Most athletic events and workouts require the wearing of sportswear. They are designed to provide comfort and agility when performing physical motions. Since sportswear is made of breathable materials, perspiration may evaporate more rapidly, keeping the user cool for longer. Polyester, spandex, microfiber, and calico are a few of the most often used materials in the production of these outfits.
Global Women Sports and Swimwear Market Driving Factors and Challenges
Luxury swimwear demand is predicted to boost the industry, along with the expansion of swimming pools, clubs, and other related businesses. Active wear and sportswear also offers comfort and ease of movement, which is driving up demand and propelling the market's growth throughout the projected timeframe. Additionally, the market is expanding because to the numerous advantages of sports and swimwear, like thermal resistance, quick drying, and static resistance, which are encouraging customers to use it more. The market is growing because customers are becoming more conscious of sportswear and swimwear along with the shifting fashion trends. Furthermore, the younger generation worldwide is being significantly influenced by the internet. The market is anticipated to see prosperous prospects in the next years as a result of manufacturers' ongoing efforts to improve the comfort and value-added features of their goods.
Manufacturers may find it difficult to keep up with the "fast fashion" trend and the quick changes in fashion trends. Maintaining relevance and satisfying customer demands for both design and usability are essential. Demand for eco-friendly and sustainable products is rising as people become more conscious of environmental challenges. Adopting sustainable practices in production, sourcing materials, and packaging presents hurdles for companies in the sports and swimwear business. It can be difficult to accommodate women's varied body types and sizes. Ensuring that active wear fits well on women of all body shapes and offering inclusive sizing are critical components of consumer happiness. Consumers' purchasing power may be impacted by shifts in consumer spending habits, economic conditions, and exchange rates.
Impact of COVID-19 on Global Women Sports and Swimwear Market
As a precaution, governments in several nations imposed restrictions or encouraged residents to stay at home during the COVID-19 pandemic and lockdown. Around the world, a number of national, regional, and international sporting events were postponed. Public spaces and sports training facilities were also shuttered. As a result, there was a shortage of clothing on the market as a result of limited manufacturing, messed-up supply chains, and lower demand. Given this brief slack in market income, it is anticipated that the industry would experience robust expansion in the years to come. The market for women's sports and swimwear is quickly returning to pre-COVID levels as a result of the economic recovery in most emerging markets, and steady expansion is predicted throughout the course of the forecast period.
Women Sports and Swimwear Market Key Players
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as Nike Inc., Adidas AG, Puma SE, Under Armour Inc., New Balance Inc., Lululemon Athletica Inc., Columbia Sportswear Company, Asics Corporation, Fila Korea Corporation and various others.
Global Women Sports and Swimwear Market Segmentation:
By Fibre: Based on the Fibre, Global Women Sports and Swimwear Market is segmented as; Cotton, Polyester, Cellulosic, Nylon.
By Distribution Channel: Based on the Distribution Channel, Global Women Sports and Swimwear Market is segmented as; Offline, Online.
By Region: This research also includes data for North America, Europe, Asia Pacific, Central & South America and Middle East & Africa.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report