The country's smartphone and internet penetration, a tech-savvy populace, low insurance costs, and the simplicity of purchasing online insurance all contributed to the expansion of the Malaysian online insurance market. Malaysia has a young population and is one of the most technologically advanced countries in the world. They are aware of the advantages and cost savings associated with purchasing insurance online, and prefer it to the traditional technique of contacting insurance brokers as a result. Since the insurance industry has moved online, it is now more convenient and simple to use, making it a popular option for consumers looking to buy insurance. Many gravitate toward internet insurance because they enjoy the convenience of buying insurance from home.

Based on gross direct premium, the internet insurance industry in Malaysia is predicted to grow. It is projected that the internet insurance industry in Malaysia will expand as a result of reasons like increased government focus, technical advancements, the creation of Aggregators, and improved convenience. Both the motor and non-motor insurance markets will expand. After the pandemic, it is predicted that automation and personalisation will rule the insurance market, compelling players to diversify their offerings and pressuring traditional insurance companies to catch up with newer technologies. Because of the rising emphasis on online sales of motor, travel, personal accident, etc. by businesses, general insurance will rule the Malaysian internet insurance market.

Insurers offer customised or customized insurance solutions through the digital insurance process in place of a one-size-fits-all strategy in order to meet the needs of all types of clients. Internet insurance sales have eliminated the middleman between the company and the policyholder. Both the insured and the insurer experience cost savings as a result. Currently, consumers looking to buy insurance prefer to buy it online because of the convenience and ease of use it offers due to the industry's transition online. Many gravitate toward internet insurance because they enjoy the convenience of buying insurance from home.

The pandemic has forced businesses in all industries—including the insurance sector—to alter the way they conduct business. Insurance businesses were forced to rely extensively on their digital architecture as a result of the prolonged lockdown following COVID-19, from generating new business to handling claims. The fact that the sale of health insurance has increased significantly since COVID-19 shows that the pandemic raised a great deal of awareness among the public. The country's demand for online insurance consumers has been driven by factors such as rising Internet and smartphone adoption, affordable infrastructure, and the COVID-19 epidemic. To serve the untapped and underserved market, players in the insurance business are seeking to offer online services. Due to the COVID-19 pandemic, Malaysia's life insurance sector experienced digitisation. Insurance companies had the chance to transition to a digital mode of operation as a result of the restrictive restrictions implemented in Malaysia. With the rise in online users, people's tendency for avoiding physical contact, and a significant rise in the demand for health services among users, Covid-19 has been driving the growth of the insurance industry.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; AIA Malaysia, Allanz Malaysia Berhad, Axa Affin Insurance, Bjak, Chubb Insurance, eTiQa Insurance, FWD Takaful, Liberty Insurance, Policy Street, Qoala, Takaful Ikhlas, Tune Insurance, Zurich Insurance.

By Product Type: Based on the Product Type, Malaysia Online Insurance Market is segmented as; Family Takaful, General Insurance (Employer’s liability, Medical & Health, Motor Insurance, Personal accident), General Takaful, Life Insurance.

By Type of Entity: Based on the Type of Entity, Malaysia Online Insurance Market is segmented as; Aggregator Players, Captive Players, Financial Players.

By Region: Malaysia's online insurance market may be divided into three regions based on revenue: Penang, Klang Valley & Selangor, and Johor. Klang Valley & Selangor have the biggest revenue share.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.