Europe Influencer Marketing Market Growth, Trends, Size, Scope, Challenges and Future Outlook
Europe Influencer Marketing Market Size- By Offering, By Application, By Organization Size, By End-User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033
| Published: May-2023 | Report ID: IACT23100 | Pages: 1 - 154 | Formats*: |
| Category : Information & Communications Technology | |||
Europe Influencer Marketing Market Overview
According to SPER Market Research, the Europe Influencer Marketing Market is estimated to reach USD XX billion by 2033 with a CAGR XX%.
Influencer marketing is a type of marketing strategy that involves collaborating with individuals who have a significant following on social media, blogs, or other online platforms. These individuals, known as "influencers," have established credibility and trust with their followers, making them an effective channel for promoting products or services. Influencer marketing involves partnering with an influencer to create content that promotes a brand or product, which the influencer shares with their followers. This can take many forms, such as product reviews, sponsored posts, social media mentions, and more. The goal of influencer marketing is to leverage the influencer's reach and influence to increase brand awareness, drive traffic to a website or social media page, and ultimately generate sales or leads. It has become an increasingly popular marketing strategy in recent years, particularly with the rise of social media and the growth of online communities.
Exploring the Growth Drivers of the Europe Influencer Marketing Industry
The influencer marketing industry in Europe has seen rapid growth in recent years due to various reasons. Firstly, social media platforms such as TikTok, YouTube, and Instagram have become increasingly popular, providing influencers with the opportunity to reach and connect with a wider audience, thus making them desirable partners for brands. Secondly, the shift in consumer behavior towards influencer marketing has increased brand awareness and loyalty, as influencers are deemed more authentic and trustworthy. Thirdly, influencer marketing has been effective in engaging and reaching target audiences, resulting in a surge in demand for influencer marketing services across Europe. Fourthly, new regulations such as the GDPR have facilitated transparency in the industry, thereby increasing trust and making it easier for brands to partner with influencers. Lastly, the development of influencer marketing platforms and tools has streamlined the influencer marketing process, making it more efficient and effective, which is expected to drive further growth in the industry.
What challenges does the Europe Influencer Marketing Market face?
The Europe influencer marketing market has grown rapidly in recent years, but it is not without its challenges. One of the biggest challenges is the increase in competition, which has led to a saturation of the market. As a result, it can be harder for brands to stand out and for influencers to build large followings. Additionally, there have been concerns about authenticity, as some influencers have been criticized for lacking authenticity, which can lead to a loss of trust from both audiences and brands. While regulations such as GDPR have helped improve transparency in influencer marketing, there is still a need for further regulation to address false advertising and disclosure requirements. Measuring the impact of influencer marketing campaigns can be challenging, making it difficult for brands to demonstrate ROI to stakeholders. Lastly, there is the issue of brand safety, with brands needing to be vigilant in their selection and management of influencers to avoid reputational risks. Brands and influencers must navigate these challenges to build successful campaigns and maintain the trust of their audience.
In what ways has the COVID-19 pandemic affected Europe Influencer Marketing Market?
The COVID-19 pandemic has had a significant impact on the influencer marketing industry in Europe. With the pandemic forcing many people to stay at home, social media usage increased significantly, providing an opportunity for influencers to reach larger audiences. However, the pandemic also resulted in a decrease in advertising spend as companies tightened their budgets. As a result, some influencers saw a decrease in brand partnerships and sponsored content opportunities. The pandemic also led to changes in consumer behavior, with an increased focus on health and wellness content. Overall, while the pandemic had both positive and negative effects on the industry, it has highlighted the importance of adaptability and flexibility for brands and influencers alike.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Offering, By Application, By Organization Size, By End-User |
| Regions covered | Western Europe, Eastern Europe, Southern Europe |
| Companies Covered | Upfluence, Klear, Brandwatch, Impact, SocialEdge Inc., ONALYTICA, Insense, Aspire, Mavrck, ZINE Ltd., Captiv8, Lefty, Obvious.ly, TAKUMI, Quotient Technology Inc., LAUNCHMETRICS |
Key Target Audience
- Brands, businesses and organizations
- Advertising and Marketing agencies
- Influencers
- Consumers who follow and engage with influencers on social media
Europe Influencer Marketing Market Segmentation:
1. By Offering:
- Europe Influencer Marketing Market Value Share and Forecast, By Offering, 2023-2033
- Solutions
- Services
2. By Application:
- Europe Influencer Marketing Market Value Share and Forecast, By Application, 2023-2033
- Campaign Management
- Analytics and Reporting
- Search and Discovery
- Compliance Management
3. By Organization Size:
- Europe Influencer Marketing Market Value Share and Forecast, By Organization Size, 2023-2033
- Small Scale Organizations
- Medium Scale Organizations
- Large Scale Organizations
4. By End User:
- Europe Influencer Marketing Market Value Share and Forecast, By Organization Size, 2023-2033
- Retail and Consumer Goods
- Fashion & Lifestyle
- Healthiness & Wellness
- Ad-Tech
- Agencies and Public Relations
- BFSI
- Travel and Tourism
5. By Region:
- Western Europe
- Eastern Europe
- Southern Europe
Key Topics Covered in the Report:
- Europe Influencer Marketing Market Size (FY’2023-FY’2033)
- Overview of Europe Influencer Marketing Market
- Segmentation of Europe Influencer Marketing Market By Offering (Solutions, Services)
- Segmentation of Europe Influencer Marketing Market By Application (Campaign Management, Analytics and Reporting, Search and Discovery, Compliance Management)
- Segmentation of Europe Influencer Marketing Market By Organization Size (Small Scale Organizations, Medium Scale Organizations, Large Scale Organizations)
- Segmentation of Europe Influencer Marketing Market By End User (Retail and Consumer Goods, Fashion & Lifestyle, Healthiness & Wellness, Ad-Tech, Agencies and Public Relations, BFSI, Travel and Tourism)
- Statistical Snap of Europe Influencer Marketing Market
- Growth Analysis of Europe Influencer Marketing Market
- Problems and Challenges in Europe Influencer Marketing Market
- Competitive Landscape in the Europe Influencer Marketing Market
- Impact of COVID-19 and Demonetization on Europe Influencer Marketing Market
- Details on Recent Investment in Europe Influencer Marketing Market
- Competitive Analysis of Europe Influencer Marketing Market
- Key Players in the Europe Influencer Marketing Market
- SWOT Analysis of Europe Influencer Marketing Market
- Europe Influencer Marketing Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPER’s internal database2.1.4. Premium insight from KOL’s2.2. Market size estimation2.2.1. Top-down and Bottom-up approach2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges4.2. COVID-19 Impacts of the Europe Influencer Marketing Market
5. Market variable and outlook
5.1. SWOT Analysis5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats5.2. PESTEL Analysis5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape5.3. PORTER’s Five Forces5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Influencer Marketing Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Influencer Marketing Market
7. Europe Influencer Marketing Market, By Offering (USD Million)
7.1. Europe Influencer Marketing Market Value Share and Forecast, By Offering, 2023-20337.2. Solutions7.3. Services
8. Europe Influencer Marketing Market, By Application (USD Million)
8.1. Europe Influencer Marketing Market Value Share and Forecast, By Application, 2023-20338.2. Campaign Management8.3. Analytics and Reporting8.4. Search and Discovery8.5. Compliance Management
9. Europe Influencer Marketing Market, By Organization Size (USD Million)
9.1. Europe Influencer Marketing Market Value Share and Forecast, By Organization Size, 2023-20339.2. Small Scale Organizations9.3. Medium Scale Organizations9.4. Large Scale Organizations
10. Europe Influencer Marketing Market, By End User (USD Million)
10.1. Europe Influencer Marketing Market Value Share and Forecast, By Organization Size, 2023-203310.2. Retail and Consumer Goods10.3. Fashion & Lifestyle10.4. Healthiness & Wellness10.5. Ad-Tech10.6. Agencies and Public Relations10.7. BFSI10.8. Travel and Tourism
11. Europe Influencer Marketing Market Forecast, 2019-2033 (USD Million)
11.1. Europe Influencer Marketing Market Size and Market Share
12. Europe Influencer Marketing Market, By Offering, 2019-2033 (USD Million)
12.1. Europe Influencer Marketing Market Size and Market Share by Offering (2019-2026)12.2. Europe Influencer Marketing Market Size and Market Share by Offering (2027-2033)
13. Europe Influencer Marketing Market, By Application, 2019-2033 (USD Million)
13.1. Europe Influencer Marketing Market Size and Market Share by Application (2019-2026)13.2. Europe Influencer Marketing Market Size and Market Share by Application (2027-2033)
14. Europe Influencer Marketing Market, By Organization Size, 2019-2033 (USD Million)
14.1. Europe Influencer Marketing Market Size and Market Share by Organization Size (2019-2026)14.2. Europe Influencer Marketing Market Size and Market Share by Organization Size (2027-2033)
15. Europe Influencer Marketing Market, By End User, 2019-2033 (USD Million)
15.1. Europe Influencer Marketing Market Size and Market Share by End User (2019-2026)15.2. Europe Influencer Marketing Market Size and Market Share by End User (2027-2033)
16. Europe Influencer Marketing Market, By Region, 2019-2033 (USD Million)
16.1. Europe Influencer Marketing Market Size and Market Share by Region (2019-2026)16.2. Europe Influencer Marketing Market Size and Market Share by Region (2027-2033)16.3. Western Europe16.4. Eastern Europe16.5. Southern Europe
17. Company Profile
17.1. Upfluence17.1.1. Company details17.1.2. Financial outlook17.1.3. Product summary17.1.4. Recent developments17.2. Klear17.2.1. Company details17.2.2. Financial outlook17.2.3. Product summary17.2.4. Recent developments17.3. Brandwatch17.3.1. Company details17.3.2. Financial outlook17.3.3. Product summary17.3.4. Recent developments17.4. Impact17.4.1. Company details17.4.2. Financial outlook17.4.3. Product summary17.4.4. Recent developments17.5. SocialEdge Inc.17.5.1. Company details17.5.2. Financial outlook17.5.3. Product summary17.5.4. Recent developments17.6. ONALYTICA17.6.1. Company details17.6.2. Financial outlook17.6.3. Product summary17.6.4. Recent developments17.7. Insense17.7.1. Company details17.7.2. Financial outlook17.7.3. Product summary17.7.4. Recent developments17.8. Aspire17.8.1. Company details17.8.2. Financial outlook17.8.3. Product summary17.8.4. Recent developments17.9. Mavrck17.9.1. Company details17.9.2. Financial outlook17.9.3. Product summary17.9.4. Recent developments17.10. ZINE Ltd.17.10.1. Company details17.10.2. Financial outlook17.10.3. Product summary17.10.4. Recent developments17.11. Captiv817.11.1. Company details17.11.2. Financial outlook17.11.3. Product summary17.11.4. Recent developments17.12. Lefty17.12.1. Company details17.12.2. Financial outlook17.12.3. Product summary17.12.4. Recent developments17.13. Obvious.ly17.13.1. Company details17.13.2. Financial outlook17.13.3. Product summary17.13.4. Recent developments17.14. TAKUMI17.14.1. Company details17.14.2. Financial outlook17.14.3. Product summary17.14.4. Recent developments17.15. Quotient Technology Inc.17.15.1. Company details17.15.2. Financial outlook17.15.3. Product summary17.15.4. Recent developments17.16. LAUNCHMETRICS17.16.1. Company details17.16.2. Financial outlook17.16.3. Product summary17.16.4. Recent developments
18. List of Abbreviations
19. Reference Links
20. Conclusion
21. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Europe Influencer Marketing Industry is projected to reach USD XX billion by 2033, growing at a CAGR of XX% during the forecast period.
Europe Influencer Marketing Industry grew in market size from 2023. The Market is expected to reach USD XX billion by 2033, at a CAGR of XX% during the forecast period.
Europe Influencer Marketing Industry CAGR of XX% during the forecast period.
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Europe Influencer Marketing Industry size is USD XX billion from 2023 to 2033.
Europe Influencer Marketing Industry Segment is Covered By Offering, By Application, By Organization Size, By End-User
The Europe region is anticipated to have the highest market share in Europe Influencer Marketing Industry.
The key players in the market include Companies Covered Upfluence, Klear, Brandwatch, Impact, SocialEdge Inc., ONALYTICA, Insense, Aspire, Mavrck, ZINE Ltd., Captiv8, Lefty, Obvious.ly, TAKUMI, Quotient Technology Inc., LAUNCHMETRICS.
The Europe influencer marketing market has grown rapidly in recent years, but it is not without its challenges. One of the biggest challenges is the increase in competition, which has led to a saturation of the market.
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