Mobile Value-Added Services Market Introduction and Overview
According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3335.68 billion by 2032 with a CAGR of 14.43%.
The report includes an in-depth analysis of the Global Mobile Value-Added Services Market, including market size and trends, product mix, applications, and supplier analysis. Mobile Value-added Services, or MVAS, are mobile services offered by mobile service providers in addition to voice communication services. The Mobile Voting and Text Services (MVAS) allows mobile subscribers to use their smartphones and tablets for a range of non-voice applications, such as sending SMS, MMS (Multimedia Messaging Service), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment. Telecommunications firms pitch mobile value-added services as premium add-ons or enhancements to their core offerings. Usually, these services do more than just increase a product package's capability. They are used to streamline operations and administration for a variety of services.
- In August 2023, Singtel, a well-known Singaporean telecoms provider, announced the launch of new 5G plans for its customers. These new plans also offered some unique value-added features at a low cost.
- In January 2021, Weiyouxin Technology, a private domain SaaS software operating service provider, obtained funding from ZW Data Action Technologies, Inc. (the US), which provides integrated data analytics, online advertising, precision marketing, and other value-added services.
- In January 2021, BSNL (India) granted PertSol (Part Telecom Solutions Pvt Ltd.) a Rs 30 crore contract to deploy a Location Based System (LBS) for their 2G, 3G, and 4G networks across India. According to the Unified Access Service License (UASL) regulations, the telecom department mandated the installation of LBS in 2014.
Market Opportunities and Challenges
Opportunities- Smartphones are becoming increasingly important as digitalisation and consumer technology usage accelerates. Increased online usage of Mobile Value-Added Services (MVAS) promotes market growth and increases demand for smartphones. Thanks to technological improvements, the telecom sector may now offer a number of value-added services that you can market to your customers as brand-new commodities via a variety of channels. Technology advancements are projected to accompany the fifth generation, or 5G, which is still a developing technology in the global telecom business. Millions of new, secure, and fast connections are expected to be established as a result of 5G deployment. Because of the expanding population and demand for smartphones, the global market for mobile value-added services is expected to grow in revenue as 5G technology evolves.
Challenges-
- Regulatory Compliance: Mobile value-added service providers will encounter several regulatory compliance challenges and will be required to comply with all of them, which may entail surrendering some functionality or cutting earnings to some level, delaying the expansion of the mobile value-added services market.
- The fragmentation of mobile ecosystems: Mobile ecosystems have gotten more diverse, and in order to ensure that all mobile value added services function properly, market players would need to invest more in research and development, which may reduce profit margins. This is why a diverse mobile ecosystem may impede the growth of the mobile value-added services market in the coming years.
Market Competitive Landscape
In order to meet a variety of user needs, from productivity to entertainment, major players are constantly launching new and varied services through the development of interactive platforms, mobile apps, content subscriptions, and personalized experiences. Some of the key players are – Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., and Vodafone Group plc.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Solution, By Vertical, By End User
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| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
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| Companies Covered | Reliance Industries Ltd, Comviva Technologies, Alphabet Inc, Samsung Electronics Co Ltd, One97 Communications, Huawei Investment & Holding Co Ltd, OnMobile Global Limited, Mozat Pte Ltd, Vodafone Group plc, Apple Inc. |
COVID-19 Impact on Global Mobile Value Added Services (MVAS) Market
The extraordinary events brought on by the coronavirus pandemic have an impact on every industry. The emerging coronavirus outbreak is causing organizations all over the world to gradually flatten their recessionary curve through the use of technology. There will be multiple business phases, such as recovery, revitalization, and reaction. Developing business resilience and organizational agility can help companies move past the COVID-19 crisis and into the new normal. The rapid spread of the COVID-19 pandemic is expected to fuel growth in the mobile value-added services (VAS) market over the course of the projection period.
Key Target Audience:
- Mobile Network Operators (MNOs)
- Content Providers
- Application Developers
- Mobile Device Manufacturers
- Consumers
- Enterprise Customers
- Advertisers and Marketers
- Government and Public Sector
- Healthcare Providers
- Educational Institutions
Our in-depth analysis of the Mobile Value Added Services Market includes the following segments:
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By Solution:
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Short Messaging Service
Multimedia Messaging Service
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
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By End-User:
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SMB
Large Enterprises
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By Vertical:
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Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others
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Key Topics Covered in the Report:
- Global Mobile Value Added Services (MVAS) Market Size (FY’2022-FY’2032)
- Overview of Global Mobile Value Added Services (MVAS) Market By Solution (Location Based Services, Mobile Advertising, Mobile Email & IM, Mobile Infotainment, Mobile Money, Multimedia Messaging Service (MMS), Short Messaging Service (SMS) and Others)
- Segmentation of Global Mobile Value Added Services (MVAS) Market By Vertical (Media and Entertainment, Education, Government, Healthcare, Retail, Telecom and IT and Others)
- Segmentation of Global Mobile Value Added Services (MVAS) Market By End User (Large Enterprises and SMB.)
- Statistical Snap of Global Mobile Value Added Services (MVAS) Market
- Expansion Analysis of Global Mobile Value Added Services (MVAS) Market
- Problems and Obstacles in Global Mobile Value Added Services (MVAS) Market
- Competitive Landscape in the Global Mobile Value Added Services (MVAS) Market
- Impact of COVID-19 and Demonetization on Global Mobile Value Added Services (MVAS) Market
- Details on Current Investment in Global Mobile Value Added Services (MVAS) Market
- Competitive Analysis of Global Mobile Value Added Services (MVAS) Market
- Prominent Players in the Global Mobile Value Added Services (MVAS) Market
- SWOT Analysis of Global Mobile Value Added Services (MVAS) Market
- Global Mobile Value Added Services (MVAS) Market Future Outlook and Projections (FY’2022-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market.
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Mobile Value-Added Services Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Mobile Value-Added Services Market
7. Global Mobile Value-Added Services Market, By Solution (USD Million) 2019-2032
7.1. Global Mobile Value-Added Services Market Size, Share and Forecast, By Solution, 2019-2025
7.2. Global Mobile Value-Added Services Market Size, Share and Forecast, By Solution, 2026-2032
7.3. Short Messaging Service
7.4. Multimedia Messaging Service
7.5. Location Based Services
7.6. Mobile Email & IM
7.7. Mobile Money
7.8. Mobile Advertising
7.9. Mobile Infotainment
7.10. Others
8. Global Mobile Value-Added Services Market, By End-User (USD Million) 2019-2032
8.1. Global Mobile Value-Added Services Market Size, Share and Forecast, By End-User, 2019-2025
8.2. Global Mobile Value-Added Services Market Size, Share and Forecast, By End-User, 2026-2032
8.3. SMB
8.4. Large Enterprises
9. Global Mobile Value-Added Services Market, By Vertical (USD Million) 2019-2032
9.1. Global Mobile Value-Added Services Market Size, Share and Forecast, By Vertical, 2019-2025
9.2. Global Mobile Value-Added Services Market Size, Share and Forecast, By Vertical, 2026-2032
9.3. Media and Entertainment
9.4. Healthcare
9.5. Education
9.6. Retail
9.7. Government
9.8. Telecom and IT
9.9. Others
10. Global Mobile Value-Added Services Market Forecast, 2019-2032 (USD Million)
10.1. Global Mobile Value-Added Services Market Size and Market Share
11. Global Mobile Value-Added Services Market, By Region, 2019-2032 (USD Million)
11.1. Global Mobile Value-Added Services Market Size and Market Share By Region (2019-2025)
11.2. Global Mobile Value-Added Services Market Size and Market Share By Region (2026-2032)
11.3. Asia-Pacific
11.3.1. Australia
11.3.2. China
11.3.3. India
11.3.4. Japan
11.3.5. South Korea
11.3.6. Rest of Asia-Pacific
11.4. Europe
11.4.1. France
11.4.2. Germany
11.4.3. Italy
11.4.4. Spain
11.4.5. United Kingdom
11.4.6. Rest of Europe
11.5. Middle East and Africa
11.5.1. Kingdom of Saudi Arabia
11.5.2. United Arab Emirates
11.5.3. Qatar
11.5.4. South Africa
11.5.5. Egypt
11.5.6. Morocco
11.5.7. Nigeria
11.5.8. Rest of Middle-East and Africa
11.6. North America
11.6.1. Canada
11.6.2. Mexico
11.6.3. United States
11.7. Latin America
11.7.1. Argentina
11.7.2. Brazil
11.7.3. Rest of Latin America
12. Company Profile
12.1. Apple Inc
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Comviva Technologies
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Alphabet Inc
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Samsung Electronics Co. Ltd
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. One97 Communications
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Huawei Investment & Holding Co. Ltd
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. OnMobile Global Limited
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Mozat Pte Ltd
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Reliance Industries Ltd
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Vodafone Group plc
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
