A Mobile Virtual Network Operator (MVNO) is a provider of wireless network services. It does not own the networking hardware or the radio access spectrum; instead, it rents the right to use a licensed mobile operator's networking services in order to provide mobile services under its trademark name. These providers individually sell and brand their cellular services, which are supported by both new and existing consumers, with a focus on a specific market.
Asia-Pacific Mobile Virtual Network Operator (MVNO) Market Driving Factors and Challenges
Drivers: 5G is expected to bring new services and increase productivity across a range of industries, ushering in a new era of connectedness. Mobile network providers are still in a strong position with regard to the deployment of 5G and future technological testing. Moreover, market expansion is being driven by the ongoing increase in demand for reasonably priced phone and internet services. This encourages service providers to purchase mobile network services (MNOs) at wholesale pricing and resell them as packaged services for less money than MNOs would charge. Mobile virtual network operators (MVNOs) can attract local businesses and users by providing affordable data services and competitively priced data plans.
Challenges: The growth and profitability of the Asia-Pacific Mobile Virtual Network Operator (MVNO) industry are affected by a number of issues. The fierce rivalry between well-established mobile network operators (MNOs) and other MVNOs is a major obstacle that frequently results in aggressive pricing tactics and reduced profit margins. Moreover, regulatory obstacles and disparate national laws may make it more difficult for MVNOs to operate and enter the market. In order to stay up with the quickly changing expectations of consumers and the rapid improvements in technology, including the launch of 5G, the market is also confronted with the necessity of making significant investments in infrastructure and technology.
Impact of COVID-19 on Asia-Pacific Mobile Virtual Network Operator (MVNO) Market
The COVID-19 pandemic had a major effect on the Asia-Pacific Mobile Virtual Network Operator (MVNO) market, altering the sector's dynamics in several ways. The pandemic first disrupted supply chains and hindered the launch of new MVNO services because of operational challenges and economic volatility. Network expansions and technology rollouts were delayed as a result. However, the crisis also accelerated the adoption of digital technologies and raised demand for flexible, reasonably priced mobile services, which opened up opportunities for MVNOs. Many MVNOs made changes to gain traction during the recession, including enhancing their digital platforms, offering reasonable pricing, and concentrating on underrepresented market niches.
Asia-Pacific Mobile Virtual Network Operator (MVNO) Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Asahi Net Inc., Rakuten Mobile Inc. (Rakuten Group, Inc.), LG Hello Vision Corporation, China Mobile International Limited (China Mobile Limited), Century Snail Communication Technology Co. Ltd, Exetel Pty Ltd, Circles.life, Tune Talk Sdn Bhd, SK Telink Co. Ltd (SK Telecom Co. Ltd).
Asia-Pacific Mobile Virtual Network Operator (MVNO) Market Segmentation:
By Operator Mode: Based on the Operator Mode, Asia-Pacific Mobile Virtual Network Operator (MVNO) Market is segmented as; Reseller, Service, Operator, Others.
By Subscriber: Based on the Subscriber, Asia-Pacific Mobile Virtual Network Operator (MVNO) Market is segmented as; Enterprise, Consumer.
By Region: This research also includes data for Australia, China, India, Japan, South Korea, Rest of Asia-Pacific.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.