Digital Marketing Market Introduction and Overview
According to SPER Market Research, the Global Digital Marketing Market is estimated to reach USD 1319.44 billion by 2033 with a CAGR of 13.85%.
The report includes an in-depth analysis of the Global Digital Marketing market, including market size and trends, product mix, distribution channels, and supplier analysis. Digital marketing is the process of promoting goods, services, or brands to a specific audience by means of online platforms, technology, and techniques. To contact potential clients, it uses a variety of channels like websites, social media, email, search engines, and mobile apps. Digital marketing optimizes campaigns and provides tailored, pertinent content by utilizing data analytics and insights into customer behaviour. Reaching a wider audience, tracking results in real time, and being more affordable than traditional advertising techniques are some of its benefits. Businesses may interact with their audience, increase brand recognition, increase website traffic, and eventually accomplish their marketing objectives by using digital media efficiently.
- A strategic alliance was established between mCuker, a top digital marketing and design studio, and Wild Mike's Ultimate Pizza, a well-known brand in the pizza sector. Through this partnership, Wild Mike's web presence and digital marketing initiatives will be transformed, propelling the company to new heights in the cutthroat pizza industry. Under the terms of the agreement, Cuker will use its knowledge of e-commerce, web design, and digital marketing to create a state-of-the-art online platform for Wild Mike's Ultimate Pizza.
- TopSpot Internet Marketing, a leading digital marketing business, has added corporate and industrial video production to its comprehensive suite of digital marketing and web development options. With this strategic decision, the company hopes to create a powerful channel for its clients to engage people and deliver captivating brand messages.
Market Opportunities and Challenges
Opportunities: The increasing use of big data, augmented reality (AR), and virtual reality (VR) technologies in digital marketing is predicted to drive up demand for digital marketing software globally. Customers may use AR and VR to examine a product, interact with the brand, and purchase all at once, delivering a true try-before-you-buy experience. Using predictive analytics, big data may help marketers understand more about their clients, increasing the amount of new customers they can acquire. Furthermore, the ongoing shift from wired to wireless communication, as well as the rise of wireless communication device usage, are likely to stimulate digital media consumption and drive market growth throughout the forecasted period.
Furthermore, Rapid digitalization has altered how firms operate and carry out their business goals. Digital marketing software has provided businesses with a handy tool for communicating with diverse market participants via various channels such as email, rapid text messaging, and social networking.
Challenges: However, Concerns over data security and privacy protection, are anticipated to limit the market's expansion. Some of the main problems with cloud-based digital marketing tools are malware injections, phishing assaults, social engineering attacks, and unsecured Application Programming Interfaces (APIs). Given that businesses possess a substantial amount of customer and business data, any of the aforementioned security concerns may result in incidents like identity theft and data theft, which could cause significant losses.
Market Competitive Landscape
The Global Digital Marketing Market is highly consolidated. Accenture Plc, Dentsu Group Inc., Disruptive Advertising, Havas Group, IBM Corporation, PB&J Promotions LLC, RAPP Worldwide Inc., Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Others. Among are the some major companies for Digital Marketing market.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Digital Channel, By End Use
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| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
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| Companies Covered | Accenture Plc, Dentsu Group Inc., Disruptive Advertising, Havas Group, IBM Corporation, PB&J Promotions LLC, RAPP Worldwide Inc., Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Others
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COVID-19 Impact on Global Digital Marketing Market
The COVID-19 epidemic had a significant effect on the worldwide digital marketing industry, accelerating the transition to digital platforms and changing how companies interact with their target markets. Those marketers that could quickly adjust to shifting customer behaviour and use digital tools to meet changing corporate needs were the ones who effectively weathered this period.
Key Target Audience
- Businesses and Brands
- Marketing Professionals
- Advertising Agencies
- E-commerce Businesses
- Startups and Entrepreneurs
- Content Creators and Influencers
- Small and Medium-sized Enterprises (SMEs)
- Digital Advertisers
- Web Developers and Designers
- Digital Marketing Software Providers
- Educational Institutions
- Government and Nonprofit Organizations
- Media and Publishing Houses
- Market Research Firms
- Investors and Venture Capitalists
- SEO and Digital Marketing Consultants
Our in-depth analysis of the Digital Marketing Market includes the following segments:
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By Digital Channel:
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Blogging and Podcasting (Including Microblogging)
Email Marketing
Interactive Consumer Website
Mobile Marketing
Online/Display Advertising
Search Engine Optimization (SEO)
Social Network Marketing
Viral Marketing
Digital OOH Media
Online Video Marketing
Others
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By End Use:
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Automotive
BFSI
Education
Government
Healthcare
Media and Entertainment
Others
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By Region:
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Asia-Pacific
Europe
Middle East & Africa
North America
Latin America
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Key Topics Covered in the Report
- Global Digital Marketing Market Size (FY’2023-FY’2033)
- Overview of Global Digital Marketing Market
- Segmentation of Global Digital Marketing Market By Digital Channel (Blogging and Podcasting (Including Microblogging), Email Marketing, Interactive Consumer Website, Mobile Marketing, Online/Display Advertising, Search Engine Optimization (SEO), Social Network Marketing, Viral Marketing, Digital OOH Media, Online Video Marketing, Others)
- Segmentation of Global Digital Marketing Market By End user (Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, Others)
- Statistical Snap of Global Digital Marketing Market
- Expansion Analysis of Global Digital Marketing Market
- Problems and Obstacles in Global Digital Marketing Market
- Competitive Landscape in the Global Digital Marketing Market
- Impact of COVID-19 and Demonetization on Global Digital Marketing Market
- Details on Current Investment in Global Digital Marketing Market
- Competitive Analysis of Global Digital Marketing Market
- Prominent Players in the Global Digital Marketing Market
- SWOT Analysis of Global Digital Marketing Market
- Global Digital Marketing Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Digital Marketing Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Digital Marketing Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Digital Marketing Market
7. Global Digital Marketing Market, By Digital Channel (USD Million)
7.1. Global Digital Marketing Market Value Share and Forecast, By Digital Channel, 2023-2033
7.2. Blogging and Podcasting (Including Microblogging)
7.3. Email Marketing
7.4. Interactive Consumer Website
7.5. Mobile Marketing
7.6. Online/Display Advertising
7.7. Search Engine Optimization (SEO)
7.8. Social Network Marketing
7.9. Viral Marketing
7.10. Digital OOH Media
7.11. Online Video Marketing
7.12. Others
8. Global Digital Marketing Market, By End Use (USD Million)
8.1. Global Digital Marketing Market Value Share and Forecast, By End Use, 2023-2033
8.2. Automotive
8.3. BFSI
8.4. Education
8.5. Government
8.6. Healthcare
8.7. Media and Entertainment
8.8. Others
9. Global Digital Marketing Market Forecast, 2019-2033 (USD Million)
9.1. Global Digital Marketing Market Size and Market Share
10. Global Digital Marketing Market, By Digital Channel, 2019-2033 (USD Million)
10.1. Global Digital Marketing Market Size and Market Share By Digital Channel (2019-2026)
10.2. Global Digital Marketing Market Size and Market Share By Digital Channel (2027-2033)
11. Global Digital Marketing Market, By End Use, 2019-2033 (USD Million)
11.1. Global Digital Marketing Market Size and Market Share By End Use (2019-2026)
11.2. Global Digital Marketing Market Size and Market Share By End Use (2027-2033)
12. Global Digital Marketing Market, By Region, 2019-2033 (USD Million)
12.1. Global Digital Marketing Market Size and Market Share By Region (2019-2026)
12.2. Global Digital Marketing Market Size and Market Share By Region (2027-2033)
12.3. Asia-Pacific
12.3.1. Australia
12.3.2. China
12.3.3. India
12.3.4. Japan
12.3.5. South Korea
12.3.6. Rest of Asia-Pacific
12.4. Europe
12.4.1. France
12.4.2. Germany
12.4.3. Italy
12.4.4. Spain
12.4.5. United Kingdom
12.4.6. Rest of Europe
12.5. Middle East and Africa
12.5.1. Kingdom of Saudi Arabia
12.5.2. United Arab Emirates
12.5.3. Rest of Middle East & Africa
12.6. North America
12.6.1. Canada
12.6.2. Mexico
12.6.3. United States
12.7. Latin America
12.7.1. Argentina
12.7.2. Brazil
12.7.3. Rest of Latin America
13. Company Profile
13.1. Accenture Plc
13.1.1. Company details
13.1.2. Financial outlook
13.1.3. Product summary
13.1.4. Recent developments
13.2. Dentsu Group Inc.
13.2.1. Company details
13.2.2. Financial outlook
13.2.3. Product summary
13.2.4. Recent developments
13.3. Disruptive Advertising
13.3.1. Company details
13.3.2. Financial outlook
13.3.3. Product summary
13.3.4. Recent developments
13.4. Havas Group
13.4.1. Company details
13.4.2. Financial outlook
13.4.3. Product summary
13.4.4. Recent developments
13.5. IBM Corporation
13.5.1. Company details
13.5.2. Financial outlook
13.5.3. Product summary
13.5.4. Recent developments
13.6. PB&J Promotions LLC
13.6.1. Company details
13.6.2. Financial outlook
13.6.3. Product summary
13.6.4. Recent developments
13.7. RAPP Worldwide Inc.
13.7.1. Company details
13.7.2. Financial outlook
13.7.3. Product summary
13.7.4. Recent developments
13.8. Thrive Internet Marketing Agency
13.8.1. Company details
13.8.2. Financial outlook
13.8.3. Product summary
13.8.4. Recent developments
13.9. TopSpot Internet Marketing
13.9.1. Company details
13.9.2. Financial outlook
13.9.3. Product summary
13.9.4. Recent developments
13.10. WebFX
13.10.1. Company details
13.10.2. Financial outlook
13.10.3. Product summary
13.10.4. Recent developments
13.11. Others
14. List of Abbreviations
15. Reference Links
16. Conclusion
17. Research Scope