Mobile Value-Added Services Market Growth, Size, Trends, Share, Demand and Future Outlook
Mobile Value-Added Services Market Size- By Vertical, By Solution, By End User - Regional Outlook, Competitive Strategies and Segment Forecast to 2032
| Published: Dec-2022 | Report ID: IACT2232 | Pages: 1 - 243 | Formats*: |
| Category : Information & Communications Technology | |||
Mobile Value-Added Services Market Introduction and Overview
According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3335.68 billion by 2032 with a CAGR of 14.43%.
The report includes an in-depth analysis of the Global Mobile Value-Added Services Market, including market size and trends, product mix, applications, and supplier analysis. Mobile Value-added Services, or MVAS, are mobile services offered by mobile service providers in addition to voice communication services. The Mobile Voting and Text Services (MVAS) allows mobile subscribers to use their smartphones and tablets for a range of non-voice applications, such as sending SMS, MMS (Multimedia Messaging Service), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment. Telecommunications firms pitch mobile value-added services as premium add-ons or enhancements to their core offerings. Usually, these services do more than just increase a product package's capability. They are used to streamline operations and administration for a variety of services.
- In August 2023, Singtel, a well-known Singaporean telecoms provider, announced the launch of new 5G plans for its customers. These new plans also offered some unique value-added features at a low cost.
- In January 2021, Weiyouxin Technology, a private domain SaaS software operating service provider, obtained funding from ZW Data Action Technologies, Inc. (the US), which provides integrated data analytics, online advertising, precision marketing, and other value-added services.
- In January 2021, BSNL (India) granted PertSol (Part Telecom Solutions Pvt Ltd.) a Rs 30 crore contract to deploy a Location Based System (LBS) for their 2G, 3G, and 4G networks across India. According to the Unified Access Service License (UASL) regulations, the telecom department mandated the installation of LBS in 2014.
Market Opportunities and Challenges
Opportunities- Smartphones are becoming increasingly important as digitalisation and consumer technology usage accelerates. Increased online usage of Mobile Value-Added Services (MVAS) promotes market growth and increases demand for smartphones. Thanks to technological improvements, the telecom sector may now offer a number of value-added services that you can market to your customers as brand-new commodities via a variety of channels. Technology advancements are projected to accompany the fifth generation, or 5G, which is still a developing technology in the global telecom business. Millions of new, secure, and fast connections are expected to be established as a result of 5G deployment. Because of the expanding population and demand for smartphones, the global market for mobile value-added services is expected to grow in revenue as 5G technology evolves.
Challenges-
- Regulatory Compliance: Mobile value-added service providers will encounter several regulatory compliance challenges and will be required to comply with all of them, which may entail surrendering some functionality or cutting earnings to some level, delaying the expansion of the mobile value-added services market.
- The fragmentation of mobile ecosystems: Mobile ecosystems have gotten more diverse, and in order to ensure that all mobile value added services function properly, market players would need to invest more in research and development, which may reduce profit margins. This is why a diverse mobile ecosystem may impede the growth of the mobile value-added services market in the coming years.
Market Competitive Landscape
In order to meet a variety of user needs, from productivity to entertainment, major players are constantly launching new and varied services through the development of interactive platforms, mobile apps, content subscriptions, and personalized experiences. Some of the key players are – Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., and Vodafone Group plc.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Solution, By Vertical, By End User |
| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe |
| Companies Covered | Reliance Industries Ltd, Comviva Technologies, Alphabet Inc, Samsung Electronics Co Ltd, One97 Communications, Huawei Investment & Holding Co Ltd, OnMobile Global Limited, Mozat Pte Ltd, Vodafone Group plc, Apple Inc. |
COVID-19 Impact on Global Mobile Value Added Services (MVAS) Market
The extraordinary events brought on by the coronavirus pandemic have an impact on every industry. The emerging coronavirus outbreak is causing organizations all over the world to gradually flatten their recessionary curve through the use of technology. There will be multiple business phases, such as recovery, revitalization, and reaction. Developing business resilience and organizational agility can help companies move past the COVID-19 crisis and into the new normal. The rapid spread of the COVID-19 pandemic is expected to fuel growth in the mobile value-added services (VAS) market over the course of the projection period.
Key Target Audience:
- Mobile Network Operators (MNOs)
- Content Providers
- Application Developers
- Mobile Device Manufacturers
- Consumers
- Enterprise Customers
- Advertisers and Marketers
- Government and Public Sector
- Healthcare Providers
- Educational Institutions
Our in-depth analysis of the Mobile Value Added Services Market includes the following segments:
| By Solution: |
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| By End-User: |
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| By Vertical: |
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Key Topics Covered in the Report:
- Global Mobile Value Added Services (MVAS) Market Size (FY’2022-FY’2032)
- Overview of Global Mobile Value Added Services (MVAS) Market By Solution (Location Based Services, Mobile Advertising, Mobile Email & IM, Mobile Infotainment, Mobile Money, Multimedia Messaging Service (MMS), Short Messaging Service (SMS) and Others)
- Segmentation of Global Mobile Value Added Services (MVAS) Market By Vertical (Media and Entertainment, Education, Government, Healthcare, Retail, Telecom and IT and Others)
- Segmentation of Global Mobile Value Added Services (MVAS) Market By End User (Large Enterprises and SMB.)
- Statistical Snap of Global Mobile Value Added Services (MVAS) Market
- Expansion Analysis of Global Mobile Value Added Services (MVAS) Market
- Problems and Obstacles in Global Mobile Value Added Services (MVAS) Market
- Competitive Landscape in the Global Mobile Value Added Services (MVAS) Market
- Impact of COVID-19 and Demonetization on Global Mobile Value Added Services (MVAS) Market
- Details on Current Investment in Global Mobile Value Added Services (MVAS) Market
- Competitive Analysis of Global Mobile Value Added Services (MVAS) Market
- Prominent Players in the Global Mobile Value Added Services (MVAS) Market
- SWOT Analysis of Global Mobile Value Added Services (MVAS) Market
- Global Mobile Value Added Services (MVAS) Market Future Outlook and Projections (FY’2022-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPER’s internal database2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market.
5. Market variable and outlook
5.1. SWOT Analysis5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats5.2. PESTEL Analysis5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape5.3. PORTER’s Five Forces5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Mobile Value-Added Services Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Mobile Value-Added Services Market
7. Global Mobile Value-Added Services Market, By Solution (USD Million) 2019-2032
7.1. Global Mobile Value-Added Services Market Size, Share and Forecast, By Solution, 2019-20257.2. Global Mobile Value-Added Services Market Size, Share and Forecast, By Solution, 2026-20327.3. Short Messaging Service7.4. Multimedia Messaging Service7.5. Location Based Services7.6. Mobile Email & IM7.7. Mobile Money7.8. Mobile Advertising7.9. Mobile Infotainment7.10. Others
8. Global Mobile Value-Added Services Market, By End-User (USD Million) 2019-2032
8.1. Global Mobile Value-Added Services Market Size, Share and Forecast, By End-User, 2019-20258.2. Global Mobile Value-Added Services Market Size, Share and Forecast, By End-User, 2026-20328.3. SMB8.4. Large Enterprises
9. Global Mobile Value-Added Services Market, By Vertical (USD Million) 2019-2032
9.1. Global Mobile Value-Added Services Market Size, Share and Forecast, By Vertical, 2019-20259.2. Global Mobile Value-Added Services Market Size, Share and Forecast, By Vertical, 2026-20329.3. Media and Entertainment9.4. Healthcare9.5. Education9.6. Retail9.7. Government9.8. Telecom and IT9.9. Others
10. Global Mobile Value-Added Services Market Forecast, 2019-2032 (USD Million)
10.1. Global Mobile Value-Added Services Market Size and Market Share
11. Global Mobile Value-Added Services Market, By Region, 2019-2032 (USD Million)
11.1. Global Mobile Value-Added Services Market Size and Market Share By Region (2019-2025)11.2. Global Mobile Value-Added Services Market Size and Market Share By Region (2026-2032)11.3. Asia-Pacific11.3.1. Australia11.3.2. China11.3.3. India11.3.4. Japan11.3.5. South Korea11.3.6. Rest of Asia-Pacific11.4. Europe11.4.1. France11.4.2. Germany11.4.3. Italy11.4.4. Spain11.4.5. United Kingdom11.4.6. Rest of Europe11.5. Middle East and Africa11.5.1. Kingdom of Saudi Arabia11.5.2. United Arab Emirates11.5.3. Qatar11.5.4. South Africa11.5.5. Egypt11.5.6. Morocco11.5.7. Nigeria11.5.8. Rest of Middle-East and Africa11.6. North America11.6.1. Canada11.6.2. Mexico11.6.3. United States11.7. Latin America11.7.1. Argentina11.7.2. Brazil11.7.3. Rest of Latin America
12. Company Profile
12.1. Apple Inc12.1.1. Company details12.1.2. Financial outlook12.1.3. Product summary12.1.4. Recent developments12.2. Comviva Technologies12.2.1. Company details12.2.2. Financial outlook12.2.3. Product summary12.2.4. Recent developments12.3. Alphabet Inc12.3.1. Company details12.3.2. Financial outlook12.3.3. Product summary12.3.4. Recent developments12.4. Samsung Electronics Co. Ltd12.4.1. Company details12.4.2. Financial outlook12.4.3. Product summary12.4.4. Recent developments12.5. One97 Communications12.5.1. Company details12.5.2. Financial outlook12.5.3. Product summary12.5.4. Recent developments12.6. Huawei Investment & Holding Co. Ltd12.6.1. Company details12.6.2. Financial outlook12.6.3. Product summary12.6.4. Recent developments12.7. OnMobile Global Limited12.7.1. Company details12.7.2. Financial outlook12.7.3. Product summary12.7.4. Recent developments12.8. Mozat Pte Ltd12.8.1. Company details12.8.2. Financial outlook12.8.3. Product summary12.8.4. Recent developments12.9. Reliance Industries Ltd12.9.1. Company details12.9.2. Financial outlook12.9.3. Product summary12.9.4. Recent developments12.10. Vodafone Group plc12.10.1. Company details12.10.2. Financial outlook12.10.3. Product summary12.10.4. Recent developments12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
The Mobile Value-Added Services Market is projected to reach USD 3,333.93 billion by 2032, growing at a CAGR of 14.43% during the forecast period.
The Mobile Value-Added Services Market grew in market size from 2022. The Market is expected to reach USD 3329.6 billion by 2032, at a CAGR of 14.43% during the forecast period.
The Mobile Value-Added Services Market CAGR of 14.43% during the forecast period.
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The Mobile Value-Added Services Market size is USD 3329.6 billion from 2022 to 2032.
The Mobile Value-Added Services Market segment is Covered By Solution, By End User, By Vertical.
The North America and Europe region is anticipated to have the highest market share in the Mobile Value-Added Services Market.
The key players in the market include Companies Covered Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc.
The market for mobile value-added services is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers.
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