11.10.4 Recent developments
11.11 SmileGate
11.11.1 Company details11.11.2 Financial outlook11.11.3 Product summary11.11.4 Recent developments
11.12 Valve Corporation
11.12.1 Company details11.12.2 Financial outlook11.12.3 Product summary11.12.4 Recent developments
11.13 Wargamming.net
11.13.1 Company details11.13.2 Financial outlook11.13.3 Product summary11.13.4 Recent developments
12. List of Abbreviations
13. Reference Links
14. Conclusion
15. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Online Microtransaction Market is projected to reach USD 247.33 billion by 2032, growing at a CAGR of 13.83% during the forecast period.
Online Microtransaction Market grew in market size from 2021. The Market is expected to reach USD 247.33 billion by 2032, at a CAGR of 13.83% during the forecast period.
Online Microtransaction Market CAGR of 13.83% during the forecast period.
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Online Microtransaction Market size is USD 247.33 billion from 2022 to 2032.
Online Microtransaction Market Segment is Covered By Type, By Device, By Model.
The North America region is anticipated to have the highest market share in the Online Microtransaction Market.
The key players in the market include Companies Covered Activision Blizzard Inc., CyberAgent Inc., Electronic Arts Inc., GungHo Online Entertainment Inc., Microsoft Crop., NCSoft, Netease Inc., Niantic Inc., Riot Games, Valve Corporation, Wargamming.net.
The global online microtransaction market has been growing rapidly in recent years, driven by the increasing popularity of online games and mobile applications. The market is expected to continue to grow in the coming years, as the number of gamers and app users continues to increase.
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