Global Mobile Analytics Market Overview
According to SPER Market Research, the Global Mobile Analytics Market is estimated to reach USD 40.55 billion by 2033 with a CAGR of 19.63%.
Analytics is the process of monitoring and analyzing user data in order to better understand user behavior and the efficiency of a website or service. Analyzing data generated by mobile platforms and assets, such as mobile websites and mobile applications, necessitates data measurement and quantification. Mobile analytics records how users engage with the app in addition to app-specific data such as installations, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more. Furthermore, mobile analytics collects and assesses user metrics similar to web analytics, such as how many new users are using the app, their country of origin, device kind, and operating system version.
Exploring the Growth Drivers of the Global Mobile Analytics Industry.
Increasing mobile device penetration is one of the growth drivers in the worldwide mobile analytics business. With the increasing popularity of smartphones and tablets, the number of mobile device users is fast expanding, resulting in an increase in demand for mobile analytics solutions. Mobile analytics technologies can help businesses enhance their marketing strategy, customer experience, and product offers by providing important insights into customer behavior and preferences. Also, with the growing use of IoT devices, there is an increased demand for mobile analytics solutions that gather and analyze data from these devices in order to get insights into user behavior and device performance. Additionally for organizations, mobile advertising is becoming increasingly significant, and mobile analytics may provide vital insights into the efficiency of these advertising initiatives.
What challenges does the Global Mobile Analytics Market face?
The worldwide mobile analytics market is confronted with a number of issues, including data privacy concerns. Concerns regarding privacy and data protection have arisen as mobile analytics apps collect and analyze vast volumes of data about user behavior. Also, the mobile market is highly fragmented, with numerous platforms and operating systems, making complete coverage of mobile analytics solutions difficult. The mobile analytics sector lacks standards, making it difficult to compare metrics across platforms and vendors. To give useful insights, mobile analytics solutions rely on reliable data, but data accuracy can be impacted by variables such as ad blockers, cookie limits, and changes in privacy legislation.
In what ways has the COVID-19 pandemic affected Global Mobile Analytics Market?
The COVID-19 epidemic has had an impact on the global mobile analytics business, both positively and negatively. With more individuals working and studying from home, mobile device usage has increased significantly, resulting in increased need for mobile analytics solutions. Consumer behaviour has shifted significantly as a result of the pandemic, with more individuals shopping online and adopting mobile apps for pleasure and socialising. This has heightened the demand for mobile analytics systems that can comprehend and adapt to these developments. Because of the epidemic, supply chains have been interrupted, causing delays in the development and deployment of mobile analytics solutions. Due to the epidemic, many organizations have encountered budgetary limitations, resulting in lower investment on mobile analytics solutions.
Scope of the Report:
Report Metric | Details |
Market size available for years | 2019-2033 |
Base year considered | 2022 |
Forecast period | 2023-2033 |
Segments covered | By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User
|
Regions covered | Asia-Pacific, Europe, Middle East and Africa, North America, Latin America
|
Companies Covered | Adobe Systems Inc., Amazon Web Services Inc., App Annie, CleverTap, ComScore Inc., Flurry Inc., Google LLC, IMB Corp., Localytics, Microsoft Corporation, Mixpanel Inc., Pendo.io, Tune Inc., Upland Software Inc., Webtrends Inc., Others
|
Key Target Audience
- Investors and Venture Capital Firms
- Market Research Firms
- Mobile Advertising Companies
- Mobile Analysts Service Providers
- Mobile App Developers
- Mobile Network Operators
- Regulatory Authorities
Global Mobile Analytics Market Segmentation:
1. By Application:
- Global Mobile Analytics Market Value Share and Forecast, By Application, 2023-2033
- Application Performance Analytics
- Mobile Advertisement and Marketing Analytics
- Targeting and Behavioural Analytics
- Others
2. By Enterprise Size:
- Global Mobile Analytics Market Value Share and Forecast, By Enterprise Size, 2023-2033
- Large Enterprise
- SMEs
3. By Platform:
- Global Mobile Analytics Market Value Share and Forecast, By Platform, 2023-2033
- Android
- IOS
- Windows
- Other
4. By Deployment Model:
- Global Mobile Analytics Market Value Share and Forecast, By Deployment Model, 2023-2033
- Cloud
- On-Premises
5. By Region:
- Asia-Pacific
- Europe
- Middle East & Africa
- North America
- Latin America
Key Topics Covered in the Report
- Global Mobile Analytics Market Size (FY’2023-FY’2033)
- Overview of Global Mobile Analytics Market
- Segmentation of Global Mobile Analytics Market By Application (Application Performance Analytics, Mobile Advertisement and Marketing Analytics, Targeting and Behavioural Analytics, Others)
- Segmentation of Global Mobile Analytics Market By Enterprise Size (Large Enterprise, SMEs)
- Segmentation of Global Mobile Analytics Market By Platform (Android, IOS, Windows, Other)
- Segmentation of Global Mobile Analytics Market By Deployment Model (Cloud, On-Premises)
- Segmentation of Global Mobile Analytics Market By Offering (Service, Solution)
- Segmentation of Global Mobile Analytics Market By End-User (BFSI, Energy and Utilities, Government, Healthcare, IT & Telecom, Media & Entertainment, Retail & E-Commerce, Travel & Hospitality, Others)
- Statistical Snap of Global Mobile Analytics Market
- Growth Analysis of Global Mobile Analytics Market
- Problems and Challenges in Global Mobile Analytics Market
- Competitive Landscape in the Global Mobile Analytics Market
- Impact of COVID-19 and Demonetization on Global Mobile Analytics Market
- Details on Recent Investment in Global Mobile Analytics Market
- Competitive Analysis of Global Mobile Analytics Market
- Key Players in the Global Mobile Analytics Market
- SWOT Analysis of Global Mobile Analytics Market
- Global Mobile Analytics Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Mobile Analytics Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Mobile Analytics Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Mobile Analytics Market
7. Global Mobile Analytics Market, By Application (USD Million)
7.1. Global Mobile Analytics Market Value Share and Forecast, By Application, 2023-2033
7.2. Application Performance Analytics
7.3. Mobile Advertisement and Marketing Analytics
7.4. Targeting and Behavioural Analytics
7.5. Others
8. Global Mobile Analytics Market, By Enterprise Size (USD Million)
8.1. Global Mobile Analytics Market Value Share and Forecast, By Enterprise Size, 2023-2033
8.2. Large Enterprise
8.3. SMEs
9. Global Mobile Analytics Market, By Platform (USD Million)
9.1. Global Mobile Analytics Market Value Share and Forecast, By Platform, 2023-2033
9.2. Android
9.3. IOS
9.4. Windows
9.5. Other
10. Global Mobile Analytics Market, By Deployment Model (USD Million)
10.1. Global Mobile Analytics Market Value Share and Forecast, By Deployment Model, 2023-2033
10.2. Cloud
10.3. On-Premises
11. Global Mobile Analytics Market, By Offering (USD Million)
11.1. Global Mobile Analytics Market Value Share and Forecast, By Offering, 2023-2033
11.2. Service
11.3. Solution
12. Global Mobile Analytics Market, By End User (USD Million)
12.1. Global Mobile Analytics Market Value Share and Forecast, By End User, 2023-2033
12.2. BFSI
12.3. Energy and Utilities
12.4. Government
12.5. Healthcare
12.6. IT & Telecom
12.7. Media & Entertainment
12.8. Retail & E-Commerce
12.9. Travel & Hospitality
12.10. Others
13. Global Mobile Analytics Market Forecast, 2019-2033 (USD Million)
13.1. Global Mobile Analytics Market Size and Market Share
14. Global Mobile Analytics Market, By Application, 2019-2033 (USD Million)
14.1. Global Mobile Analytics Market Size and Market Share By Application (2019-2026)
14.2. Global Mobile Analytics Market Size and Market Share By Application (2027-2033)
15. Global Mobile Analytics Market, By Enterprise Size, 2019-2033 (USD Million)
15.1. Global Mobile Analytics Market Size and Market Share By Enterprise Size (2019-2026)
15.2. Global Mobile Analytics Market Size and Market Share By Enterprise Size (2027-2033)
16. Global Mobile Analytics Market, By Platform, 2019-2033 (USD Million)
16.1. Global Mobile Analytics Market Size and Market Share By Platform (2019-2026)
16.2. Global Mobile Analytics Market Size and Market Share By Platform (2027-2033)
17. Global Mobile Analytics Market, By Deployment Model, 2019-2033 (USD Million)
17.1. Global Mobile Analytics Market Size and Market Share By Deployment Model (2019-2026)
17.2. Global Mobile Analytics Market Size and Market Share By Deployment Model (2027-2033)
18. Global Mobile Analytics Market, By Offering, 2019-2033 (USD Million)
18.1. Global Mobile Analytics Market Size and Market Share By Offering (2019-2026)
18.2. Global Mobile Analytics Market Size and Market Share By Offering (2027-2033)
19. Global Mobile Analytics Market, By End User, 2019-2033 (USD Million)
19.1. Global Mobile Analytics Market Size and Market Share By End User (2019-2026)
19.2. Global Mobile Analytics Market Size and Market Share By End User (2027-2033)
20. Global Mobile Analytics Market, By Region, 2019-2033 (USD Million)
20.1. Global Mobile Analytics Market Size and Market Share By Region (2019-2026)
20.2. Global Mobile Analytics Market Size and Market Share By Region (2027-2033)
20.3. Asia-Pacific
20.3.1. Australia
20.3.2. China
20.3.3. India
20.3.4. Japan
20.3.5. South Korea
20.3.6. Rest of Asia-Pacific
20.4. Europe
20.4.1. France
20.4.2. Germany
20.4.3. Italy
20.4.4. Spain
20.4.5. United Kingdom
20.4.6. Rest of Europe
20.5. Middle East and Africa
20.5.1. Kingdom of Saudi Arabia
20.5.2. United Arab Emirates
20.5.3. Rest of Middle East & Africa
20.6. North America
20.6.1. Canada
20.6.2. Mexico
20.6.3. United States
20.7. Latin America
20.7.1. Argentina
20.7.2. Brazil
20.7.3. Rest of Latin America
21. Company Profile
21.1. Adobe Systems Inc.
21.1.1. Company details
21.1.2. Financial outlook
21.1.3. Product summary
21.1.4. Recent developments
21.2. Amazon Web Services Inc.
21.2.1. Company details
21.2.2. Financial outlook
21.2.3. Product summary
21.2.4. Recent developments
21.3. App Annie
21.3.1. Company details
21.3.2. Financial outlook
21.3.3. Product summary
21.3.4. Recent developments
21.4. CleverTap
21.4.1. Company details
21.4.2. Financial outlook
21.4.3. Product summary
21.4.4. Recent developments
21.5. ComScore Inc.
21.5.1. Company details
21.5.2. Financial outlook
21.5.3. Product summary
21.5.4. Recent developments
21.6. Flurry Inc.
21.6.1. Company details
21.6.2. Financial outlook
21.6.3. Product summary
21.6.4. Recent developments
21.7. Google LLC
21.7.1. Company details
21.7.2. Financial outlook
21.7.3. Product summary
21.7.4. Recent developments
21.8. IMB Corp.
21.8.1. Company details
21.8.2. Financial outlook
21.8.3. Product summary
21.8.4. Recent developments
21.9. Localytics
21.9.1. Company details
21.9.2. Financial outlook
21.9.3. Product summary
21.9.4. Recent developments
21.10. Microsoft Corporation
21.10.1. Company details
21.10.2. Financial outlook
21.10.3. Product summary
21.10.4. Recent developments
21.11. Mixpanel Inc.
21.11.1. Company details
21.11.2. Financial outlook
21.11.3. Product summary
21.11.4. Recent developments
21.12. Pendo.io
21.12.1. Company details
21.12.2. Financial outlook
21.12.3. Product summary
21.12.4. Recent developments
21.13. Tune Inc.
21.13.1. Company details
21.13.2. Financial outlook
21.13.3. Product summary
21.13.4. Recent developments
21.14. Upland Software Inc.
21.14.1. Company details
21.14.2. Financial outlook
21.14.3. Product summary
21.14.4. Recent developments
21.15. Webtrends Inc.
21.15.1. Company details
21.15.2. Financial outlook
21.15.3. Product summary
21.15.4. Recent developments
21.16. Others
22. List of Abbreviations
23. Reference Links
24. Conclusion
25. Research Scope