Japan Car Rentals and Leasing Market Growth, Revenue, Size, Share, Scope, Upcoming Trends, Challenges and Future Competition Till 2032

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Japan Car Rentals and Leasing Market Growth, Revenue, Size, Share, Scope, Upcoming Trends, Challenges and Future Competition Till 2032: SPER Market Research



 Published: Mar-2023
 Author: SPER Analyst


Japan Car Rental Market is projected to be worth USD XX billion by 2032.

In Japan, the rental automobile market is a well-established and fiercely competitive sector that provides rental services for a wide range of vehicles, including cars, trucks, buses, and vans. Many elements, such as a substantial population, a well-developed transportation infrastructure, and a sizable demand for transportation options, have an impact on the market. One of the key market determinants is the Japanese tourism industry. Many of the many millions of tourists who come to Japan each year decide to rent a car in order to explore the country on their own terms. Businesses that rent cars out to tourists provide a variety of packages and options, including GPS navigation systems, customer service in English, and reduced rates for long-term rentals. 

Another significant factor in the Japanese market for car rentals is the high cost of car ownership. Owning a car in Japan is prohibitively expensive due to the high taxes and fees associated with registration and maintenance. As a result, many people choose to rent a car for short-term needs like weekend trips or moving furnishings. Overall, the Japanese car rental industry is a thriving, competitive business that provides a valuable service to both locals and tourists. Because they prioritise offering superior customer service and are committed to quality, car rental businesses are well-positioned to grow and succeed in the years to come.

The COVID-19 pandemic has had a major effect on a number of international industries, including the Japanese market for car rentals. One of the pandemic's primary effects has been a sharp decline in tourism, which has led to a decline in demand for rental cars. The stringent travel restrictions have considerably reduced the number of foreign tourists visiting Japan, and many domestic travellers have been discouraged from travelling because of health concerns and travel restrictions. Several car rental companies have had to adapt to the shifting market dynamics as a result of this decrease in revenue. While some companies have added more safety regulations to reassure customers, such as stricter cleaning and sanitization of offices and vehicles, others have varied their products to match regional demand. 

For instance, numerous companies have started offering extended-term automobile rentals to consumers who want to avoid utilising public transportation during the pandemic. Despite these challenges, the epidemic has had some positive effects on the Japan car rental industry. The popularity of long-term leases and short-term rentals as alternatives to conventional car ownership has increased as more people switch to remote employment. This tendency may create new business prospects for car rental companies as consumers look for more flexible and economical transportation options in the post-pandemic age.


Japan Car Rental Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; JR Rent-a-Car, NicoNico Rent a Car, Nippon Rent-a-Car, Orix Rent-a-Car, Sky Rent-a-Car, Smile Rental Car, Times Car Rental, Toyota Rent-a-Car.

Japan Car Rental Market Segmentation:

By Market Structure: Based on the Market Structure, Japan Car Rental Market is segmented as; Organized market, Unorganized market.

By Type of Vehicles: Based on the Type of Vehicles, Japan Car Rental Market is segmented as; Small Cars/ Hatchbacks, Sedans, SUVs, Others.

By ICE/EV: Based on the ICE/EV, Japan Car Rental Market is segmented as; ICE (Internal Combustion Engine), Electric Vehicles.

By Mode of Booking: Based on the Mode of Booking, Japan Car Rental Market is segmented as; Online, Offline.

By Client: Based on the Client, Japan Car Rental Market is segmented as; Business, Leisure.

By Pick-up: Based on the Pick-up, Japan Car Rental Market is segmented as; Off- Airport, On-Airport.

By Region: This report also provides the data for key regional segments of Central, South, North.


This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.

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