An interactive video wall, which combines several small monitors to create a highly interactive medium for showing various forms of information, is one of the most powerful and sophisticated display systems available. Interesting content may be easily shown on an interactive video wall thanks to its touch-sensitive screen. Traditional counterparts, like as light-emitting diode (LED) displays, are thought to provide a passive watching experience because viewers usually interact with them just by viewing the information. 

The market demand is anticipated to be driven throughout the projected period by the rapidly growing usage of interactive video walls in the corporate and hospitality sectors globally. The demand is being driven up by the growing number of malls and public gathering places. These video walls are used in malls and public spaces to show one long video to draw visitors in or to show several short videos spaced out across different monitors. Furthermore, they serve as advertisements for different products, drawing in onlookers in the process. These walls are also being installed on-site by a number of stores in an effort to improve customer interaction and the shopping experience. These walls provide versatility in terms of zooming, scrolling, and dragging content, which makes them more user-friendly than displays that just permit one-way communication.

The significant cost of these devices in compared to less expensive and commonly used display systems will likely restrict the global expansion of the interactive video wall industry. Price trends are similar for almost all interactive video wall technologies. The price goes up when more advanced features are added. The requirement for continuous upkeep and repairs for these interactive systems drives up the cost even further. The components needed to assemble these video walls are created utilizing incredibly sophisticated technology. For organizations, especially smaller ones, the initial costs associated with installing video walls might be high due to the hardware and installation costs. The dimensions, quality, interactive capabilities, customization options, and other project specifications all affect the cost of an interactive video wall. These characteristics all raise the interactive video wall's initial investment cost.

The global spread of COVID-19 has had a major effect on the interactive display sector. The pandemic has led to the implementation of lockdowns in several countries, disturbing supply networks and necessitating the closure of numerous factories. The downturn in interactive display production has had a detrimental effect on the growth of end-use businesses. Consequently, it is expected to hinder the market's growth for interactive displays over the projected period of time.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; ADFLOW Networks, BY IDEUM, Christie Digital Systems, Eye factive GmbH, Intermedia Touch, MultiTaction, Panasonic Corporation, Planar Systems, Pre stop, Pro Display. 

By Types: Based on the Types, Global Interactive Video Wall Market is segmented as Custom Layout, Standard Layout, Landscape & Portrait, 3D Installation, Others.  

By Display Unit: Based on the Display unit, Global Interactive Video Wall Market is segmented as LCD, LED, LPD, Others. 

By Frame Size: Based on the Frame Size, Global Interactive Video Wall Market   is segmented as 2x2, 3x3, 4x4, Others. 

By Deployment Type: Based on the Deployment Type, Global Interactive Video Wall Market is segmented as Touch-Based, Touch less, Multi Touch, Others

By Organisation Size: Based on the Organisation Size, Global Interactive Video Wall Market is segmented as Small and Medium Scale Enterprise, Large Scale Enterprise. 

By End Users: Based on the End Users, Global Interactive Video Wall Market is segmented as Retail, IT and Telecommunications, Government and Defence, Media and Entertainment, Others

By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.