Adventure tourism is a kind of tourism that entails visiting far-flung, unusual, and fascinating locations in order to partake in thrilling and adventurous activities. It focuses on giving travellers who want excitement, challenges, and a change from typical tourist activities distinctive and heart-pounding experiences. One of the key benefits of adventure tourism is that it allows travellers to connect with new cultures, landscapes, and people in a firsthand manner. It provides an immersive experience in a real-time environment, fostering a deeper understanding and appreciation of different cultures and natural surroundings. Additionally, participating in adventure activities can boost individuals' confidence, happiness, and overall sense of well-being. As a result, the demand for adventure tourism is steadily increasing worldwide.
Global Adventure Tourism Market Driving Factors and Challenges
The global adventure tourism market is projected to witness substantial growth in the foreseeable future due to various factors. These include increased efforts by governments to promote tourism, higher investments by states in the adventure tourism sector, and a growing trend of engaging in adventure sports during holidays. Additionally, the relaxation of travel restrictions and the implementation of robust tourism promotion strategies by countries worldwide are expected to drive the demand for adventure tourism. Furthermore, the market is expected to benefit from the growing use of digital platforms like Facebook, YouTube, Instagram, and others for advertising, which will offer improved travel deals.
The adventure tourism market is encountering obstacles to its growth due to various factors. These include unexpected climate changes and environmental degradation caused by irresponsible traveller behaviour, which is impeding the industry's progress. Furthermore, there is a risk to the preservation of culture and language within the adventure tourism sector. The increasing costs of travel to specific destinations and geopolitical instability also pose challenges to the expansion of the adventure tourism market. Additionally, the lack of commitment to sustainability and environmentally friendly practices by certain travellers and tourism operators exacerbates these issues. Some operators fail to deliver the promised services, leading to confusion and stress among travellers. Furthermore, the absence of adequate security measures in adventure tourism packages serves as a constraint on the industry's growth.
Impact of COVID-19 on Global Adventure Tourism Market
The global tourism industry has been severely impacted by the COVID-19 pandemic, with almost every country implementing containment measures that have had negative effects on tourism. These measures include travel restrictions, border closures, prohibition of social events, regional quarantines, lockdowns, and physical distancing. The Asia-Pacific region has been particularly affected, with strict border closures and significant reductions in immigration. Other regions have also experienced significant declines in tourist arrivals, including Africa, the Americas, Europe, and the Middle East.
Adventure Tourism Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Austin Adventures, Inc., Butterfield & Robinson Inc., Cox & Kings Ltd., Discovery Nomads, G Adventures, Geographic Expeditions Inc., Intrepid Group, Itd., Mountain Travel Sobek, Tui Group, Others.
Global Adventure Tourism Market Segmentation:
By Type: Based on the Type, Global Adventure Tourism Market is segmented as; Soft, Hard, Others.
By Activity: Based on the Activity, Global Adventure Tourism Market is segmented as; Air-based Activity, Land-based Activity (Camping, Jungle Safari, Trekking and Mountain Climbing), Water-based Activity.
By Type of Traveller: Based on the Type of Traveller, Global Adventure Tourism Market is segmented as; Couples, Family, Friends/Groups, Solo.
By Booking Mode: Based on the Booking Mode, Global Adventure Tourism Market is segmented as; Marketplace Booking, Travel Agent, Direct.
By Age Group: Based on the Age Group, Global Adventure Tourism Market is segmented as; Below 30 years, 30–41 years, 42–49 years, 50 years and above.
By Region: This research also includes data for Asia-Pacific, Europe, the Middle East and Africa, North America, and Latin America.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.