Toys that are meant to encourage learning in youngsters are called educational toys. Hand-eye coordination, motor skills, memory, identification abilities, and literacy are all meant to improve with them. It raises children's IQ while emphasising the development of senses including sight, touch, and hearing through the use of varied colours, textured materials, and sounds.

The market for educational toys has grown significantly in recent years due to a number of important causes. As early childhood education becomes more and more important, parents and other carers are looking for toys that have educational value. Building blocks, puzzles, musical instruments, educational games, STEM kits and language learning toys are just a few of the many products that make up this sector. It is anticipated that the growing emphasis on holistic child development, rising disposable income, and technology improvements will drive the demand for educational toys to continue rising. 

With the growing middle class in emerging economies, rising parental emphasis on early childhood education, and technology improvements, the market for educational toys looks to have a bright future. It is anticipated that the industry would see ongoing innovation with an emphasis on inclusivity, sustainability, and personalised learning. The industry will expand significantly as a result of online retailing, which provides ease and easy access to a large selection of educational toys. The market's future course is probably going to be impacted by shifting consumer tastes, technological developments, and government programmes that support early childhood education.

However, the pricing fluctuations of raw materials used in the manufacturing of educational toys are a result of the growing demand from parents and children for state-of-the-art digital toys. The unstable cost of raw materials is preventing the market expansion for educational toys. The increasing ubiquity and distribution of unbranded and fake educational toys has impeded the expansion of the worldwide market. While a large number of counterfeit goods are easily identifiable, there are numerous additional potentially dangerous items with complex imitations that consumers or retailers may miss, exposing children to potentially toxic chemicals or substances (such as cancer-causing plastics). Moreover, digital gadgets and other entertainment options may draw kids' attention away from conventional toys, especially educational ones. This fact can also hamper the market expansion.

The market for educational toys was somewhat impacted by the COVID-19 outbreak. On the one hand, parents looking for ways to keep their kids interested in studying at home during lockdowns and school closures drove up demand for educational items. During this time, educational toy sales online significantly increased. On the other hand, production difficulties, supply chain interruptions, and economic uncertainty had a negative impact on the market. Parents saw the continued value of educational toys, and the sector saw a rise in demand as restrictions loosened and schools reopened.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Fat Brain Toys, LLC, Hasbro, Mattel, Melissa & Doug, MindWare, Inc., Ravensburger, Sphero, Inc., Spin Master, The Lego World, VTech Holdings Limited, Others.

By Product Type: Based on the Product Type, Global Educational Toys Market is segmented as; Art & Craft Kit, Building & Construction Sets, Games & Puzzles, Musical Toys/Instruments, Role Play Toys, STEM Toys, Others.

By Age: Based on the Age, Global Educational Toys Market is segmented as; Kindergarten (5 years & above), Preschoolers (3-5 years), Toddlers (1-3 years).

By Distribution Channel: Based on the Distribution Channel, Global Educational Toys Market is segmented as; Offline (Convenience Stores, Supermarkets & Hypermarkets, Others), Online.

By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.