The technique of digital textile printing involves injecting dye into a piece of fabric, like wool or linen, using a digital printing device, usually an inkjet printer made specifically for printing on textiles. Using digital printing technology, the market produces textile goods such as fabrics, clothing, home furnishings, and other items. These methods eliminate the need for screens by enabling the direct printing of patterns, graphics, pictures, and text onto textile substrates. Utilizing inkjet technology, digital textile printing applies ink to textiles. To ensure that the dye is bonded, a treatment step is frequently required after the ink application. Features from digital printing include reduced setup costs, infinite design flexibility, quicker processing times, and small-volume production runs.
Global Digital Textile Printing Market Driving Factors and Challenges
In the textile sector, there is a growing need for sustainable printing methods due to growing environmental concerns. Compared to conventional printing techniques, digital textile printing has benefits like less water usage, less waste, and the use of environmentally friendly inks. This encourages manufacturers and brands who are dedicated to sustainability to utilize digital printing technology. The industry is expanding as a result of ongoing improvements in digital printing technology, including better printheads, ink formulas, and software programs. Higher printing speeds, improved colour accuracy, and improved picture resolution were made possible by these technological developments, which satisfied the need for high-quality prints in a variety of applications. Prototyping and small run production can be done quickly with digital printing, which helps producers eliminate excess inventory and respond more quickly to market demands.
Numerous obstacles confront the global market for digital textile printing. Well-established textile producers could be hesitant to embrace new digital technologies since they have already made an investment in conventional printing capabilities. Due of their high initial costs, digital printers are capital-intensive. This hampered the ability of manufacturers or smaller enterprises to enter the market, hence impeding the expansion of the industry. In contrast to conventional methods, digital printing is still in its early stages and can only print on a restricted range of fabrics. Customer acceptability may be impacted by issues with printing quality and replication.
Impact of COVID-19 on Global Digital Textile Printing Market
Because of the COVID-19 epidemic, demand dropped drastically due to lockdowns imposed in several countries, forcing people to stay indoors, affecting the fashion and signage businesses. On the other hand, the pandemic had a big impact on a few display graphics companies. Global mobility constraints, both short- and long-term, have a significant impact on this increasingly globalized and labor-intensive business. Cross-regional effects resulted from the worldwide health crisis and the government actions that followed, which significantly disrupted textile supply networks and reduced production. As things stabilized, however, there was a sudden demand for innovative textiles because of digital printing's capacity to shorten cycle times, which helped these materials outperform the textile industry.
Digital Textile Printing Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as Brother Industries, D. Gen, Dover Corporation, Konica Minolta, Kornit Digital, Mimaki Engineering, Robustelli, RolandDG Corporation, Seiko Epson, and SPGPrints.
Global Digital Textile Printing Market Segmentation:
By Printing Process: Based on the Printing Process, Global Digital Textile Printing Market is segmented as; Direct To Garment, Dye Sublimation, Direct To Fabric.
By Ink: Based on the Ink, Global Digital Textile Printing Market is segmented as; Sublimation, Reactive, Acid, Direct Disperse, Pigment
By Substrate: Based on the Substrate, Global Digital Textile Printing Market is segmented as; Digital Cotton Printing, Digital Silk Printing, Digital Rayon Printing, Digital Linen Printing, Digital Polyester Printing, Others
By End Use: Based on the End Use, Global Digital Textile Printing Market is segmented as; Clothing, Households, Displays, Technical Textiles
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.