Advertising Agencies Market Share, Growth, Analysis, Report And Forecast To 2030

Published: Jul 2022	Report ID: IACT2201	Pages: 1 - 368	Formats^*:
Category : Information & Communications Technology

Global Advertising Agencies Market Overview:

According to SPER Market Research, the global advertising agencies market is estimated to reach USD 764.24 billion by 2030 with a CAGR of 9.2%. Demand for advertising agencies is expected to rise due to an increase in advertising spending across industries. Ad spending on video and mobile devices is increasing significantly. Recently, total TV ad spending was surpassed by digital advertising. The retail industry spends the most money on advertising. As a result, an increase in advertising spending is expected to fuel demand for the advertising agency market.

The advertising agencies market is made up of entities (organisations, sole proprietorships, and partnerships) that plan, develop, create, and manage advertisement and promotional activities in newspapers, radio, television, websites, and social media sites.

TV, digital, radio, print, Out-of-home (OOH), and other types of advertising agencies are the most common. A digital agency's primary focus is on marketing a company's products and services on the internet through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. Online and offline advertising are used by the banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; and media & entertainment.

The introduction of artificial intelligence (AI) in advertising is gaining traction in the market of advertising agencies. Major industry players are constantly focused on introducing innovations and technologies to better serve the needs of consumers.

Impact of COVID-19 on the Advertising Agencies Market

The expansion of the advertising agencies market is primarily due to companies reorganising their operations and recovering from the COVID-19 impact, which had previously resulted in restrictive containment measures such as social distancing, remote working, and the closure of commercial activities, resulting in operational challenges.

Scope of the report:

Report Metric	Details
Market size available for years	2019-2030
Base year considered	2021
Forecast period	2022-2030
Segments covered	By Mode, By Survey Type, By End-User, By Region
Geographies covered	North America, Europe, Asia Pacific, Latin America, Middle East, Africa
Companies Covered	Accenture Interactive, BlueFocus Communication Group, Deloitte Digital, Dentsu Inc., IBM iX, Interpublic Group of Cos., Omnicom Group, Publicis Groupe, PwC Digital Services, WPP

Global Advertising Agencies Market Segmentation:

By Mode: Based on the Mode, Global Advertising Agencies Market is segmented as; Online Advertising, Offline Advertising.

By Survey Type: Based on the survey type, Global Advertising Agencies Market is segmented as; TV, Digital, Radio, Print, Out-Of-Home (OOH).

By End-user: Based on the end-user, Global Advertising Agencies Market is segmented as; Banking, Financial Services, And Insurance Sector (BFSI), Consumer Goods And Retail, Government And Public Sector, IT & Telecom, Healthcare, Media & Entertainment.

By Region: North America accounted for the largest share of the Global Advertising Agencies Market. North America is the region that invests the most in advertising, but Asia Pacific has been close behind for some time, and Western Europe rounds out the top three. The Middle East and Africa, as well as Central and Eastern Europe, spend the least, but grow the most.

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1 Research data source

2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPERâ€™s internal database
2.1.4 Premium insight from KOLâ€™s

2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis

4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges

4.2. COVID-19 Impacts of the Global Advertising Agencies Market

5. Market variables and outlook

5.1. SWOT analysis

5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats

5.2. PESTEL analysis

5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape

5.3. PORTERâ€™S five forces analysis

5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry

5.4. Heat map analysis

6. Global Advertising Agencies Market, By Mode, 2019-2030 (USD Million)

6.1. Online advertising
6.2. Offline advertising

7. Global Advertising Agencies Market, By Survey Type, 2019-2030 (USD Million)

7.1. Digital
7.2. Out-of-home (OOH)
7.3. Print
7.4. Radio
7.5. TV
7.6. Others

8. Global Advertising Agencies Market, By End-user Industry, 2019-2030 (USD Million)

8.1. Banking, Financial Services, and Insurance Sector (BFSI)
8.2. Consumer Goods and Retail
8.3. Government and Public Sector
8.4. Healthcare
8.5. IT & Telecom
8.6. Media & Entertainment

9. Global Advertising Agencies Market, By Region, 2019-2030 (USD Million)

9.1. North America

9.1.1. United States
9.1.2. Canada
9.1.3. Mexico

9.2. Europe

9.2.1. Germany
9.2.2. United Kingdom
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Rest of Europe

9.3. Asia-Pacific

9.3.1. China
9.3.2. Japan
9.3.3. India
9.3.4. Australia
9.3.5. South Korea
9.3.6. Rest of Asia-Pacific

9.4. South America

9.4.1. Brazil
9.4.2. Argentina
9.4.3. Rest of South America

9.5. Middle East & Africa

9.5.1. Kingdom of Saudi Arabia
9.5.2. United Arab Emirates
9.5.3. Rest of Middle East & Africa

10. Company Profiles

10.1. Accenture Interactive

10.1.1. Company details
10.1.2. Financial outlook
10.1.3. Product summary
10.1.4. Recent developments

10.2. BlueFocus Communication Group

10.2.1. Company details
10.2.2. Financial outlook
10.2.3. Product summary
10.2.4. Recent developments

10.3. Deloitte Digital

10.3.1. Company details
10.3.2. Financial outlook
10.3.3. Product summary
10.3.4. Recent developments

10.4. Dentsu Inc.

10.4.1. Company details
10.4.2. Financial outlook
10.4.3. Product summary
10.4.4. Recent developments

10.5. IBM iX

10.5.1. Company details
10.5.2. Financial outlook
10.5.3. Product summary
10.5.4. Recent developments

10.6. Interpublic Group of Cos.

10.6.1. Company details
10.6.2. Financial outlook
10.6.3. Product summary
10.6.4. Recent developments

10.7. Omnicom Group

10.7.1. Company details
10.7.2. Financial outlook
10.7.3. Product summary
10.7.4. Recent developments

10.8. Publicis Groupe

10.8.1. Company details
10.8.2. Financial outlook
10.8.3. Product summary
10.8.4. Recent developments

10.9. PwC Digital Services

10.9.1. Company details
10.9.2. Financial outlook
10.9.3. Product summary
10.9.4. Recent developments

10.10. WPP

10.10.1. Company details
10.10.2. Financial outlook
10.10.3. Product summary
10.10.4. Recent developments

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

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