North America Home Fitness Equipment Market Introduction and Overview
According to SPER Market Research, the North America Home Fitness Equipment Market is estimated to reach USD XX million by 2033 with a CAGR of 3.29%.
The report includes an in-depth analysis of the North America Home Fitness Equipment Market, including market size and trends, product mix, distribution channels, and supplier analysis. Home fitness equipment refers to the tools or machines that consumers use to exercise in the comfort of their own homes in order to increase muscle mass, boost endurance, and control their body weight.
- Equipment made expressly for physical activity and well-being inside a private home is referred to as home fitness equipment. It consists of weight benches, weights, stationary bikes, treadmills, and equipment for increasing flexibility, such as yoga mats and resistance bands. Cardiovascular health, muscle toning, strength training, flexibility enhancement, weight loss, stress reduction, aerobic fitness, anaerobic training, agility development, and physical rehabilitation are just a few of the many uses for home exercise equipment.
- Peloton Interactive Inc. unveiled a line of rowing machines in September 2022, with a starting price of USD 3,195. The company has declared that it would be forming a collaboration with Amazon, the world's largest online retailer, in order to market its goods and increase the size of its clientele.
- SportsArt's cutting-edge, energy-generating ECO-POWR range was expanded in June 2022 with the addition of the G866 Front-Drive Elliptical. Compared to conventional rear-drive ellipticals, it offers dependability, durability, and increased accessibility. SportsArt now provides a variety of alternatives for the E866 and E863 Front-Drive Ellipticals to cater to individual customer needs.
Market Opportunities and Challenges
Opportunities: Market expansion is being driven by rising disposable incomes, which are enabling more people to purchase home exercise equipment. Further driving the market's expansion is the introduction of cutting-edge designs that are simple to store, including foldable treadmills and stacking weights, which draw in customers who live in small spaces or apartments. In addition, customers may customize their home gyms to fit their own interests and requirements thanks to the introduction of specialty equipment for specialized workout forms like boxing or Pilates. This is driving growth in the industry.
Challenges: The market for home exercise equipment has grown significantly in recent years, yet it still confronts a number of obstacles. A significant barrier is the abundance of products on the market, which range from simple dumbbells to sophisticated exercise equipment. It is challenging for businesses to set themselves apart from rivals and differentiate their goods due to this oversaturation. Furthermore, potential buyers may be discouraged by the high upfront costs of home exercise equipment, especially during uncertain economic times. Furthermore, since many people find it difficult to stick with their workout routines over time, it can be difficult to keep motivated and consistent when utilizing these devices.
Market Competitive Landscape
The market for home exercise equipment in North America is very dispersed. The few well-known companies in the industry include Johnson Health Tech Co. Ltd., Nautilus Inc., Icon Health & Fitness Inc., and Peloton Interactive Inc. Market participants take into account a number of variables to increase the client appeal of their products. Players, for instance, are selling goods with cutting-edge digital applications. Another major competitor in the market, Technogym SpA, was the first to debut Apple GymKit as a fitness equipment manufacturer.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Distribution Channel
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| Regions covered | United States, Canada, Rest of North America
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| Companies Covered | Anta International Limited (Amer Sports Oyj), Echelon Fitness Multimedia LLC, ICON Health & Fitness INC. (Nordic Track), Johnson Health Tech Co. Ltd, KPS Capital Partners (Life Fitness), Nautilus Inc., Peloton Interactive Inc. (Precor Incorporated), Technogym SpA, TRUE Fitness, Wattbike Ltd, SportsArt, Decathlon SA, Others. |
COVID-19 Impact on North America Home Fitness Equipment Market
The market for home exercise equipment in North America has been significantly impacted by the COVID-19 outbreak. Fitness equipment sales increased as a result of people choosing at-home workouts as a safer option in the wake of widespread lockdowns and limits on gym entrance. Longer lead times for deliveries and shortages of inventory were the results of this increased demand, along with manufacturing delays and supply chain disruptions. Furthermore, the pandemic's effect on economic uncertainties led customers to focus spending on necessities, which may have reduced their willingness to spend money on pricey exercise equipment. However, as working from home and engaging in home activities increased in popularity, home gym sets grew more and more popular due to the ease of use and accessibility of home fitness solutions.
Key Target Audience
- Fitness Enthusiasts
- Busy Professionals
- Home Gym Users
- Privacy Seekers
- Families
Our in-depth analysis of the North America Home Fitness Equipment Market includes the following segments:
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By Product Type:
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Treadmills
Elliptical Machines
Stationary Cycles
Rowing Machine
Strength Training Equipment
Others
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By Distribution Channel:
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Offline Retail Stores
Online Retail Stores
Direct Selling
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By Region:
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United States
Canada
Rest of North America
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Key Topics Covered in the Report
- North America Home Fitness Equipment Market Size (FY’2023-FY’2033)
- Overview of North America Home Fitness Equipment Market
- Segmentation of North America Home Fitness Equipment Market By Product Type (Treadmills, Elliptical Machines, Stationary Cycles, Rowing Machine, Strength Training Equipment, Others)
- Segmentation of North America Home Fitness Equipment Market By Distribution Channel (Offline Retail Stores, Online Retail Stores, Direct Selling)
- Expansion Analysis of North America Home Fitness Equipment Market
- Problems and Obstacles in North America Home Fitness Equipment Market
- Competitive Landscape in the North America Home Fitness Equipment Market
- Impact of COVID-19 and Demonetization on North America Home Fitness Equipment Market
- Details on Current Investment in North America Home Fitness Equipment Market
- Competitive Analysis of North America Home Fitness Equipment Market
- Prominent Players in the North America Home Fitness Equipment Market
- SWOT Analysis of North America Home Fitness Equipment Market
- North America Home Fitness Equipment Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the North America Home Fitness Equipment Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. North America Home Fitness Equipment Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in North America Home Fitness Equipment Market
7. North America Home Fitness Equipment Market, By Product Type (USD Million)
7.1. North America Home Fitness Equipment Market Value Share and Forecast, By Product Type, 2023-2033
7.2. Treadmills
7.3. Elliptical Machines
7.4. Stationary Cycles
7.5. Rowing Machine
7.6. Strength Training Equipment
7.7. Others
8. North America Home Fitness Equipment Market, By Distribution Channel (USD Million)
8.1. North America Home Fitness Equipment Market Value Share and Forecast, By Distribution Channel, 2024-2033
8.2. Offline Retail Stores
8.3. Online Retail Stores
8.4. Direct Selling
9. North America Home Fitness Equipment Market Forecast, 2020-2033 (USD Million)
9.1. North America Home Fitness Equipment Market Size and Market Share
10. North America Home Fitness Equipment Market, By Product Type, 2020-2033 (USD Million)
10.1. North America Home Fitness Equipment Market Size and Market Share By Product Type (2020-2026)
10.2. North America Home Fitness Equipment Market Size and Market Share By Product Type (2027-2033)
11. North America Home Fitness Equipment Market, By Distribution Channel, 2020-2033 (USD Million)
11.1. North America Home Fitness Equipment Market Size and Market Share By Distribution Channel (2020-2026)
11.2. North America Home Fitness Equipment Market Size and Market Share By Distribution Channel (2027-2033)
12. North America Home Fitness Equipment Market, By Region, 2020-2033 (USD Million)
12.1. North America Home Fitness Equipment Market Size and Market Share By Region (2020-2026)
12.2. North America Home Fitness Equipment Market Size and Market Share By Region (2027-2033)
12.3. United States
12.4. Canada
12.5. Rest of North America
13. Company Profile
13.1. Anta International Limited (Amer Sports Oyj)
13.1.1. Company details
13.1.2. Financial outlook
13.1.3. Product summary
13.1.4. Recent developments
13.2. Echelon Fitness Multimedia LLC
13.2.1. Company details
13.2.2. Financial outlook
13.2.3. Product summary
13.2.4. Recent developments
13.3. ICON Health & Fitness INC. (Nordic Track)
13.3.1. Company details
13.3.2. Financial outlook
13.3.3. Product summary
13.3.4. Recent developments
13.4. Johnson Health Tech Co. Ltd
13.4.1. Company details
13.4.2. Financial outlook
13.4.3. Product summary
13.4.4. Recent developments
13.5. KPS Capital Partners (Life Fitness)
13.5.1. Company details
13.5.2. Financial outlook
13.5.3. Product summary
13.5.4. Recent developments
13.6. Nautilus Inc.
13.6.1. Company details
13.6.2. Financial outlook
13.6.3. Product summary
13.6.4. Recent developments
13.7. Peloton Interactive Inc. (Precor Incorporated)
13.7.1. Company details
13.7.2. Financial outlook
13.7.3. Product summary
13.7.4. Recent developments
13.8. Technogym SpA
13.8.1. Company details
13.8.2. Financial outlook
13.8.3. Product summary
13.8.4. Recent developments
13.9. TRUE Fitness
13.9.1. Company details
13.9.2. Financial outlook
13.9.3. Product summary
13.9.4. Recent developments
13.10. Wattbike Ltd
13.10.1. Company details
13.10.2. Financial outlook
13.10.3. Product summary
13.10.4. Recent developments
13.11. SportsArt
13.11.1. Company details
13.11.2. Financial outlook
13.11.3. Product summary
13.11.4. Recent developments
13.12. Decathlon SA
13.12.1. Company details
13.12.2. Financial outlook
13.12.3. Product summary
13.12.4. Recent developments
13.13. Others
14. Reference Links
15. Conclusion
16. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
