India Advertising Market Overview
According to SPER Market Research, the India Advertising Market is estimated to reach USD 26.76 billion by 2032 with a CAGR of 11.54%.
In order to draw customers and boost a company's sales, a marketing technique known as advertising comprises the sponsored promotion of brands, goods, and services. It includes billboards, websites, electronic and printed newsletters, product packaging, placemats at restaurants, event flyers, social media video and picture material, television (TV), the sides of cars and trucks, and the walls of subway cars. It promotes salesmanship, expands employment options, aids in the launch of new products, and informs corporate clients. Additionally, it enables businesses to concentrate on the particular added value that their products provide to clients and maintain market rivalry. As a result, many businesses in India are turning to cutting-edge advertising strategies to reach their target markets, improve the customer experience, and boost sales.
India's rapid urbanisation and economic expansion are encouraging companies to invest more in aggressive marketing tactics, promotional campaigns, cutting-edge packaging ideas, and celebrity endorsements. Also, one of the major reasons favourably affecting the industry is the increased emphasis that businesses are placing on increasing client retention and luring new customers. In addition, a positive market outlook is being produced by the increased usage of digital advertising solutions as a result of India's rising high-speed internet access penetration. This makes it easier to deploy digital advertising, as does the ubiquitous usage of cell phones, laptops, and tablets. People's growing reliance on social media platforms is giving businesses a tonne of chances to advertise their goods and services. Leading firms in the advertising market are seeing significant development prospects as consumer preferences towards online buying shift and e-commerce infrastructure continues to improve. Also, the rise of media and entertainment channels as well as the introduction of subscription-based channel models are contributing to this. Also, a positive market view is being provided by the new trend of advertising through important athletic events, such as the Indian Premier League and sports expo in India. Moreover, industry expansion is being fuelled by the Government of India's (GoI) increasing expenditures on political advertising.
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Impact of COVID-19 on the India Advertising Market
The COVID-19 pandemic has had a profound impact on the advertising industry in India, with both short-term and long-term effects on the market. The pandemic has led to a reduction in advertising spending as many advertisers and media companies faced economic uncertainty. Brands shifted their advertising focus to digital channels due to the closure of physical stores and a rise in e-commerce, leading to a significant increase in digital advertising. The cancellation or postponement of large events such as sporting events, music concerts, and festivals led to a decline in advertising spending related to these events. The restrictions on movement and reduced footfall have also led to a decrease in the use of traditional advertising formats such as print, outdoor, and TV advertising.
In the long term, the pandemic has accelerated the shift towards digital advertising in India as more brands invest in digital channels to reach their audiences. The pandemic has highlighted the importance of local advertising and its ability to reach consumers at a grassroots level, leading to a renewed focus on local advertising. The increasing importance of data in making informed decisions about advertising strategies has become a critical trend in the industry, and data is expected to become an integral part of the advertising industry in India.
Overall, the COVID-19 pandemic has led to a shift in advertising strategies and formats in India, and the industry is expected to continue evolving as it adapts to changing consumer behaviour and media landscape.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Type
|
| Regions covered | Central India, East India, North India, West India, South India
|
| Companies Covered | DDB Mudra Group, FCB-Ulka Advertising Ltd, Grey India, JWT India, Leo Burnett India, McCann Erickson India, Ogilvy & Mather India, Rediffusion, Others
|
Target Audience:
- Young Adults and Middle-aged Individuals
- Tech-Savvy
- Middle or Upper Class
- Urban Dwellers
India Advertising Market Segmentation:
1. By Type:
- Television Advertising
- Print Advertising
- Radio Advertising
- Internet/Online Advertising
- Mobile Advertising
- Outdoor Advertising
2. By Region:
- Central India
- East India
- North India
- South India
- West India
Key Topics Covered in the Report:
- Size of India Advertising Market (FY’2019-FY’2032)
- Overview of India Advertising Market
- Segmentation of India Advertising Market By Type (Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising)
- Statistical Snap of India Advertising Market
- Growth Analysis of India Advertising Market
- Problems and Challenges in India Advertising Market
- Competitive Landscape in the India Advertising Market
- Impact of COVID-19 and Demonetization on India Advertising Market
- Details on Recent Investment in India Advertising Market
- Competitive Analysis of India Advertising Market
- Major Players in the India Advertising Market
- SWOT Analysis of India Advertising Market
- India Advertising Market Future Outlook and Projections (FY’2019-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the India Advertising Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Competitive Landscape
6.1 India Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in India Advertising Market
7. India Advertising Market, By Type, 2019-2032 (USD Million)
7.1 Television Advertising
7.2 Print Advertising
7.3 Radio Advertising
7.4 Internet/Online Advertising
7.5 Mobile Advertising
7.6 Outdoor Advertising
8. India Advertising Market, By Region, 2019-2032 (USD Million)
8.1 India Advertising Market Size and Market Share by Region (2019-2025)
8.2 India Advertising Market Size and Market Share by Region (2026-2032)
8.3 Central India
8.4 East India
8.5 North India
8.6 South India
8.7 West India
9. Company Profiles
9.1 DDB Mudra Group
9.1.1 Company details
9.1.2 Financial outlook
9.1.3 Product summary
9.1.4 Recent developments
9.2 FCB-Ulka Advertising Ltd.
9.2.1 Company details
9.2.2 Financial outlook
9.2.3 Product summary
9.2.4 Recent developments
9.3 Grey India
9.3.1 Company details
9.3.2 Financial outlook
9.3.3 Product summary
9.3.4 Recent developments
9.4 JWT India
9.4.1 Company details
9.4.2 Financial outlook
9.4.3 Product summary
9.4.4 Recent developments
9.5 Leo Burnett India
9.5.1 Company details
9.5.2 Financial outlook
9.5.3 Product summary
9.5.4 Recent developments
9.6 McCann Erickson India
9.6.1 Company details
9.6.2 Financial outlook
9.6.3 Product summary
9.6.4 Recent developments
9.7 Ogilvy & Mather India
9.7.1 Company details
9.7.2 Financial outlook
9.7.3 Product summary
9.7.4 Recent developments
9.8 Rediffusion
9.8.1 Company details
9.8.2 Financial outlook
9.8.3 Product summary
9.8.4 Recent developments
9.9 Others
9.9.1 Company details
9.9.2 Financial outlook
9.9.3 Product summary
9.9.4 Recent developments
10. List of Abbreviations
11. Reference Links
12. Conclusion
13. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
