The agricultural equipment industry is important to the Australian economy, and includes various machines used in agriculture, such as tractors, harvesters, sprayers, seeders, and irrigation systems. Australia has a large agricultural industry that produces a variety of crops and livestock. The industry is very competitive, with both domestic and international manufacturers operating in the country. Tractor sales in the agricultural equipment market are increasing because they are necessary for farming activities in Australia's challenging terrain. The two main trends in the market are the prevalence of precision farming methods and GPS-enabled agricultural machinery.
There is a fierce rivalry between Australian and foreign companies when it comes to selling agricultural equipment, with OEM sales and aftermarket sales going hand in hand. The decision to buy equipment is influenced by the price and quality of the equipment, as well as by the degree of automation and the sort of commodity produced by the farmer. The Australian government provides support to the agricultural sector through various initiatives and policies, including tax incentives and funding for research and development. These initiatives help to improve the competitiveness of the agricultural industry, and encourage the adoption of modern equipment and farming practices.
The market for agricultural machinery in Australia has been significantly impacted by the COVID-19 pandemic. While the overall impact was uneven, some sectors experienced a surge in demand while others experienced significant difficulties. Due to the COVID-19 pandemic's effects on the availability of skilled labor and the closing of international borders, the global supply network has been disrupted. For some makers, this has resulted in rising expenses and decreased productivity, as well as a rise in demand for regional food. Farmers' investments in machinery to increase output have had a particular effect on agricultural equipment. Because of the closure of restaurants and other food service places as well as the restrictions on movement and social gatherings brought on by the opioid crisis, there has been a decline in the demand for some crops as well as the machinery required to produce them.
Australia Agricultural Equipment Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; AGCO, AGRIFARM, CASE Agriculture, CLAAS, CNH Industrial, DOBMAC, Farm Tech, GASON, John Deere, Kubota, Massey Ferguson, PELLENC, VIN ROWE.
Australia Agricultural Equipment Market Segmentation:
By Type of Equipment: Based on the Type of Equipment, Australia Agricultural Equipment Market is segmented as; Tractors, Harvesters, Planting Equipment, Irrigation and crop processing Equipment, Spraying Equipment, Hay and Forage equipment.
By Mode of Sales: Based on the Mode of Sales, Australia Agricultural Equipment Market is segmented as; Online, Offline
By Type of Purchase: Based on the Type of Purchase, Australia Agricultural Equipment Market is segmented as; Financed purchase, Non-Financed purchase
By Automation: Based on the Automation, Australia Agricultural Equipment Market is segmented as; Semi-automatic, Manual, Automatic
By Sales Channel: Based on the Sales Channel, Australia Agricultural Equipment Market is segmented as; OEM, Aftermarket
By Region: The Australian agricultural equipment market can be segmented into seven regions, with different needs and problems. New South Wales, Victoria, Queensland, and Tasmania are all significant agricultural areas, and there is high demand for machinery like milking machines, feeders, and irrigation systems. In South Australia, there is a need for machinery like irrigation systems, pruners, and grape harvesters. Wheat and other cereals are produced in large quantities in Western Australia, and there is a need for machinery like seeders, harvesters, and grain-handling equipment. Apple, cherry, and other fruit are produced in significant quantities in Tasmania, and there is a need for machinery like harvesters, sprayers, and sorting and grading equipment.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report