Car rental is the term used to describe the act of hiring a car for a predetermined amount of time, typically a few hours to several days. It provides the freedom to choose from a variety of cars for both individuals and corporations, without the long-term commitment or high cost of ownership. Car rental services are available in the Middle East to meet a variety of demands, such as corporate travel, leisure travel, special events, and airport transfers.

Travelers love visiting the Middle East, which welcomes millions of tourists each year. Due to its convenience and flexibility, more individuals are choosing to explore the area at their own pace, which is driving up demand for car rental services. Ownership is becoming less and less popular among consumers in favour of access-based solutions. When someone rents an automobile, they can choose from a wide range of vehicles without worrying about maintenance, insurance, or depreciation costs. The region's middle class is expanding, which has increased demand for leisure activities and travel as well as discretionary spending. Rental car firms cater to this growing market by providing affordable and useful forms of transportation. Market players have the ability to enhance customer satisfaction, expedite processes, and manage fleets better experience by utilizing contemporary technologies, such as online booking platforms, GPS, and mobile applications.

The Middle East's nations have different laws and license requirements for companies that rent cars. Market participants may find it difficult and time-consuming to comply with these laws. In the area, insurance coverage for rental cars is comparatively expensive. Insurance premiums have an effect on the profitability of car rental companies by adding to their overall operating expenditures. Operating hurdles for car rental companies included upholding hygienic standards, putting sanitization procedures in place, and adjusting to new safety regulations, all of which increased operational expenses. Geopolitical unrest and changes in oil prices can have an effect on the Middle East area and the global economy. The market for car rentals can be impacted by changes in consumer spending and travel habits brought on by economic uncertainty.

The COVID-19 pandemic had a significant effect on the automobile rental business. Due to the abrupt and total cessation of transportation brought on by the COVID-19 epidemic, the market for car rentals in the area has entirely slowed down. Due to the Middle Eastern region's diminishing preference for shared mobility, the market for rental cars in these countries kept dropping. People's inclination to rent cars for leisure or commercial activities may have been impacted by the pandemic's economic collapse, which decreased their disposable income. Nonetheless, the Middle East's need for automobile rentals has grown dramatically in the wake of the epidemic as a result of the substantial rise in tourists, and this trend is expected to continue during the projected period.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as major key players are Avis Budget Group Inc., Hertz Corp., Enterprise Holdings Inc., Fast Rent a Car, Sixt SE, Europcar, Hanco, Theeb Rent A Car, National Rent A Car and various others.

By Booking Type: Based on the Booking Type, Middle East Car Rental Market is segmented as; Online Booking and Offline Booking.

By Application Type: Based on the Application Type, Middle East Car Rental Market is segmented as; Hard FM and Soft FM.

By Vehicle Type: Based on the Vehicle Type, Middle East Car Rental Market is segmented as; Leisure/Tourism and Daily Utility.

By End-User Type: Based on the End-User Type, Middle East Car Rental Market is segmented as; self-driven and chauffeur.

By Region: This research also includes data for Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE.