
Europe Media Monitoring Tools Market Growth, Size, Trends, Demand, Revenue and Future Outlook
Europe Media Monitoring Tools Market Size- By Component, By Deployment Type, By Enterprise Size, By Application, By Vertical- Regional Outlook, Competitive Strategies and Segment Forecast to 2033
Published: Jun-2024 | Report ID: IACT24112 | Pages: 1 - 153 | Formats*: |
Category : Information & Communications Technology |
- October 2023: Cision, a consumer and media intelligence platform, unveiled CisionOne, a fully integrated media monitoring system that provides real-time insights in the US.
- The media and social intelligence startup Meltwater has been nominated for the G2 2023 Best Software Awards. Meltwater has been awarded for the second year in a row by G2, the biggest and most reliable software marketplace, with over 80 million users annually.

- In order to provide scalable, adaptable, and affordable solutions for tracking, evaluating, and controlling media content across several channels, cloud-based media monitoring systems make use of cloud computing infrastructure. In order to track and analyze massive amounts of media material in real time and give enterprises meaningful insights into competitor intelligence, market trends, and brand perception, these solutions make use of cutting edge data processing, storage, and analytics capabilities. Influencer identification, sentiment analysis, and trend tracking are services offered by cloud-based media monitoring programs like Meltwater, Talkwalker, and Brandwatch.
- Organizations must incur high costs and complexity due to the adoption of media monitoring systems and their integration with the current system. Market expansion is probably going to be hampered by the amount of money and potential lost as a result of system integration. Moreover, among the other issues impeding the market's growth are growing worries about data security and identity and information privacy.

Report Metric | Details |
Market size available for years | 2020-2033 |
Base year considered | 2023 |
Forecast period | 2024-2033 |
Segments covered | By Component, By Deployment Type, By Enterprise Size, By Application, By Vertical |
Regions covered | France, Germany, Italy, Spain, United Kingdom, Rest of Europe |
Companies Covered | Agility PR Solutions LLC (Innodata Inc.), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Hootsuite, Inc., Meltwater, Onclusive, Inc (Symphony Technology Group), Snap, Inc., Spotler Group, Talkwalker Inc. (Marlin Equity Partners), UNICEPTA GmbH. |
- Corporations and Enterprises
- Marketing and Advertising Agencies
- Public Relations Firms
- Government Agencies and Institutions
- Healthcare Organizations
- Financial Institutions
- Retailers and E-commerce Businesses
- Media and Broadcasting Companies
- Academic and Research Institutions
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By Deployment Type: |
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- Europe Media Monitoring Tools Market Size (FY’2024-FY’2033)
- Overview of Europe Media Monitoring Tools Market
- Segmentation of Europe Media Monitoring Tools Market By Component (Software, Services)
- Segmentation of Europe Media Monitoring Tools Market By Deployment Type (On-premise, Cloud)
- Segmentation of Europe Media Monitoring Tools Market By Enterprise Size (SMEs, Large Enterprises)
- Segmentation of Europe Media Monitoring Tools Market By Application (Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring, Others)
- Segmentation of Europe Media Monitoring Tools Market By Vertical (Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, Others)
- Expansion Analysis of Europe Media Monitoring Tools Market
- Problems and Obstacles in Europe Media Monitoring Tools Market
- Competitive Landscape in the Europe Media Monitoring Tools Market
- Impact of COVID-19 and Demonetization on Europe Media Monitoring Tools Market
- Details on Current Investment in Europe Media Monitoring Tools Market
- Competitive Analysis of Europe Media Monitoring Tools Market
- Prominent Players in the Europe Media Monitoring Tools Market
- SWOT Analysis of Europe Media Monitoring Tools Market
- Europe Media Monitoring Tools Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1.1. Scope of the report1.2. Market segment analysis
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPER’s internal database2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Media Monitoring Tools Market
5.1. SWOT Analysis
5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6.1. Europe Media Monitoring Tools Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Media Monitoring Tools Market
7.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Component, 2020-20267.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Component, 2027-20337.3. Software7.4. Services
8.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Deployment Type, 2020-20268.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Deployment Type, 2027-20338.3. On-premise8.4. Cloud
9.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Enterprise Size, 2020-20269.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Enterprise Size, 2027-20339.3. SMEs9.4. Large Enterprises
10.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Application, 2020-202610.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Application, 2027-203310.3. Broadcast Media Monitoring10.4. Print Media Monitoring10.5. Online Media Monitoring10.6. Social Media Monitoring
10.6.1. Marketing10.6.2. Monitoring & Analytics10.6.3. Asset & Content Management10.6.4. Risk & Compliance
10.7. Others
11.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Vertical, 2020-202611.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Vertical, 2027-203311.3. Retail & Ecommerce11.4. BFSI11.5. IT & Telecom11.6. Media & Entertainment11.7. Healthcare11.8. Others
12.1. Europe Media Monitoring Tools Market Size and Market Share
13.1. Europe Media Monitoring Tools Market Size and Market Share By Region (2020-2026)13.2. Europe Media Monitoring Tools Market Size and Market Share By Region (2027-2033)13.3. France13.4. Germany13.5. Italy13.6. Spain13.7. United Kingdom13.8. Rest of Europe
14.1. Agility PR Solutions LLC (Innodata Inc.)
14.1.1. Company details14.1.2. Financial outlook14.1.3. Product summary14.1.4. Recent developments
14.2. BoomSonar Suite
14.2.1. Company details14.2.2. Financial outlook14.2.3. Product summary14.2.4. Recent developments
14.3. Cision US Inc. (Platinum Equity, LLC)
14.3.1. Company details14.3.2. Financial outlook14.3.3. Product summary14.3.4. Recent developments
14.4. Hootsuite, Inc.
14.4.1. Company details14.4.2. Financial outlook14.4.3. Product summary14.4.4. Recent developments
14.5. Meltwater
14.5.1. Company details14.5.2. Financial outlook14.5.3. Product summary14.5.4. Recent developments
14.6. Onclusive, Inc (Symphony Technology Group)
14.6.1. Company details14.6.2. Financial outlook14.6.3. Product summary14.6.4. Recent developments
14.7. Snap, Inc.
14.7.1. Company details14.7.2. Financial outlook14.7.3. Product summary14.7.4. Recent developments
14.8. Spotler Group
14.8.1. Company details14.8.2. Financial outlook14.8.3. Product summary14.8.4. Recent developments
14.9. Talkwalker Inc. (Marlin Equity Partners)
14.9.1. Company details14.9.2. Financial outlook14.9.3. Product summary14.9.4. Recent developments
14.10. UNICEPTA GmbH
14.10.1. Company details14.10.2. Financial outlook14.10.3. Product summary14.10.4. Recent developments
14.11. Others
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
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